Category Archives: announcements

NASHVILLE: Prepare Yourself for UMC Super Saturday

As the UMC Creator Lab campaign rages on, we’re heading out on the trail this Saturday for not one, but two events showcasing art, music, and the power of community.

Begin this adventure with us at the Antioch Arts Party, hosted from 4-7 p.m. at 2783 Smith Springs Road in Nashville. Presented by Arts N Antioch, this celebration of creativity, culture, and community will feature a total of seven live performances — including from UnderDogs Mandy Moon, Kelsey Muse, Yonna Jones, Nicolas Soul, and Jazzy the Uncontrolled Goddess & Cosmic Sound. The event will also feature interactive, all-ages fun including a community art wall, blackout poetry, color mapping and more!

After that wraps up, head on down the road to Murfreesboro for the monthly Barz in the Boro hip hop showcase and cypher at Cedar Glade Brews (906 Ridgely Road). Hosted from 7-10 p.m. by E.T. and Raw Proof, this month’s lineup features Nashville hip hop OGs The Elderz, alongside D Suppa and artists from Clique Tight Circle Entertainment.

Both events are free to attend, and give you the opportunity to hang with us and support the UMC Creator Lab. Spend your Saturday with the UnderDogs!

TONIGHT, 7p: Stones “The Bass Playa” YouTube Takeover

Stones “The Bass Playa” is the bassist for UnderDogs Jazzy the Uncontrolled Goddess and Shawney Rainne.

This Wednesday, June 3 from 7-8 p.m., Stones — perhaps alongside surprise special guests — will take his talents to our YouTube channel, all in the name of our UMC Creator Lab campaign.

SUPPORT THE CREATOR LAB

Gussapolooza Reveals Full 2026 Lineup

Gussapolooza Music & Arts Festival returns to the Georgian Bay Steam Show Grounds in Cookstown, Ontario on August 21–23, 2026 for its fifth annual edition. What started as a backyard gathering has grown, year after year, into one of Southern Ontario’s most distinctive independent music weekends — three days of live music, original art, and community built entirely from the ground up. 

Built by musicians, for musicians — and the community that keeps showing up for them. 48 acres of open grounds, three stages, and a lineup drawn entirely from the independent Canadian music scene. 

2026 Lineup 

Headlining Saturday night is Feral Minks — the Kitchener rock outfit who have been building serious momentum across the Canadian independent scene. Produced by Jay Emmons of The Glorious Sons, their breakout single “Matador” cracked the Top 25 on the Canadian Active Rock charts, and the band earned HTZ FM’s Rock Search title in 2024, joining a lineage that includes Finger 11, The Trews, and The Glorious Sons. Multi-year Gussapolooza alumni and the festival’s 2025 Band of the Year, the Feral Minks return to close out Saturday night and receive a gold vinyl award on stage. 

Also on the 2026 bill: Propter Hawk — the Toronto five-piece fronted by Malorie Jo Blake, whose horn-drenched rock and roll has earned features in the Toronto Star and placement on Sportsnet’s Hockey Night in Canada; Taming Sari, the bilingual Ontario-Atlantic rock outfit whose single “Crazy” hit 50,000 Spotify streams and 50,000 YouTube views within weeks of release; HARKNESS, Toronto’s psych-pop solo artist known for a commanding live presence and building a loyal following across Canada and beyond; Cabin Fever, the southwestern Ontario folk/roots trio whose single “Devil Is A Friend” was featured on Season 3 of “The Trades” on CraveTV, and whose music has landed on CBC’s Alt Country and Canadian Country playlists and drawn coverage from outlets in the UK and New Zealand. Returning to the Gussapolooza stage: The Manic Boys and Girls Club — the Toronto alt-pop/rock sibling duo whose EP was produced by Gavin Brown, the award-winning producer behind Billy Talent, Metric, and The Glorious Sons. 

The full 40+ artist lineup spans rock, country, folk, and alternative, and includes Tony Rust & the Mudhorses, The Thick, Feura, Suzi Kory, Dumb Crush, Kill/Death Radio!, Black Paint, Coco Rose, The Meringues, Joanna Bronson, The Connors Brothers, and many more. Full lineup and schedule at gussapolooza.com. 

About the Festival 

Gussapolooza is an all-ages, three-day independent music and arts festival rooted in community, creativity, and connection. Since 2022, it has created a gathering space where independent and emerging Canadian artists play to the families, music lovers, and loyal regulars who have made this weekend part of their summer. 

Programming spans three music stages — the Main Stage, Barn Stage, and Side Stage — alongside a dedicated Kids Zone, Health & Wellness Zone, Vendor Village, Creator’s Convention (an outdoor podcast and media activation space), and Artist Alley. 

New in 2026: WonderGround, an immersive art zone featuring large-scale installations. 

A Platform for Independent Canadian Music 

At a time when independent artists face shrinking venue circuits and consolidating festival rosters, Gussapolooza represents something built differently. The festival was started by a musician who wanted to create a stage worth playing — and has grown entirely on word of mouth, community investment, and a commitment to keeping the lineup independent. 

