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SXSW Music Mentor Session: UMC Founder/CEO Gerard Longo
March 10, 2025 @ 4:00 pm - 5:15 pm
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Gerard Longo is the Founder/CEO of Underground Music Collective (UMC), a Nashville-based educational and multimedia platform serving the music industry and independent creatives, everywhere. For more than a decade, UMC has impacted thousands of musicians, creatives, and industry stakeholders through multimedia content, live music experiences, and the UMC Academy artist mentorship program.
Among his many accomplishments, Gerard has spearheaded UMC’s collaborations with local, national, and global brands, including Universal Music Group, Red Bull, Nashville Predators, Tennessee Titans, Creative Artists Agency, Liberty Tax, Helping Our Music Evolve, and Redfin Real Estate. Gerard has been featured across major media outlets including iHeartRadio, Fox News Digital, and MusicRow Magazine; and as a speaker at major conferences and festivals across North America, including SXSW (2025), NOLA MusiCon, Musikfest, Gussapolooza, and more!