Category Archives: UMC Member

LISTEN: E.T. Preaches Family Values on ‘Never Wanna Give You Away”

Few things in life will give us a truer sense of “it’s bigger than me” than parenthood. The perspective shift — often from staunch, dedicated individuality, to carrying the responsibility of providing for and nurturing the next generation — aligns us with our purpose, and helps us cut through the noise to realize what truly matters.

E.T. delivers that perspective on “Never Wanna Give You Away” — and he recruited longtime collaborator Iyce and fellow Nashville emcee Aye West to join him on the mission.

Produced by Konscience Beatz, “Never Wanna Give You Away” is a soothing offering of Southern hip hop and soul. Both E.T. and Aye West speak on their experiences navigating fatherhood, making clear their intentions to show up as a secure presence in their children’s lives, no matter the weather.

In between verses, Iyce adds a gorgeous refrain that complements the overall message — and even manages to sneak a clever tribute to one of Otis Redding’s most legendary moments into the bridge. (See… now you’ll have to listen for that one!)

Why don’t you get to it, then? Vibe out to “Never Wanna Give You Away” riiiiight here…

PR for Indie Artists: An UnderDog Exclusive

How do you build credibility without burning bridges? How can your creative brand become more visible to the right audience?

Our friends at Brandinc PR — the Austin, TX-based firm that helped put us on the map a few years back — have come to us with the answers to those questions and more, as you navigate the world of public relations and brand awareness.

They’ve made their webinar, PR for Indie Artists: How to Build Visibility Without Burning Bridges, available to our UnderDogs members for a DEEP discount. When you become an UnderDog, you will have access to this 1-hour strategy session hosted by Brandi Sims for just $147 when you use the code UMCPR at checkouta $200 discount from its standard price of $347.

This is just one of the ways we (and our partners) are helping the UnderDogs navigate the ever-changing creative landscape.

Leaders Go First.

Leaders go first.

In any sense, leadership begins with an example. The best leaders are those who are willing to make the first effort. They’re often the first to arrive, and the last to leave. When they communicate expectations, they are willing and able to follow up with a demonstration. True leaders will never ask someone to do something they wouldn’t. Leaders understand the operation and can step in whenever needed… but they know when and what to delegate, and empower those around them to seize opportunities.

True leaders are not threatened by your growth. Instead, they encourage it, because they know that the success of any community rests on their ability to develop prominent, capable, impactful leaders.

Leaders don’t gatekeep; they open doors to new possibilities.

Leaders don’t dictate; they communicate.

Leaders don’t micromanage; they guide.

Leaders listen and encourage healthy discussion, and remain calm and measured when delivering feedback. Leaders hold others *and* themselves accountable to the same standards. In times of conflict, leaders work toward solutions that make all involved parties better.

Leaders build and participate in a community in order to understand its needs, and to determine how they are best equipped to serve those needs. Leaders are not interested in power, but in doing their part as tone-setters to produce impact at the collective and individual levels. To accomplish this, leaders must have good judgment as to when and how to get involved – and sometimes, that means stepping back from the spotlight to let others shine. Leaders don’t need credit for your accomplishments. Seeing you achieve is credit enough, as it signals your emergence from the stable, nurturing environment they have helped produce.

Leadership is not a trait or a title bestowed upon us from somebody else. It’s an intrinsic understanding of the challenges facing our communities, and our ability to produce solutions.

Regardless of title, experience level, or one’s station in life, there is a leader inside each of us.

We find that leader by first getting in touch with our own values, utilizing our experiences and the perspectives gained to inform our idea of a better world. We adopt the consistent actions that align with those values, and make it our mission to address anything standing in the way. From there, our vision takes shape. What does that better world look like? Sound like? Feel like? What impact is brought about by the change we create, and who benefits?

How is that impact bigger than any one individual’s success?

Once we’ve answered that question, it becomes much easier to attract and build alongside our fellow builders. We offer each other support, accountability, and guidance. We approach each other with humility and respect for the unique perspectives, traits, and abilities that each individual possesses. All the while, each individual’s sword is sharpened by the growing sense of community. As we continue leading ourselves to do our part, the example we set inspires those around us to develop the leader within.

Leaders produce more leaders, and leaders grow together.

P.S.: We’re growing our own international community of leaders – artists and creatives alike – as we re-define the music industry. If this piece resonated with you, consider becoming an UnderDog!

