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X-WR-CALDESC:Events for Underground Music Collective
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DTSTART;VALUE=DATE:20251008
DTEND;VALUE=DATE:20251011
DTSTAMP:20260422T175317
CREATED:20250702T184719Z
LAST-MODIFIED:20250702T184719Z
UID:145446-1759881600-1760140799@umcworldwide.com
SUMMARY:UMC @ Confluence 2025
DESCRIPTION:Confluence is the must-attend annual gathering for music professionals\, artists\, and industry leaders across the Carolinas and the Southeast. Whether you’re shaping the business of music\, innovating behind the scenes\, or creating the soundtrack of tomorrow\, this is where the region’s music community comes together to share ideas\, make connections\, and drive the industry forward.
URL:https://umcworldwide.com/event/umc-confluence-2025/
LOCATION:Charlotte\, NC\, Charlotte\, NC\, United States
CATEGORIES:concerts,Conferences,Confluence Carolinas,Education,festivals,live shows,Music Industry,Music Industry Education,Networking Events,UMC Academy
ATTACH;FMTTYPE=image/jpeg:https://umcworldwide.com/wp-content/uploads/2025/07/350807442_1560083024401046_8137907804285636867_n.jpg
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DTSTART;TZID=America/New_York:20251001T190000
DTEND;TZID=America/New_York:20251001T210000
DTSTAMP:20260422T175317
CREATED:20250922T195023Z
LAST-MODIFIED:20250922T195023Z
UID:146474-1759345200-1759352400@umcworldwide.com
SUMMARY:FREE WORKSHOP: Building Your Authentic Artist Brand
DESCRIPTION:We’re gearing up for an action-packed October\, with events happening all over the Southeastern U.S. — including our debut at Confluence Carolinas\, and an exciting\, expanded collaboration with NOLA MusiCon. \nOf course\, it all starts from a solid foundation at home. That’s why we’re kicking off the month by bringing our popular Building Your Authentic Artist Brand workshop back to Nashville! \nJoin us at Helping Our Music Evolve (615 Main St.\, Suite G1\, Nashville) on Wednesday\, October 1 from 7-9 p.m. This interactive workshop — as experienced during SXSW 2025 — guides musicians (and other creatives) through the steps of developing a purpose-driven\, values-based creative ecosystem. Building Your Authentic Artist Brand is designed to help artists identify the unique “why” behind their work; learn best practices for attracting their true audience across three key segments (fans\, collaborators\, and business partners); and build a sustainable\, profitable creative business on their own terms. \nBuilding Your Authentic Artist Brand is free to attend\, and it’s all part of the work we do to educate and connect artistpreneurs through the UMC Academy. You can learn more about what we offer here!
URL:https://umcworldwide.com/event/free-workshop-building-your-authentic-artist-brand-3/
LOCATION:Helping Our Music Evolve\, 615 Main St.\, Nashville\, TN\, 37206\, United States
CATEGORIES:book signing,BRANDCAMP,Building Your Authentic Artist Brand,Education,Music Industry,Music Industry Education,Networking Events,Perfect Your Pitch,Seminars,UMC Academy,Workshops
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2025/09/Workshop-Oct-1-2025.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250413T170000
DTEND;TZID=America/New_York:20250413T190000
DTSTAMP:20260422T175317
CREATED:20250328T161953Z
LAST-MODIFIED:20250328T161953Z
UID:144274-1744563600-1744570800@umcworldwide.com
SUMMARY:NEXT2RISE Artist Spotlight: Amelia Ray at VinoRosso
DESCRIPTION:NEXT2RISE Artist Amelia Ray pops into the premiere Bernal Heights destination for fine Italian wine and antipasti to perform a very special\, intimate\, FREE show for friends and family. Don’t miss this one-of-a-kind experience.
URL:https://umcworldwide.com/event/next2rise-artist-spotlight-amelia-ray-at-vinorosso/
LOCATION:VinoRosso\, 629 Cortland Ave.\, San Francisco\, CA\, United States
CATEGORIES:Americana,concerts,folk,live shows,Music Industry,Next2Rise,rock,Shows,UMC Academy,UMC UnderDogs
ATTACH;FMTTYPE=image/jpeg:https://umcworldwide.com/wp-content/uploads/2025/03/Amelia-Ray-at-VinoRosso.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250312T100000
DTEND;TZID=America/New_York:20250312T120000
DTSTAMP:20260422T175317
CREATED:20250126T205000Z
LAST-MODIFIED:20250126T205000Z
UID:143485-1741773600-1741780800@umcworldwide.com
SUMMARY:SXSW Workshop: Building Authentic Connections as an Independent Artist
DESCRIPTION:Rooted in 11+ years of growing a multimedia and educational ecosystem for independent musicians\, ‘Perfect Your Pitch: Building Authentic Connections as an Independent Artist’ is the quintessential guide for up-and-coming musicians building their artist platforms. We walk through the steps of developing your authentic artist brand\, connecting to your audience\, and using the momentum gained to find opportunities in media\, live performance\, and partnerships while building a sustainable\, profitable creative ecosystem—on their own terms.
URL:https://umcworldwide.com/event/sxsw-workshop-building-authentic-connections-as-an-independent-artist/
LOCATION:Courtyard Marriott\, 300 E. 4th St.\, Austin\, TX\, United States
CATEGORIES:Building Your Authentic Artist Brand,Conferences,Education,Music Industry,Music Industry Education,Networking Events,SXSW,UMC Academy,Workshops
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2025/01/SXSW-graphics_20250116_121224_0002.png
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DTSTART;TZID=America/New_York:20250310T160000
DTEND;TZID=America/New_York:20250310T171500
DTSTAMP:20260422T175317
CREATED:20250126T204605Z
LAST-MODIFIED:20250126T204605Z
UID:143479-1741622400-1741626900@umcworldwide.com
SUMMARY:SXSW Music Mentor Session: UMC Founder/CEO Gerard Longo
DESCRIPTION:LEARN MORE HERE\n\nGerard Longo is the Founder/CEO of Underground Music Collective (UMC)\, a Nashville-based educational and multimedia platform serving the music industry and independent creatives\, everywhere. For more than a decade\, UMC has impacted thousands of musicians\, creatives\, and industry stakeholders through multimedia content\, live music experiences\, and the UMC Academy artist mentorship program.\n\nAmong his many accomplishments\, Gerard has spearheaded UMC’s collaborations with local\, national\, and global brands\, including Universal Music Group\, Red Bull\, Nashville Predators\, Tennessee Titans\, Creative Artists Agency\, Liberty Tax\, Helping Our Music Evolve\, and Redfin Real Estate. Gerard has been featured across major media outlets including iHeartRadio\, Fox News Digital\, and MusicRow Magazine; and as a speaker at major conferences and festivals across North America\, including SXSW (2025)\, NOLA MusiCon\, Musikfest\, Gussapolooza\, and more!
URL:https://umcworldwide.com/event/sxsw-music-mentor-session-umc-founder-ceo-gerard-longo/
LOCATION:Austin Convention Center\, 500 E Cesar Chavez St.\, Austin\, TX\, United States
CATEGORIES:Conferences,Education,festivals,Music Industry,Music Industry Education,SXSW,UMC Academy
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2025/01/SXSW-graphics_20250116_121224_0002.png
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DTSTART;TZID=America/New_York:20250227T170000
DTEND;TZID=America/New_York:20250227T203000
DTSTAMP:20260422T175317
CREATED:20250112T203142Z
LAST-MODIFIED:20250221T182252Z
UID:143276-1740675600-1740688200@umcworldwide.com
SUMMARY:'60+ Lessons' Launch Party + FREE Building Your Authentic Artist Brand Workshop
DESCRIPTION:BACK BY POPULAR DEMAND! \nBefore you can get to where you want to go\, you must answer a very important question… \nWHY?\nWhat drives you to create? How will connecting to the world through music enrich your life\, and the lives of those around you? \nIt’s a deep question\, and we want to help you uncover the answer. That’s why we’re hosting our Building Your Authentic Artist Brand workshop on Thursday\, February 27 from 5-8:30 p.m. at Helping Our Music Evolve (615 Main St.\, Suite G1\, Nashville). \nIn this FREE interactive workshop\, we’ll walk through the steps of developing your authentic artist brand. We’ll uncover what connects you to your audience\, and how to build a community that will attract media\, performance\, and partnership opportunities. \nThe workshop portion of the evening runs from 6-8 p.m. Before (and after)\, join us for an exclusive book release party in celebration of 60+ Lessons from the Creative Journey: A Handy Guide for the Budding Entrepreneur — the debut release from UMC Founder/CEO Gerard Longo. \nSpace is limited! Come gain insight featured by reputable music industry conferences across North America\, including SXSW\, NOLA MusiCon\, and more! \nREGISTER HERE!
URL:https://umcworldwide.com/event/free-workshop-building-your-authentic-artist-brand-2/
LOCATION:Helping Our Music Evolve\, 615 Main St.\, Nashville\, TN\, 37206\, United States
CATEGORIES:BRANDCAMP,Building Your Authentic Artist Brand,Education,Music Industry,Music Industry Education,Seminars,UMC Academy,Workshops
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2025/01/60-Lessons-Launch-Party-1.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250109T180000
DTEND;TZID=America/New_York:20250109T200000
DTSTAMP:20260422T175317
CREATED:20241120T191952Z
LAST-MODIFIED:20241120T192028Z
UID:142691-1736445600-1736452800@umcworldwide.com
SUMMARY:FREE WORKSHOP: Building Your Authentic Artist Brand
DESCRIPTION:Before you can get to where you want to go\, you must answer a very important question… \nWHY?\nWhat drives you to create? How will connecting to the world through music enrich your life\, and the lives of those around you? \nIt’s a deep question\, and we want to help you uncover the answer. That’s why we’re hosting our Building Your Authentic Artist Brand workshop on Thursday\, January 9 from 6-8 p.m. at Helping Our Music Evolve (615 Main St.\, Suite G1\, Nashville). \nIn this FREE interactive workshop\, we’ll walk through the steps of developing your authentic artist brand. We’ll uncover what connects you to your audience\, and how to build a community that will attract media\, performance\, and partnership opportunities. \nSpace is limited to the first 10 registrants! Come gain insight featured by reputable music industry conferences across North America\, including SXSW\, NOLA MusiCon\, and more! \nREGISTER HERE
URL:https://umcworldwide.com/event/free-workshop-building-your-authentic-artist-brand/
LOCATION:Helping Our Music Evolve\, 615 Main St.\, Nashville\, TN\, 37206\, United States
CATEGORIES:Education,Music Industry,Music Industry Education,UMC Academy,Workshops
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2024/11/FREE-WORKSHOP-3.png
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20250106
DTEND;VALUE=DATE:20250218
DTSTAMP:20260422T175317
CREATED:20241120T191701Z
LAST-MODIFIED:20241120T191701Z
UID:142688-1736121600-1739836799@umcworldwide.com
SUMMARY:BRANDCAMP from UMC Academy
DESCRIPTION:Looking to define your artist brand in 2025? \nGreat\, because we’re excited to offer the first-ever BRANDCAMP from UMC Academy. \nBeginning January 6\, 2025\, this six-week virtual program will help you develop a clear vision for your artist brand\, complete with actionable goals\, one-on-one mentorship\, and a community of driven artistpreneurs. \nWhat you’ll receive: \n\nOur Values-Mission-Vision (VMV) Workshop\, designed to help you develop your authentic\, clearly-defined brand vision.\nWeekly 1-on-1 mentorship sessions\, aimed toward sparking fresh ideas and defining your goals.\nWeekly Mastermind calls with your UMC BRANDCAMP peers.\nEarly access membership into the UMC UnderDogs community (FREE for life!).\nA FREE signed copy of 60+ Lessons from the Creative Journey (out Feb. 25).\n\nLEARN MORE HERE
URL:https://umcworldwide.com/event/brandcamp-from-umc-academy/
LOCATION:Online
CATEGORIES:BRANDCAMP,Education,Music Industry,Music Industry Education,UMC Academy
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2024/11/BRANDCAMP-Square.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240724T190000
DTEND;TZID=America/New_York:20240724T193000
DTSTAMP:20260422T175317
CREATED:20240708T024819Z
LAST-MODIFIED:20240708T035843Z
UID:140280-1721847600-1721849400@umcworldwide.com
SUMMARY:Using Data to Understand Your Audience
DESCRIPTION:Ender Bowen is a Nashville-based musician\, author\, podcaster\, husband\, father\, and Aspiring Compassionist. Ender is using his creative ecosystem to foster and build a community of “little lights\,” in an effort to create a more compassionate world. \nJoin us for this live conversation\, as we dive into the ways Ender Bowen uses data to understand his growing audience\, and deliver more of the content and experiences they want. This is a must-attend for ANYONE looking to build a thriving creative enterprise! \nRSVP HERE\nThis conversation is being offered to the public for FREE by the UMC Academy. For more educational content and connections\, consider joining the Academy today: https://umcworldwide.com/academy.
