Local hip hop artist Devin Hailey has teamed with Tanzcos Beverages Bethlehem on a new promo video that goes hard and highlights the store’s wide selection of beers.

Hailey, the son of K-Ci from K-Ci & JoJo and Jodeci, is featured shopping for a variety of beers — craft growlers, IPAs, light beers, and everything in between — in the two-minute video, which showcases the store’s inventory and even briefly features the rapper on the store’s roof. The video was produced by Allentown-based Prime Media Works and features guest appearances from Tanzcos employees, who team with Hailey to provide some of the video’s more humorous moments.

Check out the full video below!