Category Archives: The Quinn Spinn

The Quinn Spinn: Gussapolooza 2026, Day 3

Our pop-up tent got destroyed. The rain made everything MOIST. And yet, we persisted, delivering a series of interviews from the third and final day of Gussapolooza 2026.

We spent this episode venturing out to other people’s booths, chatting with some of the visual artists in residence about their creative processes and inspirations. We also happened to get everyone’s stances on AI use in the arts… and we found some varying perspectives among the group.

Thank you to everyone at Gussapolooza — especially Gary from Barrie, Bad Club Media, and At the Scene Photography — for getting us back up and running after the storm tried to take us out!

Opening theme: REVEL 9 – All I’ve Become

Learn more about The Quinn Spinn: https://umcworldwide.com/thequinnspinn

The Quinn Spinn: Live from Gussapolooza 2026, Day 2

The Gussapolooza 2026 party continued on Saturday, and the threat of rain couldn’t stop us from getting some insightful convos in.

We chatted with multimedia wizard and longtime Gussapolooza volunteer Dominic Liberka, visual artist and women’s empowerment activist Angela Francis, and New York-based multi-genre trio Already Late.

Opening theme: REVEL 9 – All I’ve Become

Learn more about The Quinn Spinn

This Weekend, We Return to Gussapolooza!

Some of the best memories and musical discoveries of the past couple summers have been made in the middle of a field in Ontario, about 75 minutes north of Toronto.

The field? The Georgian Bay Steam Show Grounds in Cookstown, which will once again play host to Gussapolooza Music Festival this weekend (Aug. 21-23). Some of the best talent from the region (and throughout North America) will descend on this quaint Canadian town for a weekend of new music discovery and community.

Events like Gussapolooza — which boasts an all-independent lineup once again — are a beautiful reminder of why we got into this business in the first place. There is something so pure about a grassroots music festival, where volunteers from the community dedicate their time and talents to see it all the way to fruition — and create something a bit more magical, every single year. Driving these efforts is a belief in community, in artistry, and the notion that independent artists deserve a big stage and a world-class platform on which to showcase their talents.

That’s why we make the trip every year. And, once again, we’ll be capturing the action through Buckshot’s lens, as well as through a series of interviews from throughout the weekend which will be broadcast on The Quinn Spinn’s return episodes this fall.

If you don’t want to wait to see what we capture, you’re in luck: you can still get your single-day, weekend, or full festival passes here.

And, as an additional treat, we took the time to edit 100+ new photos from last year’s festival to get you ready for your trip to Cookstown. See you there!

Founder’s Notes: Tour Updates, Improved Access to Resources, and the Plan for the Rest of 2026

This week, the Underground Revolution Tour resumes with a trip back home.

First on the agenda: Musikfest, where I’ll be presenting ‘Building Your Authentic Artist Brand’ at the Musikfest Music Industry Conference inside the Musikfest Cafe at SteelStacks on Monday, August 3 beginning at 1 p.m.

In addition to that, I’ll be doing my annual duty overseeing Event Staff operations on the North Side of the festival. I’ll also be checking in to offer my daily Picks of the Platzes alongside Phillip Reese from Your Next Favorite Band, and we’ll have our good friend Ronnie Stoeckel running around taking photos of the ‘Fest, with Rockin’ Ronnie’s Mega Musikfest Recap coming to The Blog the following week.

After that (and some hard-earned beach time immediately after Musikfest), we’ll pop up to Cookstown, Ontario for our third consecutive year attending Gussapolooza Music Festival. We have some special things planned for the occasion – we’ll be interviewing artists and attendees, and capturing content all weekend long. (Not to mention, there are some photos from last year’s festival that still need to make their way online…)

After THAT, we have a massive fall planned for you in Nashville!

Among the things that you can expect this fall:

  • Our first-ever Content Day, sponsored by the UMC Creator Lab.
  • Revamped, simplified UnderDogs membership tiers, aimed to add value to our community while lowering the barrier to entry.
  • More music reviews, a new and improved UMC20 playlist, and the return of our Official Podcast, The Quinn Spinn.
  • The continued growth and evolution of the UMC Creator Lab.
  • Live performance and networking opportunities across Nashville.

We’ll also be taking a look at our educational offerings through UMC Academy, and developing ways to improve access to UnderDogs and the community at large.

And, speaking of education, we’re making our plans to return to a couple of our favorite conferences in the fall – Confluence Carolinas (Oct. 7-10 in Charlotte, NC) and NOLA MusiCon (Oct. 28-30 in New Orleans, LA). We hope you’ll join us!

One more thing: following our Creator Lab crowdfunding campaign, many folks who pledged made their contributions directly to support the project. If you are one of them, you can expect your perks to be fulfilled and shipped to you during the first half of September.

So far, 2026 has been a year of new ways forward and exciting possibilities. We’re proud of what we’ve built together, and we’re excited to keep going!

-Gerard

Trusting Your Creative Vision (ft. Jesse Lynn Madera)

Jesse Lynn Madera is making some of the most authentic music of her career. The LA-based songwriter’s latest single, “Woke Up In LA,” is a tender slice of Americana which serves as “a testament to resilience and the persistence of love, even through ‘the dog days.’

We get to know Jesse Lynn on this episode of The Quinn Spinn, where she discusses the many stops along the road that have led her to uncover and share her truth, as only she can.

This episode of The Quinn Spinn was recorded and produced at The Russell, Nashville, TN.

Opening theme: REVEL 9 – All I’ve Become

Learn more about Jesse Lynn: https://www.jesselynnmadera.com/
Learn more about The Quinn Spinn: https://umcworldwide.com/thequinnspinn

IT’S TIME: Support the UMC Creator Lab!