URL:https://umcworldwide.com/event/using-data-to-understand-your-audience/
LOCATION:Online
CATEGORIES:Education,Live streams,Music Industry,Music Industry Education,Seminars,UMC Academy,Virtual Events,Workshops
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2024/07/UMC-Academy-Using-Data.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240717T190000
DTEND;TZID=America/New_York:20240717T193000
DTSTAMP:20260422T175317
CREATED:20240708T024319Z
LAST-MODIFIED:20240708T040010Z
UID:140275-1721242800-1721244600@umcworldwide.com
SUMMARY:Fundamentals of Beatmaking: A Live Q&A with Foundation Mecca
DESCRIPTION:Foundation Mecca is a Nashville-based hip hop artist and producer who wears many hats. He’s one-third of the heal hop trio Heru Heru\, as well as one half of Da Healerz with fellow Nashville native\, Lord Goldie.\n\n\nIn this virtual session\, Foundation will reveal everything you need to know to get started making beats for artist projects\, sync\, and more. We invite you to bring your questions to the chat\, which we’ll answer live on the stream!\nRSVP HERE\n\nThis conversation is being offered to the public for FREE by the UMC Academy. For more educational content and creative connections\, consider joining the Academy today: https://umcworldwide.com/academy.
URL:https://umcworldwide.com/event/fundamentals-of-beatmaking-a-live-qa-with-foundation-mecca/
LOCATION:Online
CATEGORIES:Education,hip hop,Live streams,Seminars,UMC Academy,Workshops
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2024/07/UMC-Beatmaking.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240715T190000
DTEND;TZID=America/New_York:20240715T200000
DTSTAMP:20260422T175317
CREATED:20240705T173806Z
LAST-MODIFIED:20240705T173806Z
UID:140260-1721070000-1721073600@umcworldwide.com
SUMMARY:Monday Night Mastermind: Community Kickoff Edition
DESCRIPTION:Join us on Monday\, July 15 for the return of our Monday Night Mastermind virtual meetup!\n\nRSVP HERE\n\nThe Monday Night Mastermind is an opportunity for musicians and creatives to connect\, learn\, and grow together. These meetups are a great opportunity to share your successes\, work through challenges\, and find new ways to collaborate with the creatives in our community.\n\nOur return Monday Night Mastermind will be open to the public\, to celebrate the launch of our new UMC Academy community! This serves as a chance to connect with members of our community\, and get an inside look at the ways the UMC Academy can help you grow your artist platform into a sustainable\, values-driven creative ecosystem.\n\nLearn more about the UMC Academy: https://umcworldwide.com/academy
URL:https://umcworldwide.com/event/monday-night-mastermind-community-kickoff-edition/
LOCATION:Online
CATEGORIES:Education,Live streams,Music Industry,Music Industry Education,UMC Academy
ATTACH;FMTTYPE=image/png:https://umcworldwide.com/wp-content/uploads/2024/07/UMC-Academy-MNM-Kickoff.png
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