Our weekly Monday Night Mastermind calls are starting up again for the fall! Join us every Monday at 8 p.m. ET/5 p.m. PT for an opportunity to make important connections, share your challenges, celebrate your triumphs, and spark new ideas. Want in? Join the UMC Community!
NOLA MusiCon is a unique music industry conference and event in the heart of one of the most diverse and vibrant music communities in the world, New Orleans, Louisiana. The three day event features informative sessions and inspirational interviews with music industry professionals and thought leaders, one-on-one mentor sessions, demos, unparalleled networking, and much more! Conference sessions will take you
LEARN MORE HERE Gerard Longo is the Founder/CEO of Underground Music Collective (UMC), a Nashville-based educational and multimedia platform serving the music industry and independent creatives, everywhere. For more than a decade, UMC has impacted thousands of musicians, creatives, and industry stakeholders through multimedia content, live music experiences, and the UMC Academy artist mentorship program. Among his many accomplishments, Gerard
Rooted in 11+ years of growing a multimedia and educational ecosystem for independent musicians, 'Perfect Your Pitch: Building Authentic Connections as an Independent Artist' is the quintessential guide for up-and-coming musicians building their artist platforms. We walk through the steps of developing your authentic artist brand, connecting to your audience, and using the momentum gained to find opportunities in media,
I've learned countless lessons during my decade-plus creative journey. Some were common sense, "live-and-learn" type experiences, while others came as a direct result of thinking I had a good idea... and falling flat on my face. One night, I opened a blank document, and I began to compile a list of the most important ones, based on the experiences that
Bring the energy for the Second Annual ‘WE THE WAVE’ Day Party at the legendary Tellers (607 Trinity St., Austin, TX). Six One Tribe and our friends at Ether Nashville are bringing artist from across the country and special guests to create a vibe you won't want to miss!
Gerard Longo is the Founder/CEO of Underground Music Collective (UMC), a Nashville-based educational and multimedia platform serving the music industry and independent creatives, everywhere. For more than a decade, UMC has impacted thousands of musicians, creatives, and industry stakeholders through multimedia content, live music experiences, the UMC Academy artist mentorship program, and the UMC UnderDogs community. Since launching UMC with The Quinn Spinn podcast in
Confluence is the must-attend annual gathering for music professionals, artists, and industry leaders across the Carolinas and the Southeast. Whether you’re shaping the business of music, innovating behind the scenes, or creating the soundtrack of tomorrow, this is where the region’s music community comes together to share ideas, make connections, and drive the industry forward.
GET 25% OFF NOLA MUSICON 2025 BADGES USING THE COUPON CODE 'UMC25' Underground Music Collective will once again be in The Big Easy for NOLA MusiCon, a music conference which "fosters innovation, collaboration, and education within the music industry, providing a platform for artists and industry professionals to connect, learn, and inspire." Stay tuned for additional details, and register here!
We’re getting set to head down to New Orleans once again for this year’s NOLA MusiCon, taking place in the heart of the Big Easy Oct. 28-30. What we’ve been dying to tell you is that there’s more to the story this year… See, we got together with our friends from the conference, including partners Tunetrax and DAWn Audio, to plan something special. Now, we can