Category Archives: Entrepreneurship

ACT FAST: Musikfest Music Industry Conference Early Bird Rates Expire April 1

As we excitedly announced months ago, we’re returning to our original home of Bethlehem, PA this August for the Musikfest Music Industry Conference, a three-day meeting of the industry minds set to occur in the middle of the nation’s largest free, non-gated music festival.

If you want to get in on the action for the lowest rate possible, you’d better hurry: Early Bird badge rates expire this Wednesday, April 1.

The Musikfest Music Industry Conference (MIC for short) will take place from August 2-4 inside of the ArtsQuest Center at SteelStacks brings together artists, educators, producers, industry professionals, and students for three days of conversations, workshops, mentoring, and performances focused on the real world of music today. (Also, rumor has it that someone you may know is a featured presenter once again this year…)

View conference badge options and get yours here. While you’re in town, don’t forget to enjoy the entire Musikfest experience, taking place throughout Bethlehem from July 31-August 9 (with the popular Preview Night taking place on the South Side on Thursday, July 30).

SAVE THE DATE: NOLA MusiCon Returns to New Orleans Oct. 28-30

For the past two years, we’ve concluded October — and the year’s tour schedule — by taking a trip to New Orleans for NOLA MusiCon, a platform for artists and industry professionals to connect, learn, and inspire during three days of informative panels, inspiring interviews, and unparalleled networking.

This October 28-30, we’ll make it three in a row. NOLA MusiCon is BACK for 2026!

We hope you’ll join us once again in The Big Easy, and we’re excited to be a part of this incredible community once again. Details on conference and live music programming are sure to come in the weeks and months ahead. In the meantime, keep an eye out, because early bird badges will soon be made available for just $99 until July 1.

Want an inside look at our experience at NOLA MusiCon 2025? Relive the magic with our official vlogumentary, produced by our friends and fellow UnderDogs at NuRenaissance.

You Asked, We Listened: Music Business Accelerator Virtual Applicants are Now Welcome!

A number of folks asked if we would be offering The A&R Foundation’s Music Business Accelerator program virtually, for those who are unable to attend weekly on Saturdays in Nashville this spring.

So, we got together… and we decided to open this thing up. Now, virtual attendees — UnderDog or not — are eligible to join us for this 12-week program!

The Music Business Accelerator is a 12-week program tailored for performing musicians and creative arts businesses within the music ecosystem who are looking to strengthen business acumen and build sustainable, long-term creative ventures.

The program is divided into two core tracks:

  • Entrepreneurial Fundamentals: Covering the foundations of starting, structuring, and operating a creative business.
  • Music Business Essentials: Diving into industry specific topics, real world application, and developing a healthier, more intentional relationship with money.

Throughout the program, you will gain practical tools, frameworks, and guidance you can immediately apply to your careers, whether you are just getting started or looking to level up an existing project.

With this news comes another update: we’re extending our application deadline one final time to Tuesday, March 24! This is an opportunity to receive FREE access to the information you need to structure your creative business – no matter where your journey takes you this spring!

Going Further Together (ft. Austin Breckenridge)

Austin Breckenridge is the Executive Director of The A&R Foundation, a 501(c)(3) Texas nonprofit entity dedicated to transforming creative passions into sustainable businesses, by providing independent musicians and creative arts businesses with tools, resources, and education on entrepreneurship.

The A&R Foundation offers the Music Business Accelerator cohort, a 12-week program which teaches musicians and creative entrepreneurs the fundamentals of building their businesses. Austin joins us on The Quinn Spinn to discuss the program, which is coming to Nashville for the first time this spring, alongside details on how to apply.

This episode of The Quinn Spinn was recorded at The Russell: https://russellnashville.com

Opening theme: REVEL 9 – All I’ve Become

Join our mailing list or become an UnderDog to apply!

Learn more about the Music Business Accelerator
Learn more about The Quinn Spinn

Leaders Go First.

Leaders go first.

In any sense, leadership begins with an example. The best leaders are those who are willing to make the first effort. They’re often the first to arrive, and the last to leave. When they communicate expectations, they are willing and able to follow up with a demonstration. True leaders will never ask someone to do something they wouldn’t. Leaders understand the operation and can step in whenever needed… but they know when and what to delegate, and empower those around them to seize opportunities.

