By: Sacha Walton, Business Strategist, CEO of SWI Management Group.

In today’s ever-evolving music industry, artists need to be savvy marketers in addition to their creative talents. To help artists better understand how to promote themselves, I have put together a comprehensive guide on how to develop a marketing plan. In this blog post, we’ll cover how artists can leverage a marketing plan to reach more listeners and build their brand.

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