GET 25% OFF NOLA MUSICON 2025 BADGES USING THE COUPON CODE 'UMC25' Underground Music Collective will once again be in The Big Easy for NOLA MusiCon, a music conference which "fosters innovation, collaboration, and education within the music industry, providing a platform for artists and industry professionals to connect, learn, and inspire." Stay tuned for additional details, and register here!
We’re gearing up for an action-packed October, with events happening all over the Southeastern U.S. — including our debut at Confluence Carolinas, and an exciting, expanded collaboration with NOLA MusiCon. Of course, it all starts from a solid foundation at home. That’s why we’re kicking off the month by bringing our popular Building Your Authentic Artist Brand workshop back to Nashville! Join us at Helping Our Music
Gerard Longo is the Founder/CEO of Underground Music Collective (UMC), a Nashville-based educational and multimedia platform serving the music industry and independent creatives, everywhere. For more than a decade, UMC has impacted thousands of musicians, creatives, and industry stakeholders through multimedia content, live music experiences, the UMC Academy artist mentorship program, and the UMC UnderDogs community. Since launching UMC with The Quinn Spinn podcast in
