Before you can get to where you want to go, you must answer a very important question…
WHY?
What drives you to create? How will connecting to the world through music enrich your life, and the lives of those around you?
It’s a deep question, and we want to help you uncover the answer. That’s why we’re hosting our Building Your Authentic Artist Brand workshop on Thursday, February 27 from 5-8:30 p.m. at Helping Our Music Evolve (615 Main St., Suite G1, Nashville).
In this FREE interactive workshop, we’ll walk through the steps of developing your authentic artist brand. We’ll uncover what connects you to your audience, and how to build a community that will attract media, performance, and partnership opportunities.
The workshop portion of the evening runs from 6-8 p.m. Before (and after), join us for an exclusive book release party in celebration of 60+ Lessons from the Creative Journey: A Handy Guide for the Budding Entrepreneur — the debut release from UMC Founder/CEO Gerard Longo.
Space is limited! Come gain insight featured by reputable music industry conferences across North America, including SXSW, NOLA MusiCon, and more!
BACK BY POPULAR DEMAND!
We had such a great time (and received so much great feedback) during this week’s Building Your Authentic Artist Brand workshop that we’re running it back next month!
This FREE workshop will take place Thursday, February 27 from 6-8 p.m. at Helping Our Music Evolve (615 Main St., Suite G1, Nashville). We’ll walk through the steps of developing your authentic artist brand, uncover what connects you to your audience segments, and how to build a community and set goals to attract more meaningful opportunities.
Space is limited to the first 10 registrants! Come gain insight featured by reputable music industry conferences across North America, including SXSW, NOLA MusiCon, and more!
BACK BY POPULAR DEMAND!
Before you can get to where you want to go, you must answer a very important question…
WHY?
What drives you to create? How will connecting to the world through music enrich your life, and the lives of those around you?
It’s a deep question, and we want to help you uncover the answer. That’s why we’re hosting our Building Your Authentic Artist Brand workshop on Thursday, February 27 from 5-8:30 p.m. at Helping Our Music Evolve (615 Main St., Suite G1, Nashville).
In this FREE interactive workshop, we’ll walk through the steps of developing your authentic artist brand. We’ll uncover what connects you to your audience, and how to build a community that will attract media, performance, and partnership opportunities.
The workshop portion of the evening runs from 6-8 p.m. Before (and after), join us for an exclusive book release party in celebration of 60+ Lessons from the Creative Journey: A Handy Guide for the Budding Entrepreneur — the debut release from UMC Founder/CEO Gerard Longo.
Space is limited! Come gain insight featured by reputable music industry conferences across North America, including SXSW, NOLA MusiCon, and more!
We’re beyond appreciative for another fantastic year of learning and growing together. 2024 has been one for the ages!
So, we want to make it easier for you to start next year off right!
Through Sunday, December 1, we’re offering $100 off BRANDCAMP from UMC Academy registration. There’s no better time to get in on our six-week program designed to help you start 2025 with a clear vision for your artist brand – complete with actionable goals, 1-on-1 mentorship, and a community of driven artistpreneurs.
As a reminder, here’s what you’ll receive:
- Our Values-Mission-Vision (VMV) Workshop, designed to help you develop your authentic, clearly-defined brand vision.
- Weekly 1-on-1 mentorship sessions, aimed toward sparking fresh ideas and defining your goals.
- Weekly Mastermind calls with your UMC BRANDCAMP peers.
- Early access membership into the UMC UnderDogs community (FREE for life!).
- A FREE signed copy of 60+ Lessons from the Creative Journey (out Feb. 25).
Looking to define your artist brand in 2025?
Great, because we’re excited to offer the first-ever BRANDCAMP from UMC Academy.
Beginning January 6, 2025, this six-week virtual program will help you develop a clear vision for your artist brand, complete with actionable goals, one-on-one mentorship, and a community of driven artistpreneurs.
What you’ll receive:
- Our Values-Mission-Vision (VMV) Workshop, designed to help you develop your authentic, clearly-defined brand vision.
- Weekly 1-on-1 mentorship sessions, aimed toward sparking fresh ideas and defining your goals.
- Weekly Mastermind calls with your UMC BRANDCAMP peers.
- Early access membership into the UMC UnderDogs community (FREE for life!).
- A FREE signed copy of 60+ Lessons from the Creative Journey (out Feb. 25).
Perfect Your Pitch: Building Authentic Connections as an Independent Artist is the quintessential guide for up-and-coming musicians building their artist platform. We walk through the steps of developing your authentic artist brand, connecting to your audience, and using the momentum gained to find opportunities in media, live performance, and partnerships while building a sustainable, profitable creative ecosystem — on their own terms.
In approximately 45 minutes, we cover:
-The Two Harsh, Yet Simple Truths that all career-oriented artists must embrace.
-What truly connects an artist to their audience (Hint: It’s more than just the music!)
-The importance of building a brand that is true to your own Values, Mission, and Vision.
-How to present your brand in a way that brings unique value to your audience and industry tastemakers.
-The foundational aspects of building a sustainable creative business.
-Why relationships are the most important currency of all.
Over the past few weeks, we’ve taken the time here on the Muze blog to discuss effective ways to get your music (and your story) in front of the masses. We coached you up on the components that should go into your Electronic Press Kit (EPK). Then, we covered what to do with it next – that is, how to identify the right opportunities for your music, and best practices for using your EPK to pitch your art to tastemakers.
With all of that said, there is an important part of this whole process that deserves a deeper dive – and it’s making sure that you have your story straight.
Indeed, any independent musician – any “singer-songwriter from Anywhere, USA” – can put together an EPK and send it out to media, talent buyers, and other music industry tastemakers. However, it takes a truly unique individual to stand out and endear themselves among the pack. It takes a compelling story – dare we say, a personal brand – to connect you to your potential audience.
In this article, we’ll cover:
