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DTSTART;TZID=America/New_York:20250312T150000
DTEND;TZID=America/New_York:20250312T152500
DTSTAMP:20260617T132602
CREATED:20250226T203846Z
LAST-MODIFIED:20250226T203846Z
UID:143898-1741791600-1741793100@umcworldwide.com
SUMMARY:SXSW Book Signing: '60+ Lessons from the Creative Journey'
DESCRIPTION:I’ve learned countless lessons during my decade-plus creative journey. Some were common sense\, “live-and-learn” type experiences\, while others came as a direct result of thinking I had a good idea… and falling flat on my face. \nOne night\, I opened a blank document\, and I began to compile a list of the most important ones\, based on the experiences that forged me into a better creative professional. Before I knew it\, I had few dozen… and I added about a dozen more\, for good measure! \nThese 60+ Lessons from the Creative Journey come loaded with anecdotes — whether painful\, inspiring\, and/or hilarious — from 11+ years building a multimedia and educational platform for independent musicians. The lessons contained within are independent of industry; they apply to anybody with the courage to step out and “build the thing” — no matter what your “thing” is!
URL:https://umcworldwide.com/event/sxsw-book-signing-60-lessons-from-the-creative-journey/
LOCATION:Austin Convention Center\, 500 E Cesar Chavez St.\, Austin\, TX\, United States
CATEGORIES:book signing,Building Your Authentic Artist Brand,Conferences,festivals,Music Industry,Music Industry Education,Networking Events,new release,SXSW
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2025/01/SXSW-graphics_20250116_121224_0002.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250312T100000
DTEND;TZID=America/New_York:20250312T120000
DTSTAMP:20260617T132602
CREATED:20250126T205000Z
LAST-MODIFIED:20250126T205000Z
UID:143485-1741773600-1741780800@umcworldwide.com
SUMMARY:SXSW Workshop: Building Authentic Connections as an Independent Artist
DESCRIPTION:Rooted in 11+ years of growing a multimedia and educational ecosystem for independent musicians\, ‘Perfect Your Pitch: Building Authentic Connections as an Independent Artist’ is the quintessential guide for up-and-coming musicians building their artist platforms. We walk through the steps of developing your authentic artist brand\, connecting to your audience\, and using the momentum gained to find opportunities in media\, live performance\, and partnerships while building a sustainable\, profitable creative ecosystem—on their own terms.
URL:https://umcworldwide.com/event/sxsw-workshop-building-authentic-connections-as-an-independent-artist/
LOCATION:Courtyard Marriott\, 300 E. 4th St.\, Austin\, TX\, United States
CATEGORIES:Building Your Authentic Artist Brand,Conferences,Education,Music Industry,Music Industry Education,Networking Events,SXSW,UMC Academy,Workshops
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2025/01/SXSW-graphics_20250116_121224_0002.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250310T160000
DTEND;TZID=America/New_York:20250310T171500
DTSTAMP:20260617T132602
CREATED:20250126T204605Z
LAST-MODIFIED:20250126T204605Z
UID:143479-1741622400-1741626900@umcworldwide.com
SUMMARY:SXSW Music Mentor Session: UMC Founder/CEO Gerard Longo
DESCRIPTION:LEARN MORE HERE\n\nGerard Longo is the Founder/CEO of Underground Music Collective (UMC)\, a Nashville-based educational and multimedia platform serving the music industry and independent creatives\, everywhere. For more than a decade\, UMC has impacted thousands of musicians\, creatives\, and industry stakeholders through multimedia content\, live music experiences\, and the UMC Academy artist mentorship program.\n\nAmong his many accomplishments\, Gerard has spearheaded UMC’s collaborations with local\, national\, and global brands\, including Universal Music Group\, Red Bull\, Nashville Predators\, Tennessee Titans\, Creative Artists Agency\, Liberty Tax\, Helping Our Music Evolve\, and Redfin Real Estate. Gerard has been featured across major media outlets including iHeartRadio\, Fox News Digital\, and MusicRow Magazine; and as a speaker at major conferences and festivals across North America\, including SXSW (2025)\, NOLA MusiCon\, Musikfest\, Gussapolooza\, and more!
URL:https://umcworldwide.com/event/sxsw-music-mentor-session-umc-founder-ceo-gerard-longo/
LOCATION:Austin Convention Center\, 500 E Cesar Chavez St.\, Austin\, TX\, United States
CATEGORIES:Conferences,Education,festivals,Music Industry,Music Industry Education,SXSW,UMC Academy
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2025/01/SXSW-graphics_20250116_121224_0002.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250227T170000
DTEND;TZID=America/New_York:20250227T203000
DTSTAMP:20260617T132602
CREATED:20250112T203142Z
LAST-MODIFIED:20250221T182252Z
UID:143276-1740675600-1740688200@umcworldwide.com
SUMMARY:'60+ Lessons' Launch Party + FREE Building Your Authentic Artist Brand Workshop
DESCRIPTION:BACK BY POPULAR DEMAND! \nBefore you can get to where you want to go\, you must answer a very important question… \nWHY?\nWhat drives you to create? How will connecting to the world through music enrich your life\, and the lives of those around you? \nIt’s a deep question\, and we want to help you uncover the answer. That’s why we’re hosting our Building Your Authentic Artist Brand workshop on Thursday\, February 27 from 5-8:30 p.m. at Helping Our Music Evolve (615 Main St.\, Suite G1\, Nashville). \nIn this FREE interactive workshop\, we’ll walk through the steps of developing your authentic artist brand. We’ll uncover what connects you to your audience\, and how to build a community that will attract media\, performance\, and partnership opportunities. \nThe workshop portion of the evening runs from 6-8 p.m. Before (and after)\, join us for an exclusive book release party in celebration of 60+ Lessons from the Creative Journey: A Handy Guide for the Budding Entrepreneur — the debut release from UMC Founder/CEO Gerard Longo. \nSpace is limited! Come gain insight featured by reputable music industry conferences across North America\, including SXSW\, NOLA MusiCon\, and more! \nREGISTER HERE!
URL:https://umcworldwide.com/event/free-workshop-building-your-authentic-artist-brand-2/
LOCATION:Helping Our Music Evolve\, 615 Main St.\, Nashville\, TN\, 37206\, United States
CATEGORIES:BRANDCAMP,Building Your Authentic Artist Brand,Education,Music Industry,Music Industry Education,Seminars,UMC Academy,Workshops
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2025/01/60-Lessons-Launch-Party-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250109T180000
DTEND;TZID=America/New_York:20250109T200000
DTSTAMP:20260617T132602
CREATED:20241120T191952Z
LAST-MODIFIED:20241120T192028Z
UID:142691-1736445600-1736452800@umcworldwide.com
SUMMARY:FREE WORKSHOP: Building Your Authentic Artist Brand
DESCRIPTION:Before you can get to where you want to go\, you must answer a very important question… \nWHY?\nWhat drives you to create? How will connecting to the world through music enrich your life\, and the lives of those around you? \nIt’s a deep question\, and we want to help you uncover the answer. That’s why we’re hosting our Building Your Authentic Artist Brand workshop on Thursday\, January 9 from 6-8 p.m. at Helping Our Music Evolve (615 Main St.\, Suite G1\, Nashville). \nIn this FREE interactive workshop\, we’ll walk through the steps of developing your authentic artist brand. We’ll uncover what connects you to your audience\, and how to build a community that will attract media\, performance\, and partnership opportunities. \nSpace is limited to the first 10 registrants! Come gain insight featured by reputable music industry conferences across North America\, including SXSW\, NOLA MusiCon\, and more! \nREGISTER HERE
URL:https://umcworldwide.com/event/free-workshop-building-your-authentic-artist-brand/
LOCATION:Helping Our Music Evolve\, 615 Main St.\, Nashville\, TN\, 37206\, United States
CATEGORIES:Education,Music Industry,Music Industry Education,UMC Academy,Workshops
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2024/11/FREE-WORKSHOP-3.png
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20250106
DTEND;VALUE=DATE:20250218
DTSTAMP:20260617T132602
CREATED:20241120T191701Z
LAST-MODIFIED:20241120T191701Z
UID:142688-1736121600-1739836799@umcworldwide.com
SUMMARY:BRANDCAMP from UMC Academy
DESCRIPTION:Looking to define your artist brand in 2025? \nGreat\, because we’re excited to offer the first-ever BRANDCAMP from UMC Academy. \nBeginning January 6\, 2025\, this six-week virtual program will help you develop a clear vision for your artist brand\, complete with actionable goals\, one-on-one mentorship\, and a community of driven artistpreneurs. \nWhat you’ll receive: \n\nOur Values-Mission-Vision (VMV) Workshop\, designed to help you develop your authentic\, clearly-defined brand vision.\nWeekly 1-on-1 mentorship sessions\, aimed toward sparking fresh ideas and defining your goals.\nWeekly Mastermind calls with your UMC BRANDCAMP peers.\nEarly access membership into the UMC UnderDogs community (FREE for life!).\nA FREE signed copy of 60+ Lessons from the Creative Journey (out Feb. 25).\n\nLEARN MORE HERE
URL:https://umcworldwide.com/event/brandcamp-from-umc-academy/
LOCATION:Online
CATEGORIES:BRANDCAMP,Education,Music Industry,Music Industry Education,UMC Academy
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2024/11/BRANDCAMP-Square.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241028
DTEND;VALUE=DATE:20241031
DTSTAMP:20260617T132602
CREATED:20240829T195340Z
LAST-MODIFIED:20240829T195340Z
UID:140687-1730073600-1730332799@umcworldwide.com
SUMMARY:NOLA MusiCon 2024
DESCRIPTION:NOLA MusiCon is a unique music industry conference and event in the heart of one of the most diverse and vibrant music communities in the world\, New Orleans\, Louisiana. The three day event features informative sessions and inspirational interviews with music industry professionals and thought leaders\, one-on-one mentor sessions\, demos\, unparalleled networking\, and much more! \nConference sessions will take you through every stage of your music career\, from inspiration\, creation\, production and distribution\, to navigating the music industry. Attendees will be immersed in topics from music creation\, production\, recording and live performance to music supervision\, PR\, publishing\, revenue streams\, activism and music tech. \nThe goal for NOLA MusiCon is two-fold: to inform and educate artists and other music professionals in the business of music\, and to show that New Orleans is more than a fun place to see the best music in the world\, it is also a great place to grow your music business.
URL:https://umcworldwide.com/event/nola-musicon-2024/
LOCATION:New Orleans Marriott Warehouse Arts District\, 859 Convention Center Blvd.\, New Orleans\, LA\, 70130\, United States
CATEGORIES:Conferences,Music Industry,Music Industry Education,Networking Events,NOLA MusiCon,Seminars,Workshops
ATTACH;FMTTYPE=image/jpeg:https://umcworldwide.com/wp-content/uploads/2024/08/358645662_213637068312582_293492129179037424_n.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241021T190000
DTEND;TZID=America/New_York:20241021T200000
DTSTAMP:20260617T132602
CREATED:20241001T163644Z
LAST-MODIFIED:20241001T163824Z
UID:141769-1729537200-1729540800@umcworldwide.com
SUMMARY:MEMBERS ONLY: Monday Night Mastermind
DESCRIPTION:Our weekly Monday Night Mastermind calls are starting up again for the fall! Join us every Monday at 8 p.m. ET/5 p.m. PT for an opportunity to make important connections\, share your challenges\, celebrate your triumphs\, and spark new ideas. \nWant in? Join the UMC Community!
URL:https://umcworldwide.com/event/members-only-monday-night-mastermind-3/
LOCATION:Online (Members Only)
CATEGORIES:Conferences,Education,Monday Night Mastermind,Music Industry,Music Industry Education,Networking Events
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2024/10/UMC-MNM-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241014T190000
DTEND;TZID=America/New_York:20241014T200000
DTSTAMP:20260617T132602
CREATED:20241001T163115Z
LAST-MODIFIED:20241001T163748Z
UID:141766-1728932400-1728936000@umcworldwide.com
SUMMARY:MEMBERS ONLY: Monday Night Mastermind
DESCRIPTION:Our weekly Monday Night Mastermind calls are starting up again for the fall! Join us every Monday at 8 p.m. ET/5 p.m. PT for an opportunity to make important connections\, share your challenges\, celebrate your triumphs\, and spark new ideas. \nWant in? Join the UMC Community!
