I've learned countless lessons during my decade-plus creative journey. Some were common sense, "live-and-learn" type experiences, while others came as a direct result of thinking I had a good idea... and falling flat on my face. One night, I opened a blank document, and I began to compile a list of the most important ones, based on the experiences that
Rooted in 11+ years of growing a multimedia and educational ecosystem for independent musicians, 'Perfect Your Pitch: Building Authentic Connections as an Independent Artist' is the quintessential guide for up-and-coming musicians building their artist platforms. We walk through the steps of developing your authentic artist brand, connecting to your audience, and using the momentum gained to find opportunities in media,
LEARN MORE HERE Gerard Longo is the Founder/CEO of Underground Music Collective (UMC), a Nashville-based educational and multimedia platform serving the music industry and independent creatives, everywhere. For more than a decade, UMC has impacted thousands of musicians, creatives, and industry stakeholders through multimedia content, live music experiences, and the UMC Academy artist mentorship program. Among his many accomplishments, Gerard