For many artists on the 2026 bill, Gussapolooza is one of their largest stages of the year — and the crowd that fills those grounds came specifically to find them. 

Festival at a Glance 

  • Dates: August 21–23, 2026
  • Location: Georgian Bay Steam Show Grounds, Cookstown, Ontario
  • Format: All-ages, three-day outdoor music & arts festival with camping
  • Stages: Main Stage, Barn Stage, Side Stage
  • New in 2026: WonderGround — immersive art zone
  • Tickets: Available at gussapolooza.com

IT’S TIME: Support the UMC Creator Lab!

We started in Mom’s Basement — just a laptop, a USB mic, and an idea.

Back in 2013, Underground Music Collective was born in a basement in New Jersey with a simple intention: highlighting the journeys of inspiring artists and creatives from around the world. What started as a podcast called The Quinn Spinn grew into something none of us saw coming.

Since then, we’ve connected with over 700,000 artists across 5 continents, collaborated at major industry events in 12 (now 13 as of May!) cities across North America and Europe, and had the privilege of speaking at SXSW, Departure Conference, NOLA MusiCon, Confluence Carolinas, and more.

Through UMC Academy, we deliver workshops, seminars, and one-on-one consultations covering artist development, branding, content creation, sync licensing, production, and tour routing.

We amplify those same creators through artist interviews, music reviews, and feature content that put independent artists front and center.

We’ve also partnered with organizations like NOLA MusiCon, Gussapolooza, and Creative Pulse (and many more) to expand educational and performance opportunities for working creatives.

For as long as there has been a music industry, creators haven’t had a proper seat at the table. We’re building our own.

Now we’re taking our biggest chance yet. We’ve partnered with City Limit Studios to bring the UMC Creator Lab to life in Nashville, Tennessee – a dedicated space where producers, artists, songwriters, and content creators can record, write, shoot, and collaborate. Need to lay down a track? Run a songwriting session? Shoot content or record a podcast? We’ve got you – at the most accessible rates in Nashville.

We have 60 days to raise $10,000. This is an all-or-nothing campaign, which means we only receive funding if we hit our goal. Every contribution goes toward renovating the Creator Lab and acquiring recording equipment (sound treatment, music production software, podcast gear), a content creation wall, team travel, and operating costs — hello, rent.

As a thank you for your support, we’ve put together rewards ranging from exclusive UMC Creator Lab merch to karaoke night with Gerard, VIP event backstage access, and even a shot at winning more prizes.* Check out the rewards below and be a part of our movement!

Throughout the 60 days, we’ll also be rolling out special activation events and milestone celebrations — including where contributors can win even more prizes along the way. Be sure to follow @umcworldwide and stay subscribed to our newsletter so you don’t miss a thing.

As the world becomes more automated and AI touches every corner of the music industry, creators are craving something real. Real collaboration. Real opportunity. Real community. UMC is here to build that space.

Back in the Mom’s Basement days, there was a sign hanging in the kitchen that read:“May you always have the courage to take a chance.”

Thirteen years later, we’re still taking chances. Follow along at @umcworldwide and join us – let’s build a space where Creators Have the Power. Thank you for watching this video and for your contribution!

— Gerard Longo, Founder & CEO, Underground Music Collective

Vote Now to Shape This Year’s Gussapolooza Lineup!

While we’re on the topic of exciting, community-based August music festivals, we’ll also be taking our third trip up to Ontario for Gussapolooza, the three-day extravaganza featuring some of the best up-and-coming talent from across Canada — and the globe!

Our friends up there have received so many submissions this year that they need a little bit of help sorting through them. That’s where you come in!

Introducing Sound Check, a chance to discover new artists and help shape the Gussapolooza 2026 lineup. Every few days, they will be unveiling a new genre category with a fresh batch of artists from around the world. Your job is to head over here, listen, and vote for the artists that you want to see perform at Gussapolooza. The artists with the most fan support move forward in the selection process.

Want your vote to go even further? You can access 3x voting power by purchasing a Gussapolooza Insider Pass. The Insider Pass costs only $25 CAD, lasts throughout the 2026 Gussapolooza season, and includes even more perks, including giveaways, exclusives, and more.

It’s all in the name of creativity and community, as Gussapolooza comes our way August 21-23 at the Georgian Bay Steam Show Grounds in Cookstown, Ontario. Get those tickets here!

SAVE THE DATE: NOLA MusiCon Returns to New Orleans Oct. 28-30

For the past two years, we’ve concluded October — and the year’s tour schedule — by taking a trip to New Orleans for NOLA MusiCon, a platform for artists and industry professionals to connect, learn, and inspire during three days of informative panels, inspiring interviews, and unparalleled networking.

This October 28-30, we’ll make it three in a row. NOLA MusiCon is BACK for 2026!

We hope you’ll join us once again in The Big Easy, and we’re excited to be a part of this incredible community once again. Details on conference and live music programming are sure to come in the weeks and months ahead. In the meantime, keep an eye out, because early bird badges will soon be made available for just $99 until July 1.

Want an inside look at our experience at NOLA MusiCon 2025? Relive the magic with our official vlogumentary, produced by our friends and fellow UnderDogs at NuRenaissance.

