The idea of pop as a genre is a fluid one; one which combines the conventional wisdom of what’s popular at the time, but which allows its artists to push its parameters, add elements of varied influences, and create new and exciting sounds.
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There’s plenty going on in the world of DaChri right now. It seems like not long ago — because it wasn’t long ago — that we had our first listen to his modern-meets-vintage offering, “New Friend.”
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Ladies and gentlemen, it’s our “secondary birthday.” A year ago today, we went under our transformation to #GoBeyond and become Underground Music Collective.
So, what better way to celebrate than with a brand-new edition of the UMC20 playlist?
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It’s been almost a year since we came to Nashville, and one discovery we’ve been happy to make is that there is no shortage of outstanding pop in the home of country music.
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Athens, GA native Isaiah Conner is ready to let his feelings run.
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Alt-pop singer Maria Hassel is sharing her story by shedding light on what it’s like to battle an adversary inside of the mind.
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One of our recent, notable musical discoveries was Philly-based multi-instrumental, multi-genre artist Max Swan.
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We have loads of new releases on this week’s edition of UMC20.
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Following up on May’s bright summer anthem “Run Into Me,” New York City’s The Stash has continued to make it rain with another pop jam.
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There’s nothing quite like New York City in the winter time, and there’s no video from an independent artist we’ve seen like the one we’re about to show you.