We’ve all heard people who believe that social media is “too negative” or “overly political.” While there is a case to be made for those statements, it’s also worth pointing out that the power lies in the hands of its users.
Are you staying in the cycle of negativity, or are you working to change the narrative?
Get Some Real Talk!
Imagine this scenario: You’ve spent time creating a thoughtful, engaging, and perhaps even humorous social media post about a new release. You have a graphic at the ready, and you’re ready for your fans to check out the new single, EP, or full-length that you’ve spent months perfecting.
You hit “Publish,” all while failing to realize…
You didn’t actually include a way for them to hear the tunes!
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I’m going to put my branding hat on for a moment and ask for a show of hands…
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Social media is the least expensive and most accessible way for independent artists to get their message out to the masses. However, different platforms are right for different artists. In addition, it’s hard to be everywhere at once, so consistently utilizing a select few platforms for your marketing efforts is a smart move.
Have you ever found yourself saying, “I don’t do Twitter?” According to CD Baby, you might want to re-think that position if you’re a musician.