NASHVILLE: FREE Music Business Accelerator Applications Now Open

For independent creatives, producing art is just one piece of the puzzle. To build a fully functioning creative ecosystem — and turn it into a viable career — there comes a time when we must all get down to business.

That means leaning into a world that may be entirely new, and learning a whole bunch of things that you don’t yet know. Once it becomes business, things get serious. The pitfalls in this strange wilderness seem to multiply. The question of “what if I fail?” becomes more prevalent.

Scary, isn’t it?

It doesn’t have to be. In fact, we’re teaming up with The A&R Foundation based out of Austin, TX to make it feel like a breeze. We’re excited to offer their Music Business Accelerator cohort for the first time ever in Nashville — and it’s free to all current UnderDogs members!

Music Business Accelerator is a 12-week program tailored for performing musicians and creative arts businesses within the music ecosystem who are looking to strengthen business acumen and build sustainable, long-term creative ventures.

The program is divided into two core tracks:

  • Entrepreneurial Fundamentals: Covering the foundations of starting, structuring, and operating a creative business.
  • Music Business Essentials: Diving into industry specific topics, real world application, and developing a healthier, more intentional relationship with money.

Throughout the program, you will gain practical tools, frameworks, and guidance you can immediately apply to your careers, whether you are just getting started or looking to level up an existing project.

The Music Business Accelerator is offered for FREE. The only two requirements to apply are that 1) you live in the greater Nashville area (because sessions take place in-person) and 2) you are a current UnderDogs member. You can learn more about how to join here.

Once you become an UnderDog, you can apply to be considered any time between now and Friday, March 6 at 11:59 p.m. CT. Selected applicants will be notified no later than March 11, 2026, and the program is scheduled to begin on April 4, 2026 for orientation and end on June 27, 2026. A tentative graduation celebration is scheduled for July 18, 2026.

About The A&R Foundation
The A&R Foundation is a 501(c)(3) Texas nonprofit entity dedicated to transforming creative passions into sustainable businesses, by providing independent musicians and creative arts businesses with tools, resources, and education on entrepreneurship.

Artists Have Had Enough.

Artists have had enough.

Artists are ready for change. Artists are ready for action.

Artists are tired of having their voices suppressed by an algorithm. By a gatekeeper. By a tech company and its “robots.”

Artists want what they’ve always wanted: to create, connect, and inspire. To impact change, and leave the world a better place than the one they found.

Artists don’t want to “optimize the creative process.” They embody the creative process.

And somehow, in this hyper-automated, “profits before people” type of world… that became a bad thing?

Artists deserve a seat at the table, and we’re giving them one.

We’re booking them shows. We’re bringing them to industry events across state and country borders. We’re celebrating their milestones. In the process, we’re connecting with artists and industry changemakers from all over the world because we believe that, if enough of us can get on the same page, we can change the game for the better.

We can create an ecosystem built on sound moral and business principles; one which allows space for art so rich and diverse in scope that it becomes the new standard.

We’re here to create a new music industry: one where Creators Have the Power.

There is no art without artists. There is no music industry without musicians.

It’s time to give them their rightful seat at the table.

UnderDog Releases: Abundance, Keen Observations, and Whispers

As the world has been turning, we’ve been celebrating this incredible year, and getting ready for what’s next, the UnderDogs have been hard at work churning out new material here in Q4.

Let’s check out what some of the members of our community have been up to lately…

Artist: Amelia Ray
Video: Pretending to Read
Released: December 4, 2025
What you should know: The visual companion to Amelia’s July single, ‘Pretending to Read’ was filmed and recorded at San Francisco’s Women’s Audio Mission. Ever-attentive to detail — this song recalls all of her observations from behind a book during a train ride — Amelia has us attempting to decode the symbolism behind the stack of books In addition, her expressive performance behind the microphone has us hanging on every lyric — making us believers that, aside from what’s taking place in front of her eyes, our protagonist has a lot to process.

Artist: Kelsey Muse
Song: Whispers
Released: November 14, 2025
What you should know: As promoted on The Quinn Spinn (and released as a direct purchase-only single last month prior to hitting streaming platforms), “Whispers” is about letting the people keep talking as you carry about your business. Society might make a lot of noise, but moving with purpose holds the key to drowning it out.

