Let’s say this loud, and say it proud.
Every musician in search of new opportunities needs to have a well-crafted EPK.
What is an EPK? It’s shorthand for Electronic Press Kit. It’s a single document or webpage dedicated to hosting a complete, multifaceted promotional snapshot of your music and all that it represents.
Of course, your audio – that is, the music itself – will have a home on your EPK. However, that is only the beginning; your EPK exists to be a world of multimedia for music industry tastemakers – including members of the media, promoters, and even managers and publicists – to explore, as they consider you for opportunities to further your career.
In this article, we will cover the components that go into a comprehensive EPK, including:
- Developing a strong artist bio.
- Getting your music ready for consumption.
- Including high-quality visuals that are on-brand to you.
- Providing press clippings (reviews, features, interviews, etc.) from digital media outlets.
- Where to host your EPK.
- Sample artist EPKs currently online.
Let’s dig into the specifics, shall we?