Tag Archives: developing your artist brand

Need Help Developing Your Creative Vision?

You have the talent. You’ve developed your skills. You have big dreams about where you can take this music thing. All you’re missing… is the next step.

Your audience is out there. Connecting with them means joining in community with those who share your values. Keeping them in your orbit means finding ways to provide them with something that they won’t find anywhere else.

It might sound intimidating at first… until you realize that everything you need to connect with your audience — and keep them there — is already within you. You have a purpose behind your art that has yet to be uncovered. You have countless ideas, and just need some help organizing those thoughts into action. You have a story to tell, and more tools than ever to reach the masses.

We’re here to help you put it all together. That’s why we’re announcing the return of our popular BRANDCAMP from UMC Academy to start the New Year!

Our six-week program — beginning the week of Monday, January 12 — is designed to help creatives like you uncover your values and develop a clear vision for your creative ecosystem, complete with actionable goals. We achieve this by providing a proven brand-building roadmap, bespoke one-on-one mentorship, and access to a community of purpose-driven artistpreneurs.

BRANDCAMPers receive:

  • Our Values-Mission-Vision (VMV) Workshop, as presented at major international music conferences. ($500-1,000+ value)
  • Weekly 1-on-1 mentor sessions, aimed toward sparking fresh ideas and defining your goals.
  • Weekly Connection Calls with your fellow UMC Academy BRANDCAMPers.
  • A FREE UMC UnderDogs community membership for one year. ($250 value!)
  • Early “inside track” access to new UMC feature/performance opportunities.
  • A FREE signed copy of 60+ Lessons from the Creative Journey.

Sounds fun, right?

If you’re ready to enroll (or just want to learn more), head on over to the Academy page, where you can hear testimonials from previous UMC Academy grads!

LIVE WEBINAR: Perfect Your Pitch: Building Authentic Connections as an Independent Artist

Perfect Your Pitch: Building Authentic Connections as an Independent Artist is the quintessential guide for up-and-coming musicians building their artist platform. We walk through the steps of developing your authentic artist brand, connecting to your audience, and using the momentum gained to find opportunities in media, live performance, and partnerships while building a sustainable, profitable creative ecosystem — on their own terms.

Bookmark this live stream link: https://www.youtube.com/watch?v=fRDhjxBAXZk

In approximately 45 minutes, we cover:
-The Two Harsh, Yet Simple Truths that all career-oriented artists must embrace.
-What truly connects an artist to their audience (Hint: It’s more than just the music!)
-The importance of building a brand that is true to your own Values, Mission, and Vision.
-How to present your brand in a way that brings unique value to your audience and industry tastemakers.
-The foundational aspects of building a sustainable creative business.
-Why relationships are the most important currency of all.