Category Archives: Partners

This Weekend, We Return to Gussapolooza!

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Some of the best memories and musical discoveries of the past couple summers have been made in the middle of a field in Ontario, about 75 minutes north of Toronto.

The field? The Georgian Bay Steam Show Grounds in Cookstown, which will once again play host to Gussapolooza Music Festival this weekend (Aug. 21-23). Some of the best talent from the region (and throughout North America) will descend on this quaint Canadian town for a weekend of new music discovery and community.

Events like Gussapolooza — which boasts an all-independent lineup once again — are a beautiful reminder of why we got into this business in the first place. There is something so pure about a grassroots music festival, where volunteers from the community dedicate their time and talents to see it all the way to fruition — and create something a bit more magical, every single year. Driving these efforts is a belief in community, in artistry, and the notion that independent artists deserve a big stage and a world-class platform on which to showcase their talents.

That’s why we make the trip every year. And, once again, we’ll be capturing the action through Buckshot’s lens, as well as through a series of interviews from throughout the weekend which will be broadcast on The Quinn Spinn’s return episodes this fall.

If you don’t want to wait to see what we capture, you’re in luck: you can still get your single-day, weekend, or full festival passes here.

And, as an additional treat, we took the time to edit 100+ new photos from last year’s festival to get you ready for your trip to Cookstown. See you there!

TONIGHT, 7 ET: Your Next Favorite Band’s 2026 Musikfest Exordium

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This week, we are transported back home to Bethlehem, PA, where the 2026 edition of Musikfest — the largest free, non-gated music festival in the United States — is just days away from kicking off.

There is sure to be plenty of magic across Christmas City over the next couple weeks, and it kicks off tonight at 7 p.m. ET (that’s 6 p.m. CT, if you’re back in Nashville) with the 2026 Musikfest Exordium. Tune in to the live broadcast emanating from Bethlehem’s Flying V Poutinerie, as we hear from many key figures at the ‘Fest and within the Lehigh Valley’s local music scene, including:

  • Thoughts on “must see” bands and Best Day of the ‘Fest with ArtsQuest Chief Programming Officer Patrick Brogan.
  • Early thoughts on the ‘Fest’s weather forecast from Eastern PA Weather Authority Founder and Chief Meteorologist Bobby Martrich.
  • Insights from long-time entertainment reporter John Moser.
  • A visit from yours truly, Musikfest’s Friendly Neighborhood North Side Sheriff.

We will also learn about the return and expansion of the Musikfest Music Industry Conference, set to take place August 2-4 and offering dozens of educational sessions, music industry panels, and exclusive networking opportunities. Plus, you’ll get to enjoy live performances from ‘Fest performers Bren and Atlassian.

Watch the live stream below!

In the Music Industry? Snag These Early Bird Conference Passes Before Sunday

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We’re just a few weeks away from hitting the road, as we resume our Underground Revolution Tour in some of our favorite cities and towns across North America.

The tour resumes next Thursday, July 9 right here in Nashville, with a special takeover event in support of the UMC Creator Lab. Then, we’ll head back home to Bethlehem for Musikfest (and the associated Musikfest Music Industry Conference) as July turns into August. From there, we head North of the Border once more for this year’s edition of Gussapolooza, which is rapidly becoming one of Canada’s premier independent music festivals.

That leaves us with a couple of October adventures which still have early bird passes on sale… for now!

You have until this Sunday, July 5 to purchase badges at the lowest rates for two of our favorite music conferences. Both of these events provide you with a prime opportunity to learn, connect, and collaborate with artist-focused professionals from across the music ecosystem — all while immersing yourself in the rich cultural heritage of each region!

Don’t wait! As of July 6, badge rates for both of these conferences will increase. We look forward to seeing you in Charlotte and New Orleans this fall!

JULY 9: Lost & Found UMC Takeover at Rosemary & Beauty Queen

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To kick off closing weekend of our UMC Creator Lab campaign, we’re teaming up with The Southern Word Community to present a unique takeover at one of our long-time favorite spots in East Nashville.

On Thursday, July 9, Underground Music Collective will be hosting a takeover of the monthly Lost & Found Showcase at Rosemary & Beauty Queen (1102 Forest Ave., Nashville). From 7-10 p.m., this evening will feature live performances from UnderDogs and other special guests, as we rally behind our two-month campaign to build a space where Creators Have the Power in Nashville.

Those in attendance will have the opportunity to support the Creator Lab, while enjoying a free show certain to obliterate genre barriers. This special evening will feature performances from Simp Goddess, Angie Jayne, Wynton Existing, Southside MAB, Mandy Moon, Mary McGuinness, Kelsey Muse, E.T., Jazzy the Uncontrolled Goddess, and Cait Blauer. Plus, on a night this driven by creativity, you never know what surprises will be in store!

Lost & Found is always free to attend, and typically takes place on the second Thursday of each month. If you’ve attended in the past, you already know the sense of community that awaits. If you haven’t, let July 9 be the first time of many!

Don’t want to wait that long to support the Creator Lab? You can do that anytime between now and July 13 at 12 p.m. CT by heading over here.

PHOTOS: Creative Pulse Open Mic at New Heights Brewing

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Creative Pulse is an organization that gives independent artists the opportunity to perform in a variety of settings throughout Nashville. From established and up-and-coming local artists, to those traveling in from out of town, they are providing a platform for artists across all genres to be heard.

Last month, we had a chance to attend their open mic and spotlight series at New Heights Brewing, just south of Broadway. There, we were treated to a tremendous feature performance from soulful piano pop songwriter, a human (yes, that’s his artist name!), in between open mic performances by a host of Nashville’s standout indie artists.

The series returns to New Heights this Wednesday, June 3 from 7-10 p.m., featuring a spotlight performance from South African-born country artist, Wynn Hansen. While you wait, enjoy some photos from our previous adventure below!

Gussapolooza Reveals Full 2026 Lineup

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Gussapolooza Music & Arts Festival returns to the Georgian Bay Steam Show Grounds in Cookstown, Ontario on August 21–23, 2026 for its fifth annual edition. What started as a backyard gathering has grown, year after year, into one of Southern Ontario’s most distinctive independent music weekends — three days of live music, original art, and community built entirely from the ground up. 

Built by musicians, for musicians — and the community that keeps showing up for them. 48 acres of open grounds, three stages, and a lineup drawn entirely from the independent Canadian music scene. 

2026 Lineup 

Headlining Saturday night is Feral Minks — the Kitchener rock outfit who have been building serious momentum across the Canadian independent scene. Produced by Jay Emmons of The Glorious Sons, their breakout single “Matador” cracked the Top 25 on the Canadian Active Rock charts, and the band earned HTZ FM’s Rock Search title in 2024, joining a lineage that includes Finger 11, The Trews, and The Glorious Sons. Multi-year Gussapolooza alumni and the festival’s 2025 Band of the Year, the Feral Minks return to close out Saturday night and receive a gold vinyl award on stage. 

Also on the 2026 bill: Propter Hawk — the Toronto five-piece fronted by Malorie Jo Blake, whose horn-drenched rock and roll has earned features in the Toronto Star and placement on Sportsnet’s Hockey Night in Canada; Taming Sari, the bilingual Ontario-Atlantic rock outfit whose single “Crazy” hit 50,000 Spotify streams and 50,000 YouTube views within weeks of release; HARKNESS, Toronto’s psych-pop solo artist known for a commanding live presence and building a loyal following across Canada and beyond; Cabin Fever, the southwestern Ontario folk/roots trio whose single “Devil Is A Friend” was featured on Season 3 of “The Trades” on CraveTV, and whose music has landed on CBC’s Alt Country and Canadian Country playlists and drawn coverage from outlets in the UK and New Zealand. Returning to the Gussapolooza stage: The Manic Boys and Girls Club — the Toronto alt-pop/rock sibling duo whose EP was produced by Gavin Brown, the award-winning producer behind Billy Talent, Metric, and The Glorious Sons. 

The full 40+ artist lineup spans rock, country, folk, and alternative, and includes Tony Rust & the Mudhorses, The Thick, Feura, Suzi Kory, Dumb Crush, Kill/Death Radio!, Black Paint, Coco Rose, The Meringues, Joanna Bronson, The Connors Brothers, and many more. Full lineup and schedule at gussapolooza.com. 

About the Festival 

Gussapolooza is an all-ages, three-day independent music and arts festival rooted in community, creativity, and connection. Since 2022, it has created a gathering space where independent and emerging Canadian artists play to the families, music lovers, and loyal regulars who have made this weekend part of their summer. 

