Category Archives: Wednesday Wisdom

Tax Strategies for Independent Artists

As an independent artist, the task of running a business is not easy. The challenges of staying ahead of the competition, keeping up with industry trends, and growing your fanbase can be daunting. But with the right resources and a little bit of dedication, it is possible to make your music business successful. 

Whether you are a rising artist, or someone who has been in the game for a while, understanding taxes and business ownership is key to success. This article will help you make sense of the different tax strategies that apply to music artists, as well as strategies for structuring your business and minimizing your tax liabilities.

My name is Sacha Walton, and I help independent music artists operate as business owners to better navigate the business of the music industry with ease. It is my belief that “An Educated Artist Creates Leverage,” which is a quote from my book, Beyond The Music: A Music Artist Entrepreneurship Guide.

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Wednesday Wisdom: How to Get Booked for Gigs

We kick off our Wednesday Wisdom series with Jeannie Jones. Jeannie is an award-winning journalist, media personality, actress, producer, director and brand architect. Jeannie’s Los Angeles-based multimedia firm, Ready Set Impact, specializes in music, film, and radio production; publishing; social media marketing, branding, and casting.

Jeannie is no stranger to the live music scene, and she dropped by here today to offer some insights on how you can book more shows, more often.


Booking a gig is always an exciting moment. The anticipation of an upcoming live performance is a huge motivator to finish songs and prepare to perform. There’s nothing more exhilarating than the in-the-moment feeling of playing live music. 

Now that venues are reopened after being paralyzed by the 2020 pandemic, promoters and managers are eager to work with talent that’s prepared to perform. That’s why you need a plan to book your next (or first) gig. After all, it’s your chance to be heard by fresh ears in a live environment.

Let’s look at a handful of tactics you can employ to book a gig, get on a great bill, and get invited back. 

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Learn from Industry Experts with UMC’s New ‘Wednesday Wisdom’ Series!

Here at Underground Music Collective, we’re all about empowering our community to better navigate the music industry. We believe in sharing the perspectives of those who have been there, done it, and brought back the souvenirs of knowledge, ready to be shared with all who seek to learn.

That’s why we are thrilled to announce our new Wednesday Wisdom series. This weekly series will feature guest contributions and insights from music industry professionals, as they give you the tools you need to succeed on your creative journey.

Meet our Experts!
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