Tag Archives: pop

REVIEW: Sam Plourd’s ‘Evergreen’ a Testament to Lasting Friendship

The best friendships are the ones that stand up against the test of time, and that can withstand any distance.

That’s the type of friendship Sam Plourd has with her friend, Marissa, and it is the topic of her latest single, “Evergreen,” released on July 10.

The bouncy indie pop tune was years in the making. The initial demo was recorded with a training keyboard from Plourd’s childhood, with vocals recorded on a Yeti microphone. From there, the Nashville-based songwriter took the project into the studio, where the idea was brought new life — while maintaining its youthful spirit, of course.

“We started with grand piano and programmed in some drums to get a groove going. Then my producer wrote a bass line to ground everything,” Plourd recalls. “The bell-like tones heard throughout the song are actually from a Melissa and Doug learn-to-play piano that my producer had lying around his house. Not only did it capture the youthful and quirky energy of the song, it also felt very full circle for me, since the demo used a keyboard meant for children as well. To tie it all together, we added in the Rhodes and tons of funky percussion to lift the choruses and give them some flair. The vocal layering was very much inspired by Jacklen Ro, specifically their song titled “Self Control.” All of their songs have a very specific and interesting vocal timbre that comes from the layering, harmony, and panning.”

She continues, “There are seven total vocal tracks: a tripled main vocal, a doubled high harmony, and a doubled low harmony. We panned the harmonies hard left and right and kept the main right up the middle to get the desired surrounding vocal effect.”

The masterfully crafted “Evergreen” is the second single from Plourd’s forthcoming album, Butterfly Kisses (out Sept. 4). We have one more single to look forward to before the full-length project makes its way into the world.

For now, let’s appreciate this celebration of everlasting friendship.

“We had the type of instant connection that is both rare and beautiful, and I am so lucky to have experienced it. To me, evergreen means forever. The resilience of an evergreen tree and its ability to keep its foliage throughout every season is representative of the type of relationship that can never falter,” Plourd said. “Through every season of life, through every hardship, through every celebrated moment, Marissa is there. I wrote this song after she moved to New York for college and I was still stuck in our boring hometown. Although there was distance between us, I knew that nothing could ever get in the way of the connection we had. Five years later, and that’s still true.”

On ‘Butterfly Effect,’ Noelle McFarland Longs to be the Life of the Party

Have you ever been in the presence of somebody who is so good with people, that it leaves you feeling a bit envious?

Noelle McFarland explores this phenomenon on “Butterfly Effect,” the country-tinged folk-pop banger released back in May. The rollicking tune positions our protagonist as a fly on the wall, observing a girl who so seamlessly stands out as the life of the party.

“The girl described in these lyrics is excellent with people; she knows how to read a room and bring life to it, a skill that seems to come naturally to he,” McFarland notes. “As the narrator, I sing about her with a mix of jealousy, curiosity, and almost romance at times. This is intentional and meant to hint at some underlying projection. Perhaps human connection can feel unnatural to us all sometimes, but we all long for it just the same.”

“Butterfly Effect” was written by McFarland on guitar and co-produced with Aidan Rex, who teamed with McFarland to create a lush soundscape that is ready for festival season!

“We had a great time playing around with instruments to really fill up the track and give it a big atmospheric sound,” McFarland said. “There’s a combination of live drums and digital percussion. Most of the synths and pads you hear we created ourselves. We also used some layered vocal tags as their own sample/instrument, which is one of my favorite ways to use my vocal degree!”

The release was accompanied by a surprise B-side, “Father’s Daughter, Mother’s Son.” The dreamy, introspective ballad is the perfect companion to “Butterfly Effect” as it compounds on the theme of projection — in this case, with regard to the ways old relationship habits pass through generations.

“It’s about the way we try to evolve from the generations before us in relationships and parenthood, oftentimes overcorrecting and learning brand new lessons in the process,” McFarland said. “To me, it’s an extension of “Butterfly Effect,” highlighting the shadow work and self-reflection that follows.”

There you go: two songs, where you were only expecting one. What a treat!

This March, the Underground Revolution Heads to Austin!

Last year, we made our way to Austin for our first ever trip to SXSW. It was an epic week — one which altered the course of UMC history, and gave rise to the era of the UnderDogs.

Such a life-changing experience was bound to have a sequel, and you had to know that we’d be running it back in the Live Music Capital of the World in 2026!

We’re teaming up with our friends at New York-based Rhythm & Soul Radio — who we met at another one of our favorite conferences, NOLA MusiCon — on two showcase events in Austin during SXSW week. The first one — titled Music, Art, Life — takes place on Saturday, March 14 at Kenny Dorham’s Backyard (1106 E. 11th St.) beginning at 12 p.m. This one features UnderDogs Yonna Jones and Jazzy the Uncontrolled Goddess as part of a full day of music. You can RSVP and find full lineup info here!

