Tag Archives: brand workshop for artists

FREE WORKSHOP: Building Your Authentic Artist Brand

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We’re gearing up for an action-packed October, with events happening all over the Southeastern U.S. — including our debut at Confluence Carolinas, and an exciting, expanded collaboration with NOLA MusiCon.

Of course, it all starts from a solid foundation at home. That’s why we’re kicking off the month by bringing our popular Building Your Authentic Artist Brand workshop back to Nashville!

Join us at Helping Our Music Evolve (615 Main St., Suite G1, Nashville) on Wednesday, October 1 from 7-9 p.m. This interactive workshop — as experienced during SXSW 2025 — guides musicians (and other creatives) through the steps of developing a purpose-driven, values-based creative ecosystem. Building Your Authentic Artist Brand is designed to help artists identify the unique “why” behind their work; learn best practices for attracting their true audience across three key segments (fans, collaborators, and business partners); and build a sustainable, profitable creative business on their own terms.

Building Your Authentic Artist Brand is free to attend, and it’s all part of the work we do to educate and connect artistpreneurs through the UMC Academy. You can learn more about what we offer here!

A BRANDCAMP Deal to Show Our Gratitude

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We’re beyond appreciative for another fantastic year of learning and growing together. 2024 has been one for the ages!

So, we want to make it easier for you to start next year off right!

Through Sunday, December 1, we’re offering $100 off BRANDCAMP from UMC Academy registration. There’s no better time to get in on our six-week program designed to help you start 2025 with a clear vision for your artist brand – complete with actionable goals, 1-on-1 mentorship, and a community of driven artistpreneurs.

As a reminder, here’s what you’ll receive:

  • Our Values-Mission-Vision (VMV) Workshop, designed to help you develop your authentic, clearly-defined brand vision.
  • Weekly 1-on-1 mentorship sessions, aimed toward sparking fresh ideas and defining your goals.
  • Weekly Mastermind calls with your UMC BRANDCAMP peers.
  • Early access membership into the UMC UnderDogs community (FREE for life!).
  • A FREE signed copy of 60+ Lessons from the Creative Journey (out Feb. 25).
REGISTER NOW