Artist: Yonna Jones
Song: ABUNDANCE
Released: October 17, 2025
What you should know: As ‘SUNRISE’ greeted us with the promise of a new day earlier this year, ‘ABUNDANCE’ represents high noon in the realm of new opportunities. Jones’ delivery is lightning-quick on the track, and her confidence shines as she makes it clear that her success is not just possible; it’s inevitable.

A Week in NOLA: The Official Vlogumentary (Produced by NuRenaissance)

If you’ve been following our journey around here, you’re probably well aware that we took the UnderDogs on down to New Orleans to participate in this year’s NOLA MusiCon. We had a wonderful time connecting with the creatives in this vibrant community, and we look forward to spending a lot more time together in the months and years ahead.

We were also fortunate to have Nicolas Soul with us. In addition to being an UnderDog and NEXT2RISE artist, Nicolas documented the entire trip through his media company, NuRenaissance. He caught all of the action — from time spent at the conference, to the diverse talent on display during its showcases, to after-hours hangs from the studio to Bourbon St.

It’s an incredibly fun watch — one which illustrates what it means to be an UnderDog by providing a genuine view into the joy of the experience. Sit back and enjoy!

Thanks to NOLA MusiCon for having us, DAWn Audio for being our NOLA-based family, and our sponsors at Guidance Whiskey and Ether Nashville for their support.

Barz in the Boro Returns to Middle Tennessee Dec. 6

Barz in the Boro — a monthly hip hop showcase just down the road from us in Murfreesboro, Tennessee — will close out the year with a stacked lineup on Saturday, December 6 from 8-11 p.m.

The showcase — which occurs on the first Saturday of every month at Cedar Glade Brews (906 Ridgely Rd., Murfreesboro) — is hosted by E.T. and Raw Proof, with support from DJ Know Love on the 1s and 2s. Barz in the Boro is a platform for local and touring hip hop artists alike. Each month’s showcase features a uniquely curated lineup, along with an open mic portion, which provide aspiring performers with a chance to impress for a future opportunity.

The showcase’s official website offers this description:

Barz in the Boro is a monthly hip hop showcase and cypher where raw talent, sharp lyricism, and real culture take center stage. From local spitters to nationally touring acts, this is the spot where the underground and the spotlight meet. This event is designed to shine a light on performers, build connections within the culture, and bring something fresh and exciting to the Murfreesboro / Nashville music scene.

Presented and hosted by E.T. & Raw Proof and powered by the skills of DJ Know Love, every show is built to give you that authentic hip hop vibe, no gimmicks, just beats, barz, and energy.  This ain’t just another show, it’s for the artists, for the fans, and for the culture. Pull up, bring your skillz, and be part of the movement.​

The December 6 event will feature performances from UnderDogs Yonna Jones and Jazzy the Uncontrolled Goddess, alongside My Friend Wiley and New Orleans’ own Alfred Banks. Those interested in learning more or being considered for a future showcase are encouraged to reach out via Instagram.

Have You Heard the ‘Whispers?’ Kelsey Muse Releases New Single

When we last checked in with our fellow UnderDog and UMC NEXT2RISE artist Kelsey Muse, she was putting the finishing touches on “Whispers,” her new single produced by MidDay.

The moody pop-R&B single — a celebration of one’s own individuality, even in the face of outside criticism and expectations — is officially out in the world. However, you won’t find it on streaming platforms just yet.

Kelsey has the single available for purchase at her official website in two bundles. The first bundle includes two versions of “Whispers” — the full version, and the radio edit — and a Kelsey Muse “Strike the Heart” t-shirt. The second bundle includes both versions of the song, as well as her previous single, “Sunglasses.”

Or, if you want a free download, you can help Kelsey spread the word by logging into Instagram, giving Kelsey a follow, and then liking this post and sharing it to your story. If you go that route, make sure you tag Kelsey in your story to claim your free download!

Standing Tall Above the ‘Whispers’ (ft. Kelsey Muse)

Kelsey Muse grew up in the music industry. Along the way, she’s had the opportunity to uncover her true artistic voice. On this episode of The Quinn Spinn, we dive into Kelsey’s journey, and how she maintains focus through all of the ‘Whispers’ along the way.

Opening theme: REVEL 9 – All I’ve Become

Follow Kelsey: ⁠https://instagram.com/kelseymusemusic⁠
More about The Quinn Spinn: ⁠https://umcworldwide.com/thequinnspinn

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