We started in Mom’s Basement — just a laptop, a USB mic, and an idea.

Back in 2013, Underground Music Collective was born in a basement in New Jersey with a simple intention: highlighting the journeys of inspiring artists and creatives from around the world. What started as a podcast called The Quinn Spinn grew into something none of us saw coming.

Since then, we’ve connected with over 700,000 artists across 5 continents, collaborated at major industry events in 12 (now 13 as of May!) cities across North America and Europe, and had the privilege of speaking at SXSW, Departure Conference, NOLA MusiCon, Confluence Carolinas, and more.

Through UMC Academy, we deliver workshops, seminars, and one-on-one consultations covering artist development, branding, content creation, sync licensing, production, and tour routing.

We amplify those same creators through artist interviews, music reviews, and feature content that put independent artists front and center.

We’ve also partnered with organizations like NOLA MusiCon, Gussapolooza, and Creative Pulse (and many more) to expand educational and performance opportunities for working creatives.

For as long as there has been a music industry, creators haven’t had a proper seat at the table. We’re building our own.

Now we’re taking our biggest chance yet. We’ve partnered with City Limit Studios to bring the UMC Creator Lab to life in Nashville, Tennessee – a dedicated space where producers, artists, songwriters, and content creators can record, write, shoot, and collaborate. Need to lay down a track? Run a songwriting session? Shoot content or record a podcast? We’ve got you – at the most accessible rates in Nashville.

We have 60 days to raise $10,000. This is an all-or-nothing campaign, which means we only receive funding if we hit our goal. Every contribution goes toward renovating the Creator Lab and acquiring recording equipment (sound treatment, music production software, podcast gear), a content creation wall, team travel, and operating costs — hello, rent.

As a thank you for your support, we’ve put together rewards ranging from exclusive UMC Creator Lab merch to karaoke night with Gerard, VIP event backstage access, and even a shot at winning more prizes.* Check out the rewards below and be a part of our movement!

Throughout the 60 days, we’ll also be rolling out special activation events and milestone celebrations — including where contributors can win even more prizes along the way. Be sure to follow @umcworldwide and stay subscribed to our newsletter so you don’t miss a thing.

As the world becomes more automated and AI touches every corner of the music industry, creators are craving something real. Real collaboration. Real opportunity. Real community. UMC is here to build that space.

Back in the Mom’s Basement days, there was a sign hanging in the kitchen that read:“May you always have the courage to take a chance.”

Thirteen years later, we’re still taking chances. Follow along at @umcworldwide and join us – let’s build a space where Creators Have the Power. Thank you for watching this video and for your contribution!

— Gerard Longo, Founder & CEO, Underground Music Collective

The Carolinas’ Place in the Music Landscape (ft. Rick Thurmond)

There is a cultural revolution taking place in the Carolinas, and Rick Thurmond is one of the people shaping the movement.

Rick spearheads Confluence Carolinas, a boutique music industry conference in Charlotte, North Carolina that brings artists and industry minds into the same room — and onto a level playing field — every October. The four-day event takes place this year from October 7-10, and gives the musical world an opportunity to connect, all while exploring an arts and cultural destination on the rise.

Pre-sale passes are available now: ⁠https://confluencecarolinas.com/

Opening theme: REVEL 9 – All I’ve Become

This episode of The Quinn Spinn was recorded and produced at The Russell, Nashville, TN.

Learn more about The Quinn Spinn: ⁠https://umcworldwide.com/thequinnspinn⁠

Is Your Music Ready for PR? (ft. Dr. Brandi Sims)

Today on The Quinn Spinn, we feature a long overdue conversation with a longtime friend and colleague!

Dr. Brandi Sims is the founder of Brandinc PR, a boutique public relations agency based in Austin, TX. Brandi’s extensive career in public relations — and specifically, the entertainment sector — has empowered her to help clients develop their stories and gain widespread recognition throughout the creative universe.

Brandi joins us today to discuss her journey, shares best public relations practices for any independent creative, and offers a special resource for independent artists looking to make a sustainable splash in the ecosystem.

This episode of The Quinn Spinn was recorded and produced at The Russell, Nashville, TN.

Opening theme: REVEL 9 – All I’ve Become

Learn more about Brandinc PR
Learn more about The Quinn Spinn

Fitting Music Into Real Life (ft. Danny Spiro)

As we progress into our music careers — as hobbies become careers, and our responsibilities outside of the industry increase in volume and importance — we stop asking the same questions.Instead of putting our whole life on hold for music, we begin to ask: how do I make this career fit into my life?

This timely conversation with the returning Danny Spiro dives deep into that question, as we uncover the ways we’ve found to move forward as life, the industry, and our own endeavors have evolved.

This episode of The Quinn Spinn was recorded at The Russell, Nashville, TN.

Learn more about Danny: ⁠https://www.dannyspiro.com/⁠
Learn more about The Quinn Spinn: ⁠https://umcworldwide.com/thequinnspinn⁠

Keep Stripping (ft. ARREIS)

Listen up, everyone. The music industry is a mess. The robots are trying to take over. There is snake oil for sale, and some artists have bought in. And yet, there is prevailing hope that this thing is turning back toward community and collaboration, in spite of the best efforts from some of the powers that be.

That’s why your music industry aunt and uncle — weatherers of many-a storm — are here to set the record straight. ARREIS joins The Quinn Spinn once again as our guest on a fiery episode that is sure to help you, independent artists of Earth, navigate this strange wilderness.

This episode of The Quinn Spinn was recorded and produced at The Russell, Nashville, TN.

Opening theme: REVEL 9 – All I’ve Become

Learn more about ARREIS
Learn more about The Quinn Spinn

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