UMC Founder Gerard Longo will present Perfect Your Pitch: Building Authentic Connections as an Independent Artist, live at the first-ever Musikfest Industry & Education Conference on Friday, August 2. Perfect Your Pitch is a comprehensive roadmap for building a values-based artist brand, and connecting that brand to fans (new and existing), media outlets, talent buyers, potential partners, and more. Get
NOLA MusiCon is a unique music industry conference and event in the heart of one of the most diverse and vibrant music communities in the world, New Orleans, Louisiana. The three day event features informative sessions and inspirational interviews with music industry professionals and thought leaders, one-on-one mentor sessions, demos, unparalleled networking, and much more! Conference sessions will take you
Before you can get to where you want to go, you must answer a very important question… WHY? What drives you to create? How will connecting to the world through music enrich your life, and the lives of those around you? It’s a deep question, and we want to help you uncover the answer. That’s why we’re hosting our Building Your
BACK BY POPULAR DEMAND! Before you can get to where you want to go, you must answer a very important question… WHY? What drives you to create? How will connecting to the world through music enrich your life, and the lives of those around you? It’s a deep question, and we want to help you uncover the answer. That’s why
Rooted in 11+ years of growing a multimedia and educational ecosystem for independent musicians, 'Perfect Your Pitch: Building Authentic Connections as an Independent Artist' is the quintessential guide for up-and-coming musicians building their artist platforms. We walk through the steps of developing your authentic artist brand, connecting to your audience, and using the momentum gained to find opportunities in media,
Join speaker, author, poet, and 2025 NEXT2RISE Artist Jazzy the Uncontrolled Goddess at Clemmie G Community Day in Nashville (with special guest Project Pat).
Join UMC NEXT2RISE Artist Jazzy the Uncontrolled Goddess for Journalin' and Drummin', and immersive music and mindfulness experience.
Gerard Longo is the Founder/CEO of Underground Music Collective (UMC), a Nashville-based educational and multimedia platform serving the music industry and independent creatives, everywhere. For more than a decade, UMC has impacted thousands of musicians, creatives, and industry stakeholders through multimedia content, live music experiences, the UMC Academy artist mentorship program, and the UMC UnderDogs community. Since launching UMC with The Quinn Spinn podcast in
We’re gearing up for an action-packed October, with events happening all over the Southeastern U.S. — including our debut at Confluence Carolinas, and an exciting, expanded collaboration with NOLA MusiCon. Of course, it all starts from a solid foundation at home. That’s why we’re kicking off the month by bringing our popular Building Your Authentic Artist Brand workshop back to Nashville! Join us at Helping Our Music
GET 25% OFF NOLA MUSICON 2025 BADGES USING THE COUPON CODE 'UMC25' Underground Music Collective will once again be in The Big Easy for NOLA MusiCon, a music conference which "fosters innovation, collaboration, and education within the music industry, providing a platform for artists and industry professionals to connect, learn, and inspire." Stay tuned for additional details, and register here!