William H. Travis Says ‘Aloha’

Today, we’re brought back to our hometown of Bethlehem, PA where. surely, the folks could use something resembling a warm island breeze by now.

Enter William H. Travis to give you what you need.

The Pennsylvania native has released “Aloha,” a new single that marries folk, modern indie rock, and a little bit of soul — those harmonies, though! — polished with a summery essence that one might expect to find on a visit to the Big Island itself.

Lyrically, our protagonist appears caught in the middle between “hello” and “goodbye;” as he attempts to decode the message of a strange, new love and its reflection on his own state of affairs. A three-minute journey of connection and self-assessment, “Aloha” helps us examine our true selves, as it directs us toward discovering and creating our own happiness.

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