Gerard Longo

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FREE WORKSHOP: Building Your Authentic Artist Brand

Helping Our Music Evolve 615 Main St., Nashville

We’re gearing up for an action-packed October, with events happening all over the Southeastern U.S. — including our debut at Confluence Carolinas, and an exciting, expanded collaboration with NOLA MusiCon. Of course, it all starts from a solid foundation at home. That’s why we’re kicking off the month by bringing our popular Building Your Authentic Artist Brand workshop back to Nashville! Join us at Helping Our Music

UMC Founder Gerard Longo at Departure Conference Mentors Lounge

Hotel X 111 Princes' Blvd, Toronto

Gerard Longo is the Founder/CEO of Underground Music Collective (UMC), a Nashville-based educational and multimedia platform serving the music industry and independent creatives, everywhere. For more than a decade, UMC has impacted thousands of musicians, creatives, and industry stakeholders through multimedia content, live music experiences, the UMC Academy artist mentorship program, and the UMC UnderDogs community. Since launching UMC with The Quinn Spinn podcast in

SXSW Book Signing: ’60+ Lessons from the Creative Journey’

Austin Convention Center 500 E Cesar Chavez St., Austin

I've learned countless lessons during my decade-plus creative journey. Some were common sense, "live-and-learn" type experiences, while others came as a direct result of thinking I had a good idea... and falling flat on my face. One night, I opened a blank document, and I began to compile a list of the most important ones, based on the experiences that