Tag Archives: EPK

Making Your Pitch: Using Your EPK to Discover New Musical Opportunities

A couple weeks ago on the Muze blog, we took a deep dive into the components of a complete, thorough musician’s Electronic Press Kit (EPK). This virtual promotional package is an all-in-one look and listen which highlights who you are as an artist. Having an EPK is an essential component to telling your story to music industry tastemakers, including media outlets, talent buyers, and others who offer creative or professional services to help you further your career.

Now, for the million-dollar question: what do you do once it’s complete?

You pitch it!

However – like anything else you do in the digital space – you’ll want to pitch responsibly, and understand the steps that you can take to ensure your music lands in the right hands and has an opportunity to shine. In this week’s article, we’ll cover:

Sound like fun? Let’s jump in!

Want to learn EVERYTHING there is to know about pitching your music? Sign up for UMC’s on-demand Perfect Your Pitch course!

Crafting a Musician’s EPK: What Are The Components?

Let’s say this loud, and say it proud.

Every musician in search of new opportunities needs to have a well-crafted EPK.

What is an EPK? It’s shorthand for Electronic Press Kit. It’s a single document or webpage dedicated to hosting a complete, multifaceted promotional snapshot of your music and all that it represents.

Of course, your audio – that is, the music itself – will have a home on your EPK. However, that is only the beginning; your EPK exists to be a world of multimedia for music industry tastemakers – including members of the media, promoters, and even managers and publicists – to explore, as they consider you for opportunities to further your career.

In this article, we will cover the components that go into a comprehensive EPK, including:

  • Developing a strong artist bio.
  • Getting your music ready for consumption.
  • Including high-quality visuals that are on-brand to you.
  • Providing press clippings (reviews, features, interviews, etc.) from digital media outlets.
  • Where to host your EPK.
  • Sample artist EPKs currently online.

Let’s dig into the specifics, shall we?