Tag Archives: brand workshop

VIRTUAL WORKSHOP: Building Your Authentic Artist Brand (w/ Amplify Canada)

Posted on by

Building Your Authentic Artist Brand — as experienced during SXSW 2025 — guides musicians (and other creatives) through the steps of developing a purpose-driven, values-based creative ecosystem. Building Your Authentic Artist Brand is designed to help artists identify the unique “why” behind their work; learn best practices for attracting their true audience across three key segments (fans, collaborators, and business partners); and build a sustainable, profitable creative business on their own terms.

To attend, enroll in Amplify Canada’s Fall Cohort.

Everything You Need to Know About Tonight’s UMC Events in Nashville

Posted on by Leave a comment

October and the home stretch of 2025 are set to begin with a bang tonight, right here in Nashville.

We’ll be back at Helping Our Music Evolve (615 Main St., Suite G1, Nashville) this evening for a double dose of fun with the UnderDogs, beginning at 6 p.m. with a live taping of our Have You Met…? interview series. Join host Jazzy the Uncontrolled Goddess as she welcomes outstanding UnderDogs and special guests to share about their projects, processes, and the ways life informs the creative journey. Tonight’s lineup includes:

  • Hip hop artist, producer, and 1/2 of Da’ Healerz Foundation Mecca
  • DJ, sound engineer, producer, and songwriter Agie Gee
  • Revolutionary hip hop artist and industry educator T.R.A.N.E. Spitta

Speaking of industry education, you’ll want to stick around after Have You Met…? concludes, as we offer a special, FREE presentation of our Building Your Authentic Artist Brand workshop. This workshop — as experienced at SXSW 2025, and soon to be experienced at Confluence Carolinas and NOLA MusiCon later this month — guides musicians (and other creatives) through the steps of developing a purpose-driven, values-based creative ecosystem. Building Your Authentic Artist Brand is designed to help artists identify the unique “why” behind their work; learn best practices for attracting their true audience across three key segments (fans, collaborators, and business partners); and build a sustainable, profitable creative business on their own terms.

Want the inside track on all of these opportunities and more? Consider checking out the buttons below!

BECOME AN UNDERDOG!
ENROLL IN UMC ACADEMY

FREE WORKSHOP: Building Your Authentic Artist Brand

Posted on by

We’re gearing up for an action-packed October, with events happening all over the Southeastern U.S. — including our debut at Confluence Carolinas, and an exciting, expanded collaboration with NOLA MusiCon.

Of course, it all starts from a solid foundation at home. That’s why we’re kicking off the month by bringing our popular Building Your Authentic Artist Brand workshop back to Nashville!

Join us at Helping Our Music Evolve (615 Main St., Suite G1, Nashville) on Wednesday, October 1 from 7-9 p.m. This interactive workshop — as experienced during SXSW 2025 — guides musicians (and other creatives) through the steps of developing a purpose-driven, values-based creative ecosystem. Building Your Authentic Artist Brand is designed to help artists identify the unique “why” behind their work; learn best practices for attracting their true audience across three key segments (fans, collaborators, and business partners); and build a sustainable, profitable creative business on their own terms.

Building Your Authentic Artist Brand is free to attend, and it’s all part of the work we do to educate and connect artistpreneurs through the UMC Academy. You can learn more about what we offer here!

NASHVILLE: RSVP for Our ’60+ Lessons’ Launch Party & Free Branding Workshop

Posted on by Leave a comment

Before you can get to where you want to go, you must answer a very important question…

WHY?

What drives you to create? How will connecting to the world through music enrich your life, and the lives of those around you?

It’s a deep question, and we want to help you uncover the answer. That’s why we’re hosting our Building Your Authentic Artist Brand workshop on Thursday, February 27 from 5-8:30 p.m. at Helping Our Music Evolve (615 Main St., Suite G1, Nashville).

RSVP HERE

In this FREE interactive workshop, we’ll walk through the steps of developing your authentic artist brand. We’ll uncover what connects you to your audience, and how to build a community that will attract media, performance, and partnership opportunities.

The workshop portion of the evening runs from 6-8 p.m. Before (and after), join us for an exclusive book release party in celebration of 60+ Lessons from the Creative Journey: A Handy Guide for the Budding Entrepreneur — the debut release from UMC Founder/CEO Gerard Longo.

Space is limited! Come gain insight featured by reputable music industry conferences across North America, including SXSW, NOLA MusiCon, and more!

FREE WORKSHOP: ‘Building Your Authentic Artist Brand’ Jan. 9 in Nashville

Posted on by Leave a comment

Before you can get to where you want to go, you must answer a very important question…

WHY?

What drives you to create? How will connecting to the world through music enrich your life, and the lives of those around you?

It’s a deep question, and we want to help you uncover the answer. That’s why we’re hosting our Building Your Authentic Artist Brand workshop on Thursday, January 9 from 6-8 p.m. at Helping Our Music Evolve (615 Main St., Suite G1, Nashville).

In this FREE interactive workshop, we’ll walk through the steps of developing your authentic artist brand. We’ll uncover what connects you to your audience, and how to build a community that will attract media, performance, and partnership opportunities.

Space is limited to the first 10 registrants! Come gain insight featured by reputable music industry conferences across North America, including SXSW, NOLA MusiCon, and more!

SIGN UP NOW