In case you’ve been under a rock for the past few years, turn-of-the-millennium rock influences are everywhere these days. It’s never long before we hear about another reunion tour — or entire festival — meant to appeal to our Gen X and Millennial tastes.

Of course, the late 90s and early 2000s are showing up in plenty of new music as well. Take Nashville-based duo Lips Speak Louder for example; their new single, “Hype,” draws its instrumentation and swagger from some of your favorite high-powered grunge tunes, while frontwoman Rachel Brandsness’ vocals remind us of Gwen Stefani — with just a wee bit more of a sullen edge.

“‘Hype’ unapologetically calls out and confronts the inauthenticity of those who sell themselves for their own gain, whether it’s social, financial or political,” Brandsness said.

If you want to hear more after listening to this — and we’re sure you will — Lips Speak Louder is about to embark on a fall tour across much of the US, both in support of their own project and as the backing band for Emily Wolfe, who produced “Hype” alongside the band’s forthcoming album. That tour includes an Oct. 19 date at Nashville’s Lipstick Lounge, beginning at 7 p.m.

For now, believe the “Hype” on this one — because it’s here, and it’s real!