Social media is the least expensive and most accessible way for independent artists to get their message out to the masses. However, different platforms are right for different artists. In addition, it’s hard to be everywhere at once, so consistently utilizing a select few platforms for your marketing efforts is a smart move.

There are plenty of factors that determine which platforms you should choose. These include everything from ease of use, to each network’s ability to successfully engage your audience.

That’s where CD Baby’s DIY Musician blog comes in, offering those points and more on a list of things to consider when choosing where to spend your marketing dollars, time, and energy.

Check out the full article here.