Gussapolooza Cookstown | Underground Music Collective

Beyond the Music: What’s Happening at Gussapolooza 2025?

Posted on July 10, 2025 by Gerard Longo Leave a comment

Gussapolooza Music and Arts Festival is turning up the volume—and the vibes—for 2025, with even more to experience beyond the stage. Taking place August 22–24, 2025, this year’s festival invites attendees to discover more than music, featuring an expanded Wellness Zone, an even bigger Kids Zone, and unforgettable outdoor camping fun for all ages.

Now in its biggest year yet, Gussapolooza continues to grow as one of Canada’s most exciting emerging festivals, spotlighting indie artists while building a creative, inclusive, and family-friendly environment. In addition to its stacked musical lineup, the 2025 event offers unique attractions for every kind of festivalgoer.

Expanded for 2025: The Wellness Zone

Back by popular demand, the Health & Wellness Zone returns with even more ways to relax, recharge, and reconnect. Guests can enjoy yoga and meditation sessions, breathwork classes, sound baths, healing arts practitioners, and wellness-focused vendors offering services and education in a peaceful outdoor setting.

The Kids Zone Returns—Bigger Than Ever!

Families are welcome at Gussapolooza! The enhanced Kids Zone includes crafts, face painting, music lessons, games, and child-friendly performances, making it easy for parents and little ones to enjoy the festival together.

Camping Adventures + After Dark Fun

Weekend passes include free tent camping, with upgraded RV and power site options available. Campers can enjoy the community vibe with a late-night fire, spontaneous jams, and exclusive after-hours sets on the legendary Rebel Stage—where surprises and secret sets keep the music going long after the main stage wraps.

“Gussapolooza has always been about creativity, discovery, and community,” says Festival Director Valerie Robson. “This year, we’re expanding what a music festival can offer—creating an experience where you can dance, learn, relax, connect, and explore, all in one place.”

Whether you’re a music lover, wellness seeker, parent, or just looking for a weekend escape, Gussapolooza 2025 has something for everyone.

Tickets are on sale now! Early Bird passes sold out quickly, but general admission and camping upgrades are still available at gussapolooza.com.

PHOTOS: Gussapolooza, Day 1: We Arrive North

Posted on September 20, 2024 by Gerard Longo Leave a comment

The late summer sun was shining. Shades of sky blue and kelly green draped over the Canadian landscape, as I drove into Ontario by way of the Ambassador Bridge, connecting Detroit to Windsor.

I — and UMC — had never been here before. Not only did I find myself in another country, but I was there on behalf of this plucky little platform I started with a USB mic, laptop, and idea in my childhood bedroom 11 years prior. Surreal.

I still had a few more hours to go before I’d arrive to my destination: Cookstown, about an hour north of Toronto. Gussapolooza — an emerging festival for independent artists — was set to begin.

I arrived shortly after 5 p.m. ET, where I was greeted warmly by organizers and volunteers. After getting camp situated, I grabbed my camera and walked up to the festival’s dual main stage setup.

Suddenly, we were off to the races.

Throughout the evening, I found myself remarking at the talent and diversity on the lineup. It felt that, with each new performance, I had found my new favorite moment of the night.

Moreover, all of us in attendance were free and encouraged to create and enjoy it all. It became evident quickly that Gussapolooza is more than a festival; it’s a community that brings us back to the fundamentals, while providing meaningful opportunities for artistic expression.

Certainly, to build a career in this industry, there is a necessary emphasis on the business side that we all must embrace. However — if just for a weekend — Gussapolooza invited us all to drop the pretense, come as we are, and find unity in the art form that inspired our creative journeys.

Gussapolooza was here for another year, and it was ready to remind us why we do what we do.

Note: I tried to get to every performance, but there were a few I missed throughout the weekend, in the flow of things. If I missed yours, I offer my humblest apologies. Let’s make it up sometime!

Brigitte Eve (IG | Spotify)