Programming spans three music stages — the Main Stage, Barn Stage, and Side Stage — alongside a dedicated Kids Zone, Health & Wellness Zone, Vendor Village, Creator’s Convention (an outdoor podcast and media activation space), and Artist Alley. 

New in 2026: WonderGround, an immersive art zone featuring large-scale installations. 

A Platform for Independent Canadian Music 

At a time when independent artists face shrinking venue circuits and consolidating festival rosters, Gussapolooza represents something built differently. The festival was started by a musician who wanted to create a stage worth playing — and has grown entirely on word of mouth, community investment, and a commitment to keeping the lineup independent. 

For many artists on the 2026 bill, Gussapolooza is one of their largest stages of the year — and the crowd that fills those grounds came specifically to find them. 

Festival at a Glance 

  • Dates: August 21–23, 2026
  • Location: Georgian Bay Steam Show Grounds, Cookstown, Ontario
  • Format: All-ages, three-day outdoor music & arts festival with camping
  • Stages: Main Stage, Barn Stage, Side Stage
  • New in 2026: WonderGround — immersive art zone
  • Tickets: Available at gussapolooza.com

The Carolinas’ Place in the Music Landscape (ft. Rick Thurmond)

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There is a cultural revolution taking place in the Carolinas, and Rick Thurmond is one of the people shaping the movement.

Rick spearheads Confluence Carolinas, a boutique music industry conference in Charlotte, North Carolina that brings artists and industry minds into the same room — and onto a level playing field — every October. The four-day event takes place this year from October 7-10, and gives the musical world an opportunity to connect, all while exploring an arts and cultural destination on the rise.

Pre-sale passes are available now: ⁠https://confluencecarolinas.com/

Opening theme: REVEL 9 – All I’ve Become

This episode of The Quinn Spinn was recorded and produced at The Russell, Nashville, TN.

Learn more about The Quinn Spinn: ⁠https://umcworldwide.com/thequinnspinn⁠

Is Your Music Ready for PR? (ft. Dr. Brandi Sims)

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Today on The Quinn Spinn, we feature a long overdue conversation with a longtime friend and colleague!

Dr. Brandi Sims is the founder of Brandinc PR, a boutique public relations agency based in Austin, TX. Brandi’s extensive career in public relations — and specifically, the entertainment sector — has empowered her to help clients develop their stories and gain widespread recognition throughout the creative universe.

Brandi joins us today to discuss her journey, shares best public relations practices for any independent creative, and offers a special resource for independent artists looking to make a sustainable splash in the ecosystem.

This episode of The Quinn Spinn was recorded and produced at The Russell, Nashville, TN.

Opening theme: REVEL 9 – All I’ve Become

Learn more about Brandinc PR
Learn more about The Quinn Spinn

TONIGHT: Barz in the Boro at Cedar Glade Brews

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Tonight (May 2), one of the Nashville area’s premier independent hip hop and R&B showcases returns for its first Saturday residency.

Join Nashville hip hop veterans E.T. and Raw Proof as they present Barz in the Boro at Cedar Glade Brews (906 Ridgely Rd., Murfreesboro). The monthly showcase and cypher “is built to give you that authentic hip hop vibe,” giving independent artists an opportunity to perform, connect, and find community in true hip hop culture.

This month’s lineup features music from DJ Know Love, a special vinyl pop-up by Phonoforever, and performances from featured guests, including:

Learn more about Barz in the Boro: Website | IG

PR for Indie Artists: An UnderDog Exclusive

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How do you build credibility without burning bridges? How can your creative brand become more visible to the right audience?

Our friends at Brandinc PR — the Austin, TX-based firm that helped put us on the map a few years back — have come to us with the answers to those questions and more, as you navigate the world of public relations and brand awareness.

They’ve made their webinar, PR for Indie Artists: How to Build Visibility Without Burning Bridges, available to our UnderDogs members for a DEEP discount. When you become an UnderDog, you will have access to this 1-hour strategy session hosted by Brandi Sims for just $147 when you use the code UMCPR at checkout — a $200 discount from its standard price of $347.

This is just one of the ways we (and our partners) are helping the UnderDogs navigate the ever-changing creative landscape.

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