This New Year’s Eve, we’ll be right in the heart of the action in Nashville, as the famed red music note drops to ring in 2024!

For the first time ever, Underground Music Collective is attending Jack Daniel’s New Year’s Eve Live: Nashville’s Big Bash, taking place at Nashville’s Bicentennial Capitol Mall State Park. To celebrate this momentous occasion AND the official start of 2024, we’re going on an all-out media blitz!

And so, join us here and on YouTube live for updates throughout the evening, as the hours and minutes tick down to the New Year. We will be onsite shortly before the in-person kickoff at 5:10 p.m., which will feature Music City Hip Hop 50, a 50-minute tribute to commemorate hip hop’s 50th anniversary year in 2023.

From there, stick with us throughout the broadcast, which will air live at 6:30 p.m. CT on CBS and Paramount+. This year’s lineup includes headliners like GRAMMY-nominee Thomas Rhett, 2023 CMA Entertainer of the Year Lainey Wilson, Rock and Roll Hall of Famers Lynyrd Skynyrd, and many more. The event will be hosted by Rachel Smith of Entertainment Tonight and CMA-winning recording artist Elle King.