Then, join us on Monday, March 16 for The Rendezvous in ATX, taking place at Sahara Lounge (1413 Webberville Rd.) beginning at 5 p.m. That’s where you’ll catch UnderDogs Kelsey Muse and T.R.A.N.E. Spitta in their element as part of another full lineup.

Want to hang with us before the live music kicks off? We’ll also be at The Long Play Lounge (704 W. St. John’s Ave.) on Friday, March 13 between 8-11:30 p.m. for The Array Party. This special evening will feature the opportunity to network with creatives from around the world, while you listen and dance to tunes spanning multiple genres and decades.

Of course, we’ll be in town from March 11 all the way through the 16th, so there will be plenty of opportunities to connect throughout the city of Austin. Follow along here at The Blog, as well as on Instagram and YouTube, for updates before and during the big week!

On ‘I’ve Done Wrong,’ Stefan Heuer Owns His Part

There is great humility (and opportunity for personal growth) in the realization that you’ve messed up.

Stefan Heuer investigates his side of the conflict on “I’ve Done Wrong,” a slick, gorgeous piece of modern pop featuring a verse from UMC UnderDog Foundation Mecca.

Produced by Fabian Balz and Porter Hall, “I’ve Done Wrong” is a contrite mid-tempo tune which calls to mind the sleepless nights we’ve all spent, ruminating on things unsaid and the ways we’ve fallen short. Heuer — with an assist from the Heal Hop architect — provides us all with an opportunity to reflect, while acknowledging that accountability, self-reflection, and forgiveness are all necessary stops on the road to reconciliation.

At press time, “I’ve Done Wrong” has already accumulated nearly 10,000 total in just four days after its release. Once you listen, we have a feeling you’ll want to run those numbers up even more!

The Rock ‘n Roll Opry Brings Original Music to Lower Broadway

Since we arrived in Nashville about seven years ago, we have known Broadway as a place where musicians go to break in. Seven days a week, you’ll find the city’s working musicians making their living along the street’s iconic strip of honky tonks, performing in 4-hour blocks from mid-morning until the wee hours of the evening.

Some work doubles (and even triples), fielding song requests from tourists who have emerged from all corners of the globe to take in the city’s culture. Once in a while, these performers will sneak in an original tune, giving revelers and passers by a glimpse into their artistry.

On Wednesday nights, however, those who head to the top floor of JBJs on Broadway can catch more than a glimpse. Original music has the floor from 6-10 p.m. during the Rock ‘n Roll Opry, a weekly showcase which gives Nashville’s emerging artists center stage.

Started by a group of Nashville-based musicians, the Rock ‘n Roll Opry gives Nashville’s artists a place to hang out, network and, of course, perform. The house band consists of multi-instrumentalists Mic Guy (vocals/bass/guitar), Rob Talton (vocals/keys/bass), Rory Kennedy (vocals/guitar/bass/drums), and Thomas O’Brian (vocals/drums/bass), who support aspiring performers during the open jam portion of the evening at the end of the night — after a genre-diverse lineup of rising stars have the opportunity to showcase a few of their strongest tunes, to the delight of anyone who ventures up to the top floor in search of something new.

As for the lineup this past Wednesday night, we caught sets from country rock artist and Texas native Hannah Bell, pop rock songwriter extraordinaire J4, and funk-pop powerhouse Ginn. Each artist brought their own brand of thunder to the evening, providing a compelling sample of the talent that resides in every corner of Music City.

Want to learn more or submit? We encourage you to head to rocknrollopry.com — and then come out in support of some of Nashville’s best every Wednesday night!

Have You Heard the ‘Whispers?’ Kelsey Muse Releases New Single

When we last checked in with our fellow UnderDog and UMC NEXT2RISE artist Kelsey Muse, she was putting the finishing touches on “Whispers,” her new single produced by MidDay.

The moody pop-R&B single — a celebration of one’s own individuality, even in the face of outside criticism and expectations — is officially out in the world. However, you won’t find it on streaming platforms just yet.

Kelsey has the single available for purchase at her official website in two bundles. The first bundle includes two versions of “Whispers” — the full version, and the radio edit — and a Kelsey Muse “Strike the Heart” t-shirt. The second bundle includes both versions of the song, as well as her previous single, “Sunglasses.”

Or, if you want a free download, you can help Kelsey spread the word by logging into Instagram, giving Kelsey a follow, and then liking this post and sharing it to your story. If you go that route, make sure you tag Kelsey in your story to claim your free download!

