Category Archives: workshops

NASHVILLE: RSVP for Our ’60+ Lessons’ Launch Party & Free Branding Workshop

Before you can get to where you want to go, you must answer a very important question…

WHY?

What drives you to create? How will connecting to the world through music enrich your life, and the lives of those around you?

It’s a deep question, and we want to help you uncover the answer. That’s why we’re hosting our Building Your Authentic Artist Brand workshop on Thursday, February 27 from 5-8:30 p.m. at Helping Our Music Evolve (615 Main St., Suite G1, Nashville).

In this FREE interactive workshop, we’ll walk through the steps of developing your authentic artist brand. We’ll uncover what connects you to your audience, and how to build a community that will attract media, performance, and partnership opportunities.

The workshop portion of the evening runs from 6-8 p.m. Before (and after), join us for an exclusive book release party in celebration of 60+ Lessons from the Creative Journey: A Handy Guide for the Budding Entrepreneur — the debut release from UMC Founder/CEO Gerard Longo.

Space is limited! Come gain insight featured by reputable music industry conferences across North America, including SXSWNOLA MusiCon, and more!

BRANDCAMP Counselor’s Log: Clarity Takes Hold

Our inaugural class of BRANDCAMPers are fully immersed in the process. They’re digging deep within themselves to define their visions in a way that feels purposeful to them. They’re taking the many big ideas they’ve already had inside, putting them into words, and turning those words into action. They’re uncovering new ideas from our time together.

And, truth be told, so am I.

This week’s hot button question was, “what is something unique that you bring to the table?” Our conscious, creative BRANDCAMPers were all quick to identify the attributes which position them to have a distinct impact on the creative landscape. It was inspiring to see such a profound level of collective self-awareness take shape, and that inspiration gave me the opportunity to go inward.

Each one of our conversations (individual and group) is an opportunity for me to reflect on my own process in designing this program. It’s a chance to take a look at the BRANDCAMP questions and prompts, assess the responses I receive, and tweak what’s necessary to make the experience even more meaningful. The fact that we’re all sharing an open dialogue as this is occurring – as all of our creative processes are taking more refined shapes – makes this a valuable shared experience that helps each of us clarify our individual visions, and how they serve the greater good.

I can feel that clarity taking hold, and a sense of cohesion as we all take in this experience – individually and together, all at once.

SAVE THE DATE: Our Next Free Branding Workshop is Feb. 27 in Nashville

BACK BY POPULAR DEMAND!

We had such a great time (and received so much great feedback) during this week’s Building Your Authentic Artist Brand workshop that we’re running it back next month!

This FREE workshop will take place Thursday, February 27 from 6-8 p.m. at Helping Our Music Evolve (615 Main St., Suite G1, Nashville). We’ll walk through the steps of developing your authentic artist brand, uncover what connects you to your audience segments, and how to build a community and set goals to attract more meaningful opportunities. 

Space is limited to the first 10 registrants! Come gain insight featured by reputable music industry conferences across North America, including SXSWNOLA MusiCon, and more!

A BRANDCAMP Deal to Show Our Gratitude

We’re beyond appreciative for another fantastic year of learning and growing together. 2024 has been one for the ages!

So, we want to make it easier for you to start next year off right!

Through Sunday, December 1, we’re offering $100 off BRANDCAMP from UMC Academy registration. There’s no better time to get in on our six-week program designed to help you start 2025 with a clear vision for your artist brand – complete with actionable goals, 1-on-1 mentorship, and a community of driven artistpreneurs.

As a reminder, here’s what you’ll receive:

  • Our Values-Mission-Vision (VMV) Workshop, designed to help you develop your authentic, clearly-defined brand vision.
  • Weekly 1-on-1 mentorship sessions, aimed toward sparking fresh ideas and defining your goals.
  • Weekly Mastermind calls with your UMC BRANDCAMP peers.
  • Early access membership into the UMC UnderDogs community (FREE for life!).
  • A FREE signed copy of 60+ Lessons from the Creative Journey (out Feb. 25).

FREE WORKSHOP: ‘Building Your Authentic Artist Brand’ Jan. 9 in Nashville

Before you can get to where you want to go, you must answer a very important question…

WHY?

What drives you to create? How will connecting to the world through music enrich your life, and the lives of those around you?

It’s a deep question, and we want to help you uncover the answer. That’s why we’re hosting our Building Your Authentic Artist Brand workshop on Thursday, January 9 from 6-8 p.m. at Helping Our Music Evolve (615 Main St., Suite G1, Nashville).

In this FREE interactive workshop, we’ll walk through the steps of developing your authentic artist brand. We’ll uncover what connects you to your audience, and how to build a community that will attract media, performance, and partnership opportunities.

Space is limited to the first 10 registrants! Come gain insight featured by reputable music industry conferences across North America, including SXSW, NOLA MusiCon, and more!

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