URL:https://umcworldwide.com/event/members-only-monday-night-mastermind-2/
LOCATION:Online (Members Only)
CATEGORIES:Conferences,Monday Night Mastermind,Music Industry,Music Industry Education,Networking Events
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2024/10/UMC-MNM-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241007T190000
DTEND;TZID=America/New_York:20241007T200000
DTSTAMP:20260617T132602
CREATED:20241001T162757Z
LAST-MODIFIED:20241001T162757Z
UID:141762-1728327600-1728331200@umcworldwide.com
SUMMARY:MEMBERS ONLY: Monday Night Mastermind
DESCRIPTION:Our weekly Monday Night Mastermind calls are starting up again for the fall! Join us every Monday at 8 p.m. ET/5 p.m. PT starting Monday\, October 7 for an opportunity to connect to your community\, share your challenges and triumphs\, and spark new ideas. \nWant in? Join the UMC Community!
URL:https://umcworldwide.com/event/members-only-monday-night-mastermind/
LOCATION:Online (Members Only)
CATEGORIES:Conferences,Monday Night Mastermind,Music Industry,Music Industry Education,Networking Events,UMC Community
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2024/10/UMC-MNM-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241001T190000
DTEND;TZID=America/New_York:20241001T200000
DTSTAMP:20260617T132602
CREATED:20240930T173635Z
LAST-MODIFIED:20240930T173635Z
UID:141748-1727809200-1727812800@umcworldwide.com
SUMMARY:LIVE WEBINAR: Perfect Your Pitch: Building Authentic Connections as an Independent Artist
DESCRIPTION:Perfect Your Pitch: Building Authentic Connections as an Independent Artist is the quintessential guide for up-and-coming musicians building their artist platform. We walk through the steps of developing your authentic artist brand\, connecting to your audience\, and using the momentum gained to find opportunities in media\, live performance\, and partnerships while building a sustainable\, profitable creative ecosystem — on their own terms. \nBookmark this live stream link: https://www.youtube.com/watch?v=fRDhjxBAXZk\nIn approximately 45 minutes\, we cover:\n-The Two Harsh\, Yet Simple Truths that all career-oriented artists must embrace.\n-What truly connects an artist to their audience (Hint: It’s more than just the music!)\n-The importance of building a brand that is true to your own Values\, Mission\, and Vision.\n-How to present your brand in a way that brings unique value to your audience and industry tastemakers.\n-The foundational aspects of building a sustainable creative business.\n-Why relationships are the most important currency of all.
URL:https://umcworldwide.com/event/live-webinar-perfect-your-pitch-building-authentic-connections-as-an-independent-artist/
LOCATION:Online
CATEGORIES:Education,Live streams,Music Industry,Music Industry Education
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2024/09/Perfect-Your-Pitch-Sept.-2024-v2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240724T190000
DTEND;TZID=America/New_York:20240724T193000
DTSTAMP:20260617T132602
CREATED:20240708T024819Z
LAST-MODIFIED:20240708T035843Z
UID:140280-1721847600-1721849400@umcworldwide.com
SUMMARY:Using Data to Understand Your Audience
DESCRIPTION:Ender Bowen is a Nashville-based musician\, author\, podcaster\, husband\, father\, and Aspiring Compassionist. Ender is using his creative ecosystem to foster and build a community of “little lights\,” in an effort to create a more compassionate world. \nJoin us for this live conversation\, as we dive into the ways Ender Bowen uses data to understand his growing audience\, and deliver more of the content and experiences they want. This is a must-attend for ANYONE looking to build a thriving creative enterprise! \nRSVP HERE\nThis conversation is being offered to the public for FREE by the UMC Academy. For more educational content and connections\, consider joining the Academy today: https://umcworldwide.com/academy.
