Photo credit: Chris Martinez

Love can make us fall into madness. Sometimes, it can even feel like we’re being buried alive.

That metaphor is on full display in Cole Gallagher’s new video for “Don’t You Know.”

The video — directed and edited by Andrea Jako — stars Gallagher opposite Alexander Karavay and Samantha Violet, who portray an outlaw couple who kidnap Gallagher, drive him to the high desert of California, and force him to dig his own grave. While most of the scenes transpire without a hint of remorse for Gallagher’s character, we come to find that one of our antagonists may have struggled with the decision all along.

The song itself — produced by GRAMMY-winner Vance Powell (Phish, Chris Stapleton, Jack White) and featuring current and previous 400 Unit members Chad Gamble, Sadler Vaden and Jimbo Hart — sets an ominous tone. Supported by nostalgic mellotron tones and gritty, blues-influenced guitars, we feel a downward spiral of emotion as Gallagher laments a failed relationship.

“‘Don’t You Know’ is a track that I have been waiting to release for a long time,” Gallagher shared. “At its core, the lyrics tell the story of one of the toughest internal battles I’ve ever encountered. This song was beautifully produced by Vance Powell, and the players from the 400 Unit somehow created a track that was both gnarly and smooth at the same time.”