You Asked, We Listened: Music Business Accelerator Virtual Applicants are Now Welcome!

A number of folks asked if we would be offering The A&R Foundation’s Music Business Accelerator program virtually, for those who are unable to attend weekly on Saturdays in Nashville this spring.

So, we got together… and we decided to open this thing up. Now, virtual attendees — UnderDog or not — are eligible to join us for this 12-week program!

The Music Business Accelerator is a 12-week program tailored for performing musicians and creative arts businesses within the music ecosystem who are looking to strengthen business acumen and build sustainable, long-term creative ventures.

The program is divided into two core tracks:

  • Entrepreneurial Fundamentals: Covering the foundations of starting, structuring, and operating a creative business.
  • Music Business Essentials: Diving into industry specific topics, real world application, and developing a healthier, more intentional relationship with money.

Throughout the program, you will gain practical tools, frameworks, and guidance you can immediately apply to your careers, whether you are just getting started or looking to level up an existing project.

With this news comes another update: we’re extending our application deadline one final time to Tuesday, March 24! This is an opportunity to receive FREE access to the information you need to structure your creative business – no matter where your journey takes you this spring!

Da’ Healerz Added to Music to Life’s Juried Artist Roster

The Heal Hop Movement just reached new heights.

Da’ Healerz — fronted by Nashville-based emcees Lord Goldie and Foundation Mecca — have just been accepted into Music to Life‘s Juried Artist program, a nationwide program “dedicated to cultivating and empowering a network of musician change agents.”

A national non-profit founded by 60’s civil rights icon Noel Paul Stookey (Peter, Paul & Mary), Music to Life provides Juried Artists with opportunities to promote their work, train as a change agent through their Musician Changemaker Accelerator program, and engage in their National Changemaker Network of like-minded artists and collaborators.

The news comes on the heels of a successful 2025 for Da’ Healerz — one which saw the duo celebrate the release of their Heal Talk EP by hosting live Heal Talk Experience performance and talkback sessions, launching Da’ Healerz Circle podcast, and performing across the Southeast, with notable stops at the National Museum of African American Music (NMAAM) and NOLA MusiCon.

Learn more about Da’ Healerz — Music to Life’s newest Juried Artist — at musictolife.org.

NASHVILLE: FREE Music Business Accelerator Applications Now Open

For independent creatives, producing art is just one piece of the puzzle. To build a fully functioning creative ecosystem — and turn it into a viable career — there comes a time when we must all get down to business.

That means leaning into a world that may be entirely new, and learning a whole bunch of things that you don’t yet know. Once it becomes business, things get serious. The pitfalls in this strange wilderness seem to multiply. The question of “what if I fail?” becomes more prevalent.

Scary, isn’t it?

It doesn’t have to be. In fact, we’re teaming up with The A&R Foundation based out of Austin, TX to make it feel like a breeze. We’re excited to offer their Music Business Accelerator cohort for the first time ever in Nashville — and it’s free to all current UnderDogs members!

Music Business Accelerator is a 12-week program tailored for performing musicians and creative arts businesses within the music ecosystem who are looking to strengthen business acumen and build sustainable, long-term creative ventures.

The program is divided into two core tracks:

  • Entrepreneurial Fundamentals: Covering the foundations of starting, structuring, and operating a creative business.
  • Music Business Essentials: Diving into industry specific topics, real world application, and developing a healthier, more intentional relationship with money.

Throughout the program, you will gain practical tools, frameworks, and guidance you can immediately apply to your careers, whether you are just getting started or looking to level up an existing project.

The Music Business Accelerator is offered for FREE. The only two requirements to apply are that 1) you live in the greater Nashville area (because sessions take place in-person) and 2) you are a current UnderDogs member. You can learn more about how to join here.

Once you become an UnderDog, you can apply to be considered any time between now and Friday, March 6 at 11:59 p.m. CT. Selected applicants will be notified no later than March 11, 2026, and the program is scheduled to begin on April 4, 2026 for orientation and end on June 27, 2026. A tentative graduation celebration is scheduled for July 18, 2026.

About The A&R Foundation
The A&R Foundation is a 501(c)(3) Texas nonprofit entity dedicated to transforming creative passions into sustainable businesses, by providing independent musicians and creative arts businesses with tools, resources, and education on entrepreneurship.

Want to Play Gussapolooza 2026? It’s Your Last Chance!

Pictured: You, possibly.

You already know that we’re planning to make a return trip to the beautiful Canadian province of Ontario for this year’s Gussapolooza. Canada’s premier indie music festival will take place this year August 21-23 at the Georgian Bay Steam Show Grounds in Cookstown, just an hour or so north of Toronto. Three days of camping, community, arts, culture, and incredible live music will ensue.

About that “incredible live music” part: you still have a chance to be a part of this year’s Gussapolooza lineup — but only if you apply by this Saturday, January 31 at 11:59 p.m. ET.

After that, submissions will be closed, and the festival braintrust will begin crafting this year’s lineup. If you want to be a part of the magic with us and the whole Gussapolooza family, we encourage you to apply here!

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