URL:https://umcworldwide.com/event/using-data-to-understand-your-audience/
LOCATION:Online
CATEGORIES:Education,Live streams,Music Industry,Music Industry Education,Seminars,UMC Academy,Virtual Events,Workshops
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2024/07/UMC-Academy-Using-Data.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240715T190000
DTEND;TZID=America/New_York:20240715T200000
DTSTAMP:20260617T132602
CREATED:20240705T173806Z
LAST-MODIFIED:20240705T173806Z
UID:140260-1721070000-1721073600@umcworldwide.com
SUMMARY:Monday Night Mastermind: Community Kickoff Edition
DESCRIPTION:Join us on Monday\, July 15 for the return of our Monday Night Mastermind virtual meetup!\n\nRSVP HERE\n\nThe Monday Night Mastermind is an opportunity for musicians and creatives to connect\, learn\, and grow together. These meetups are a great opportunity to share your successes\, work through challenges\, and find new ways to collaborate with the creatives in our community.\n\nOur return Monday Night Mastermind will be open to the public\, to celebrate the launch of our new UMC Academy community! This serves as a chance to connect with members of our community\, and get an inside look at the ways the UMC Academy can help you grow your artist platform into a sustainable\, values-driven creative ecosystem.\n\nLearn more about the UMC Academy: https://umcworldwide.com/academy
URL:https://umcworldwide.com/event/monday-night-mastermind-community-kickoff-edition/
LOCATION:Online
CATEGORIES:Education,Live streams,Music Industry,Music Industry Education,UMC Academy
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2024/07/UMC-Academy-MNM-Kickoff.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230308T180000
DTEND;TZID=America/New_York:20230308T190000
DTSTAMP:20260617T132602
CREATED:20230301T211853Z
LAST-MODIFIED:20230301T211853Z
UID:131863-1678298400-1678302000@umcworldwide.com
SUMMARY:Virtual Panel: Succeeding as a Woman in the Music Industry
DESCRIPTION:Join us on Wednesday\, March 8 (International Women’s Day) for ‘Succeeding as a Woman in the Music Industry.’ Our panel of female entrepreneurs will share their experiences navigating the music industry\, the challenges they’ve faced and overcome\, and the lessons they’ve learned. \nPanelists include: \nAndromeda Turre\, Performer\, composer\, songwriter\, curator\, and founder and host of radio show Growing up Jazz (Saturday Night Live\, Tokyo Disney\, Michael Bublé’s 2021 Christmas Special\, SiriusXM). \nUrsula Langford\, Entertainment attorney\, producer\, director\, creator of film and television\, and principal of production company Focality Productions.  \nShySpeaks\, Grammy Award-winning independent hip-hop and spoken word artist and co-host of the Minding My Creative Business podcast (The Indie Post\, Good Morning Texas\, Dallas Weekly).  \nErin McLendon\, Nashville-based singer and songwriter with a bachelor’s degree in music from Belmont\, and owner and co-founder of Music on the Move Studios.  \nREGISTER FOR FREE
URL:https://umcworldwide.com/event/virtual-panel-succeeding-as-a-woman-in-the-music-industry/
LOCATION:Online
CATEGORIES:Music Industry Education,Virtual Events,Virtual Panels
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2023/02/Succeeding-as-a-Woman-in-the-Music-Industry-3-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230215T180000
DTEND;TZID=America/New_York:20230215T190000
DTSTAMP:20260617T132602
CREATED:20230125T213508Z
LAST-MODIFIED:20230125T213508Z
UID:131374-1676484000-1676487600@umcworldwide.com
SUMMARY:Virtual Panel: Succeeding as a Black Entrepreneur in the Music Industry
DESCRIPTION:We invite you to join us from anywhere on Earth on Wednesday\, February 15 at 6 p.m. CT\, as we present Succeeding as an Entrepreneur in the Music Industry. This virtual panel discussion will give multi-disciplinary music industry veterans a chance to share their experiences navigating the industry as a Black creative\, the challenges they’ve encountered and overcome\, and the lessons they have learned along the way. \n“One of the first discussions our team had in determining programming for the New Year was how we can invite members of our community to share their experiences in the music industry\,” Said Gerard Longo\, Founder and CEO of Underground Music Collective. “For Black History Month\, we are inviting key industry leaders from our community to share their perspectives\, in the hope of creating a broader dialogue.” \nSucceeding as a Black Entrepreneur in the Music Industry will be moderated by Brandi Sims\, CEO of Brandinc PR. A full list of confirmed panelists will be announced shortly. \nInterested guests can RSVP and attend via Eventbrite. Attendees will have the opportunity to submit questions to the panelists\, and will also be encouraged to make a tax-deductible donation to Underground Music Collective\, via our fiscal sponsorship from the Arts & Business Council of Greater Nashville.
URL:https://umcworldwide.com/event/virtual-panel-succeeding-as-a-black-entrepreneur-in-the-music-industry/
LOCATION:Online
CATEGORIES:Music Industry Education,Virtual Events,Virtual Panels
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2023/01/298691483_488418883289886_8487860002915642623_n-2.png
END:VEVENT
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