Gerard Longo, Founder/CEO

An UnderDog Changing the Music Industry.

Gerard Longo is an internationally-recognized speaker, artist mentor, and author. As the Founder/CEO of Nashville-based educational and multimedia platform Underground Music Collective (UMC), Gerard’s work has impacted thousands of musicians, creatives, and industry stakeholders through multimedia content, live music experiences, the UMC Academy artist mentorship program, and the UMC UnderDogs digital community.

Gerard oversees UMC’s collaborations with local, national, and global brands, including Universal Music Group, Red Bull, Tennessee Titans, Nashville Predators, NOLA MusiCon, Creative Artists Agency, Liberty Tax, ArtsQuest, and Redfin Real Estate. Gerard and UMC have been featured by major media companies including iHeartRadio, YouTube, MusicRow Magazine, and many more.

Through the UMC Academy, Gerard leads Building Your Authentic Artist Brand workshops, seminars, and one-on-one mentor sessions internationally. Notable engagements include SXSW (Austin, TX), Departure Conference & Festival (Toronto, ON), NOLA MusiCon (New Orleans, LA), Musikfest (Bethlehem, PA), Confluence Carolinas (Charlotte, NC), Gussapolooza (Cookstown, ON), West Chester University (West Chester, PA), and more.

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As the architect of the Underground Music Collective platform, Gerard has built our entire creative ecosystem from nothing more than an idea, a USB mic, and a laptop — all while guiding hundreds of artists on a journey toward uncovering the artist within.

Through the UMC Academy, Gerard leads Building Your Authentic Artist Brand workshops, seminars, and one-on-one mentor sessions in a variety of settings across North America. Notable engagements include SXSW (Austin, TX), Departure Conference (Toronto, ON), NOLA MusiCon (New Orleans, LA), Musikfest (Bethlehem, PA), Confluence Carolinas (Charlotte, NC), Gussapolooza (Cookstown, ON), West Chester University (West Chester, PA), and more.

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