Before you can get to where you want to go, you must answer a very important question…
WHY?
What drives you to create? How will connecting to the world through music enrich your life, and the lives of those around you?
It’s a deep question, and we want to help you uncover the answer. That’s why we’re hosting our Building Your Authentic Artist Brand workshop on Thursday, January 9 from 6-8 p.m. at Helping Our Music Evolve (615 Main St., Suite G1, Nashville).
In this FREE interactive workshop, we’ll walk through the steps of developing your authentic artist brand. We’ll uncover what connects you to your audience, and how to build a community that will attract media, performance, and partnership opportunities.
Space is limited to the first 10 registrants! Come gain insight featured by reputable music industry conferences across North America, including SXSW, NOLA MusiCon, and more!
Imagine this scenario: You’ve spent time creating a thoughtful, engaging, and perhaps even humorous social media post about a new release. You have a graphic at the ready, and you’re ready for your fans to check out the new single, EP, or full-length that you’ve spent months perfecting.
You hit “Publish,” all while failing to realize…
You didn’t actually include a way for them to hear the tunes!
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Social media is the least expensive and most accessible way for independent artists to get their message out to the masses. However, different platforms are right for different artists. In addition, it’s hard to be everywhere at once, so consistently utilizing a select few platforms for your marketing efforts is a smart move.
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Have you ever found yourself saying, “I don’t do Twitter?” According to CD Baby, you might want to re-think that position if you’re a musician.
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Photo credit: CDBaby.com
The dream for so many local and independent musicians is to “take the leap”: that is to say, quit the day job and pursue music full-time.
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On Sunday, we published an article full of lessons learned over the years of advocating for independent musicians. One of those lessons was to make sure all of your branded materials — including graphics — are clean and professional before rolling out promotions.
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Local musicians, like all creative freelancers, are entrepreneurs, each with a brand and a business to build. No matter your creative field, Tuk Law Offices wants to help you establish your brand.
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In my world, October never, ever fails to be a ridiculously busy month.
For starters, there are two October birthdays – my girlfriend and my niece – that I wouldn’t dare miss in any given year. In each of the past three years, I’ve had at least one October wedding to attend, and I like to pick up extra hours at my part-time gig at ArtsQuest before the winter doldrums set in. Add all of that together with a full-time job, and it can make having time for anything else – like, say, effectively building a growing local music news source – quite challenging.
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