Category Archives: Wednesday Wisdom

Wednesday Wisdom: 9 Ways To Create An Effective Marketing Plan For Music Artists

Sacha Walton - SWI Management Group

By: Sacha Walton, Business Strategist, CEO of SWI Management Group.

In today’s ever-evolving music industry, artists need to be savvy marketers in addition to their creative talents. To help artists better understand how to promote themselves, I have put together a comprehensive guide on how to develop a marketing plan. In this blog post, we’ll cover how artists can leverage a marketing plan to reach more listeners and build their brand.

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Wednesday Wisdom: Tips for Staying Motivated This Spring

Once the seasons change, and we catch the first glimmers of spring after enduring the winter blahs, it can be hard to stay focused on what we need to do when there’s a sunny day tempting us to go out and have fun. Believe me, I’ve been there. Maybe it’s the conditioning we’ve held onto from school that tells us that once the spring hits, summer is just around the corner, but it can be really hard to concentrate on all the tasks on that to-do list when we’d much rather be enjoying the fresh air.

As musicians, I know you have never-ending to-do lists that practically requires you to split yourself into three (or maybe even four) different humans to take care of the songwriting, and the booking, and the social media, and everything else that comes with growing an artistic career in this day and age. But with just a few tweaks, you’ll be able to fly through that to-do list in no time — even when the last thing you want to do is sit at your computer all day.

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Navigating The Music Industry With An Entrepreneurial Mindset

By: Sacha Walton, Business Strategist, CEO of SWI Management Group.

For independent music artists, being successful means more than just creating and sharing your music—it’s also about learning how to be an entrepreneur. Having a creative vision is an essential component of being a successful artist, but developing a sound business acumen is key to keeping your music career thriving.

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Wednesday Wisdom: Appreciating Jazz and its Influence on Hip Hop

Jeannie Jones is an award-winning journalist, media personality, actress, producer, director and brand architect. Jeannie’s Los Angeles-based multimedia firm, Ready Set Impact, specializes in music, film, and radio production; publishing; social media marketing, branding, and casting.

For Jazz Appreciation Month, Jeannie shares a brief history lesson on the ways modern hip hop music has evolved from the early days of jazz — and the common threads both genres share to this day.

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Wednesday Wisdom: Inside the Afropop Movement

The following is a contributed article courtesy of Kojenwa Moitt of Zebra Public Relations.

Over the past decade, Afropop has emerged as a popular music genre in the United States, thanks in part to its infectious beats, catchy melodies, and the growing influence of African culture on American entertainment. This musical genre, which originated in West Africa, has undergone a significant evolution, fusing traditional African rhythms with modern pop sounds to create a unique style that has captivated audiences around the world.

Africa 2 the World is the first DJ show to ever produce a five-country tour in Africa featuring live guest DJs. Africa 2 the World founder Zenoja started in Ghana, then hopped to Nigeria, leapt to Tanzania, dropped down to South Africa, and jumped up to complete the run in Egypt. Upon returning to the United States, Zenoja has moved to Miami to set up headquarters somewhere warm — with lots of palm trees.

Learn more about Afropop

‘Succeeding as a Woman in the Music Industry’ Replay March 29

On Wednesday, March 8 (International Women’s Day), Underground Music Collective teamed with Women in Music Nashville to present ‘Succeeding as a Woman in the Music Industry,’ featuring a panel of female entrepreneurs who shared their experiences navigating the music industry, the challenges they’ve faced and overcome, and the lessons they’ve learned.

This Wednesday, March 29 at 6 p.m., we’re proud to offer a special encore presentation of this panel discussion on our YouTube channel, to close out Women’s History Month.

Watch it Below!

Wednesday Wisdom: How to Keep Your Goals on Track This Year

It’s almost the end of March. You may or may not have already forgotten your New Year’s Resolutions at this point, and the pressure is on to make the best of 2023. But how?

Goal setting is so helpful in life and career, but it can be hard to bring those goals to fruition without a game plan. Here are some tips for knocking those goals out of the park, and making 2023 one of your best years yet!

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Wednesday Wisdom: The Female Pioneers of Hip Hop

By: Sacha Walton, SWI Management Group

It was 1984, and I remember listening to the radio to what we now know as old-school hip hop flooding the airwaves. The days of Beat Street, New York City Breakers, Pumas with the fat shoe laces, DJ battles, UTFO, and The Rapping Duke, while everyone was doing the Wop and singing La-Di-Da-Di. “6 minutes Dougie Fresh You’re On!”  Listening to DJ Red Alert Hot 97 mixtapes, with female duo Frick and Frack.

As we approach the 50th anniversary of hip hop, I can’t help but give a shout-out to the queens of hip hop who blazed the trail for many female rappers for Women’s History Month. 

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Wednesday Wisdom: The Growing Impact of Women in the Music Industry

Women are constantly rewriting what it means to succeed in the music industry — on their own terms. The music industry is filled with powerful women, from artists releasing record breaking singles and breaking ground in songwriting and production, to shattering the glass ceiling in the boardroom.

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Wednesday Wisdom: 4 Tips for Creatives to Combat the Winter Blues

Winter is great. Honestly, it’s my favorite season. But with all the good that winter brings also comes shorter days, less sunshine, and more gloom. And it can be especially difficult for the most creative of us to stay afloat in the midst of it all.

However, there are a number of great strategies to combat the melancholy moods we might find ourselves falling into during this time of year, and I’ve included some of those that I’ve found most helpful below.

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