OUT NOW: Yonna Jones Greets the ‘SUNRISE’

A brand-new era of Yonna Jones’ artistry begins with the bright promise of a new day.

“SUNRISE” is an affirming anthem that encourages us toward seeing a life full of possibility. The new single is the first of a new batch of “movement music” from the Chicago native (and NEXT2RISE artist), who aims to motivate and inspire with messages of perseverance.

And, with empowering lyrics like these, it’s safe to say that Yonna has hit the intended target with this one:

“Everything that you need is right in front of you.
I know you don’t want to lose. We chase the ‘W’.
I was sitting, wondering what my life was coming to
Until I chose to open up and let the light shine through.”

Sonically, “SUNRISE” spreads its golden light upon us with a blend of pop and hip hop, complete with clean, jangly guitars and shimmering melodies. Let it brighten up your day!

TONIGHT, 7 CT: UnderDogs Across Borders, Vol. 2

TONIGHT! We’re going live from 7-9 p.m. for UnderDogs Across Borders Vol. 2. Tonight, we place a spotlight on pop, hip hop, and R&B artists from within the Underground Music Collective community.

By supporting UnderDogs Across Borders, you are empowering UMC to open the gateway to even greater collaboration. Your support bolsters UMC’s presence at major conferences and festivals in North America and Europe, while helping us build a stronger, more sustainable music industry that is ripe with fresh opportunities for our artists.

The lineup (in order of appearance):
Ryan Christopher
Yonna Jones
Kelsey Muse
SADGURL
Da’ Healerz

How to attend:

  • In person: Helping Our Music Evolve, 615 Main St., Suite G1, Nashville, TN 37206 (Doors 6:30 p.m.)
  • Virtually (from ANYWHERE!): Our YouTube channel (embed below)

How to support:

LISTEN: On ‘NNYC,’ Haley Ganis Finds Her Way Through the Big Apple Post-Breakup

So many times in my life, I have sat on a New York City subway, off to a show or a restaurant. I’ve often sat back and wondered what it would be like to have a lived experience in New York, with all the love, joy, and heartbreak.

Haley Ganis is an artist who has lived and performed in New York City, and has experienced the city’s culture. Her single, “NNYC,” is the perfect kind of tasteful pop song that only someone who had a life in New York could write.

“Don’t wanna take the 6 train home
Window reflections swear I see your ghost
I can’t avoid our inside jokes
Eight million people and I’m still alone.”

With those lyrics, Ganis perfectly sets the tone, illustrating all of those routines you develop with another person — the car and train rides, always going to the same destinations. In an instant, these memories can be tainted by a breakup. You can hear that pain in Ganis’ vocals, over the backdrop of synths and a strummed guitar before the band comes in. 

On the song, Ganis says “The day I wrote this, I was really missing New York City, but was also reminded of a major breakup I went through while living there. During the writing process, I loved sorting through my feelings and having New York as the backdrop of it all. My co-writer and producer, Dylan Maloney, helped finish the song with me, and I hope listeners enjoy what we did.”

Music this good doesn’t just happen. Ganis is a skilled songwriter, and has such musical capacity that you can hear the years of work she has spent on her craft. This might best be exemplified when the song is just her and a piano, which I will let the listener experience for themselves. 

“‘Cause you got to keep the good things
East side, Goodnight Sonny
Apartment and the grocery store
But New York isn’t yours.”

(Perhaps, in another timeline, I too am walking around New York City post-breakup, dodging bright city lights while walking past bodegas, trying to find a path to my new home in a new side of town…)

Haley Ganis wrote a stellar piece of music with “NNYC,” and I will be playing it on repeat. The tune is a part of a number of singles she will release before dropping her album in October. Keep an eye out for it!

REPLAY: UnderDogs Across Borders, Vol. 1

TONIGHT! We’re going live from 7-9 p.m. for the first-ever UnderDogs Across Borders benefit concert. Join us as we present a genre-diverse interstate lineup featuring independent artists from within the Underground Music Collective community.

By supporting UnderDogs Across Borders, you are empowering UMC to open the gateway to even greater collaboration. Your support bolsters UMC’s presence at major conferences and festivals in North America and Europe, while helping us build a stronger, more sustainable music industry that is ripe with fresh opportunities for our artists.

The lineup (in order of appearance):
Virtues
Nicolas Soul
Matt Schmoyer of Powder Valley Bang
Southside MAB
Kfhox

How to attend:

  • In person: Helping Our Music Evolve, 615 Main St., Suite G1, Nashville, TN 37206 (Doors 6:30 p.m.)
  • Virtually (from ANYWHERE!): Our YouTube channel (embed below)

How to support:

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