True leaders are not threatened by your growth. Instead, they encourage it, because they know that the success of any community rests on their ability to develop prominent, capable, impactful leaders.

Leaders don’t gatekeep; they open doors to new possibilities.

Leaders don’t dictate; they communicate.

Leaders don’t micromanage; they guide.

Leaders listen and encourage healthy discussion, and remain calm and measured when delivering feedback. Leaders hold others *and* themselves accountable to the same standards. In times of conflict, leaders work toward solutions that make all involved parties better.

Leaders build and participate in a community in order to understand its needs, and to determine how they are best equipped to serve those needs. Leaders are not interested in power, but in doing their part as tone-setters to produce impact at the collective and individual levels. To accomplish this, leaders must have good judgment as to when and how to get involved – and sometimes, that means stepping back from the spotlight to let others shine. Leaders don’t need credit for your accomplishments. Seeing you achieve is credit enough, as it signals your emergence from the stable, nurturing environment they have helped produce.

Leadership is not a trait or a title bestowed upon us from somebody else. It’s an intrinsic understanding of the challenges facing our communities, and our ability to produce solutions.

Regardless of title, experience level, or one’s station in life, there is a leader inside each of us.

We find that leader by first getting in touch with our own values, utilizing our experiences and the perspectives gained to inform our idea of a better world. We adopt the consistent actions that align with those values, and make it our mission to address anything standing in the way. From there, our vision takes shape. What does that better world look like? Sound like? Feel like? What impact is brought about by the change we create, and who benefits?

How is that impact bigger than any one individual’s success?

Once we’ve answered that question, it becomes much easier to attract and build alongside our fellow builders. We offer each other support, accountability, and guidance. We approach each other with humility and respect for the unique perspectives, traits, and abilities that each individual possesses. All the while, each individual’s sword is sharpened by the growing sense of community. As we continue leading ourselves to do our part, the example we set inspires those around us to develop the leader within.

Leaders produce more leaders, and leaders grow together.

P.S.: We’re growing our own international community of leaders – artists and creatives alike – as we re-define the music industry. If this piece resonated with you, consider becoming an UnderDog!

A ‘Human-First’ Approach to AI (ft. Joel Kaiser)

Over the course of his career, Joel Kaiser has worn a number of creative hats: songwriter, performer, graphic designer, brand expert, festival organizer, and more. Now, he steps into the music tech space as the co-founder of First Rule, a ‘human-first’ company that employs AI to give artists control over how their Musical Essence is used throughout the ecosystem.

Joel joins us for an in-depth conversation on the state of art, creativity, and technology, while previewing the first annual Music City Make-a-Thon, taking place in Nashville from March 23-28.

Learn more about the Music City Make-a-Thon: https://www.firstrule.ai/musicCityMakeAThon

Opening theme: REVEL 9 – All I’ve Become

This episode of The Quinn Spinn was recorded and produced at The Russell, a historic East Nashville church converted into a boutique hotel: https://russellnashville.com

Learn more about the show: https://umcworldwide.com/thequinnspinn

A Message from A&R Foundation Executive Director Austin Breckenridge

We met Austin Breckenridge of The A&R Foundation last year during SXSW. We loved their mission, and we knew we had to work together.

Just about a year later, we’re bringing their Music Business Accelerator program to Nashville for the first time — and it’s an exclusive offering for the UnderDogs!

Ready to apply? Join now!

Learning to Trust the Process

Pictured: The Toronto skyline from the top floor of Hotel X — one of the many places we traveled throughout 2025 as a result of trusting the process.

True depth and meaning cannot be manufactured. It must be developed in the process.

The process of creating. The process of being. The process of experiencing life with no attachment to outcomes. When we try to force the meaning, or control the result of each moment and interaction, we lose something very important: the opportunity for a beautiful, unique story to weave itself out of the ether and into the fabric of our existence. 

Think about moments when things have gone well. Did you take those moments in stride, as positive feedback that the journey you’re on is the right one? That the process you’ve put into place is working? Or, did you see those moments as the ultimate triumph; the finish line you’ve been waiting to cross, only to find that life still goes on, with or without us.

Even in moments when our dreams come true, the sun still rises the next day. Don’t get caught dreaming too long, or you’ll miss what’s next.

The same goes for our unfavorable outcomes. Do you dwell on them? Do you resent people, places, or situations for not giving you what you want? Were you so attached to the outcome that you forgot to savor the experience or learn the lesson? Or, did you take *those* moments in stride as evidence that it might be time to try something different?

Did you regret trying those different things, or did they lead to cherished memories, aligned and supportive new relationships, and amazing experiences — all of which you’d never have had, had you gotten what you wanted in the first place?

No matter the outcome, there is beauty we can only see once we’ve learned to trust the process.

The process is where life itself happens.

Unveiling UMC Academy 2.0: Meet the Faculty!

More instructors. More subjects. More opportunities to learn, grow, and connect with the music industry.

We’ve had the opportunity to travel all over the world, learning from independent artists and industry professionals alike. A common thread in these conversations? While there are countless people with talent across the musical landscape, talent is only part of the equation.

The modern creative landscape makes being an independent artist so much more complex than write-record-release-perform-succeed-repeat. Embarking upon a career in the music industry requires us to challenge ourselves in new and evolving ways. We must learn how to communicate our messages, foster genuine relationships, and create opportunities. Building a career as an independent creative means keeping an open mind to possibility, a willingness to learn new skills, and the ability work in community with others moving in a similar fashion.

We’ve built that community — and it’s full of professionals who are ready to equip you with everything you need, as you scale the mountain toward your creative destiny!

Introducing UMC Academy 2.0

Our revamped UMC Academy gives you the power to build your own curriculum, based on your needs at this point of your creative journey. Our Faculty is skilled, well-versed, and successful in a variety of disciplines across the entertainment landscape — and they’re here to pay their knowledge forward!

Each UMC Academy Faculty member gives you the option to join them on a free discovery call, giving you the opportunity to share what you’re working on, while helping them understand how they can best serve you. From there, you and your Faculty member work together to decide your best path forward, developing a roadmap for greater success and visibility in the greater creative landscape.

Click the image below to meet our new UMC Academy Faculty!

Apply to These 2026 Festivals & Conferences

After last week’s epic trip to New Orleans for NOLA MusiCon — and a year that saw UMC everywhere, from Austin to London — we’re already dreaming of more travels in 2026.

Fortunately, new adventures are always on the horizon, for both artist and educator alike. In fact, some of our favorite haunts from the past couple years have open submission processes ongoing right now. So, if you’ve been bitten by the travel bug — and want to scratch the itch by doing your thing in new markets — we’ve compiled information on a few of our favorites right here.

SXSW London

Dates: June 1-6, 2026
Location: London, UK
Deadlines: November 24 (Performer), December 7 (Speaker)
Notes: The European edition of SXSW — now in its second year — has an open application process for those looking to make their mark overseas in 2026. Both emerging and established artists, as well as organizers of forward-thinking lineups, are encouraged to submit for performance consideration. That deadline is coming up quick, but you still have time. If you’re a speaker, you have a couple extra weeks to get your proposal together!
Link to apply: SXSW London 2026 | Public Submissions Now Open

Musikfest

Dates: July 31-Aug. 9 (Festival); Aug. 2-4 (Conference)
Location: Bethlehem, PA
Deadlines: November 15, 2025 (Conference), February 28, 2026 (Festival)
Notes: Musikfest itself is entering its 43rd year in 2026, and is the nation’s largest free, non-gated music festival, bringing nearly 1.5 million people to downtown Bethlehem in 2025. The Musikfest Industry Conference — now in its second year — aims to put world-class ideas and music industry knowledge (like yours) in front of the artists who comprise this growing, talent-rich regional arts hub (and UMC’s original hometown).
Links to apply: Festival | Conference

Gussapolooza

Dates: Aug. 21-23
Location: Cookstown, ON, Canada
Deadline: January 31, 2026
Notes: Our favorite weekend getaway is on for next August! This all-independent, three-day festival — nestled just an hour or so north of Toronto — brings some of the most notable rising acts from across North America together in the name of music, art, and community. Gussapolooza also invites vendors and artisans across the creative landscape to get involved. In that spirit, we’ll include the vendor application below, as well.
Links to apply: Festival | Vendor

Which events should we know about? Did we miss any? Let us know, and we’ll add them to the list!

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