Over the past few weeks, we’ve taken the time here on the Muze blog to discuss effective ways to get your music (and your story) in front of the masses. We coached you up on the components that should go into your Electronic Press Kit (EPK). Then, we covered what to do with it next – that is, how to identify the right opportunities for your music, and best practices for using your EPK to pitch your art to tastemakers.

With all of that said, there is an important part of this whole process that deserves a deeper dive – and it’s making sure that you have your story straight.

Indeed, any independent musician – any “singer-songwriter from Anywhere, USA” – can put together an EPK and send it out to media, talent buyers, and other music industry tastemakers. However, it takes a truly unique individual to stand out and endear themselves among the pack. It takes a compelling story – dare we say, a personal brand – to connect you to your potential audience.

In this article, we’ll cover:

• The two harsh, yet simple truths that artists must accept to stand out.
• How to define your artist brand beyond the music.
• Why an artist’s beliefs and values are an important piece of the branding puzzle.
• The reason many artists hold themselves back from developing a brand.