Tag Archives: SXSW Presenter

#RoadtoSXSW: My ‘WrestleMania Moment’

Before the #RoadtoSXSW became but a glimmer in my eye — in fact, before Underground Music Collective or The Quinn Spinn even existed — I was a kid who cycled through dreams. I was looking for purpose and meaning, and ways to impact a large number of people. I always envisioned myself as a leader, even if I had no idea what leadership actually meant.

Throughout my youth and adolescence, I wanted to live a thousand lives. At different points, I aspired to be an all-star right fielder, a star quarterback and team captain, a lead actor, and a famous singer with the dance moves and calm, confident swagger of Jordan Knight. (OK… I still haven’t given up the ghost on that one, my 38-year-old ex-football player knees be damned.)

Right around age 12, I added “professional wrestler” to the list.

The year was 1999. WWE’s (then-WWF) Attitude Era was in full swing, and “Stone Cold” Steve Austin was at the top of the mountain. One day, the kids in my class were talking excitedly about the latest episode of Monday Night Raw, and I decided to check it out for myself.

I was instantly hooked. Finally, there was an outlet for my pre-teen suburban angst, courtesy of these larger-than-life characters and their over-the-top antics. For the next several years, I’d tune into every piece of WWE programming I could get my hands on. Raw, Smackdown, and even Sunday Night Heat were appointment viewing. Wrestling theme music became a regular part of my library (and still is to this day). Sometimes, I would convince my mom to let me order the Pay Per View events (and a couple times, I just did it myself and asked forgiveness later. Sorry, Mom!).

Eventually, I dove into the art form myself — first by participating in online-only “e-feds,” an internet-based role-playing game where we would write message board “promos” against our opponent, with victory awarded to the writer who created the most compelling argument before each match. Then, my brother and I started our own backyard wrestling federation — the infamous Long Valley Backyard Wrestling (LVBW). Blatantly ignoring WWE’s “Don’t Try This at Home” warnings, we laced up and competed in a crudely made ring with no mat in our parents’ backyard. Eventually, we met other aspiring wrestlers from around the Northeast, and traveled regionally to compete in various strangers’ backyards (who, admittedly, had built much safer rings) throughout high school.

By senior year, my interest in pursuing this career path had given way to a renewed focus on football. Nonetheless, my passion for and enjoyment of this unique, sometimes-bizarre form of entertainment has never waned. I’ve followed the action through the years and, as social media has broken down the walls of “kayfabe,” have come to root for my favorite wrestlers on- and off-screen.

The biggest date on the pro wrestling calendar is WrestleMania. If you’re a professional wrestler — or serve any function in the industry — it’s where you fight your entire career to be. It’s the reason why you put all those hours in; you’ll drive hours to wrestle in bingo halls and high school gyms for little-to-no pay, because every rep is building toward something greater. It’s building toward the moment where the eyes of the industry begin to look your way. It’s building toward the moment when you sign your first contract and have your first match with a major promotion. It’s building toward the possibility that, one day, you might get to have your own “WrestleMania Moment” — a featured spot on the Grandest Stage of Them All, where you reach the pinnacle by creating a memory that will live on through history.

Not everyone gets their “WrestleMania Moment.” In fact, most professional wrestlers don’t. That’s what makes it so special; it means that you’ve put in your 10,000 hours, have sacrificed greatly, and continue to persevere through the challenges that greet us all on our way to our visions turning into reality.

When you have that moment — one that can take years or even decades to reach — it is something to be cherished. If one thing along the journey had gone differently, you may have never gotten here. Now that you’re here, you may never get here again. All you have is now. Make the most of it.

I’ve been thinking a lot about major milestones, as the #RoadtoSXSW takes its turn into the home stretch. And, while I may not be competing for the WWE Championship in Las Vegas this April, I can appreciate what it means to travel a long, challenging road, to eventually stand before the biggest opportunity of my life.

I’m heading to Austin for my first SXSW this Friday. As a music industry thought leader, this is my first ‘WrestleMania Moment.’ This is my Super Bowl, World Series, and Stanley Cup Finals. It’s taken a long time and plenty of lessons — at least 60+, if you’re curious — to get here. There have been countless late nights and early mornings. There have been loads of triumphs, and my fair share of disasters. There have been glimmers of hope scattered through the past 11 1/2 years, and perhaps just as many moments of doubt and stress.

This is where I’ve fought my entire career to be — since the moment of singularity when this was all just a USB mic, a laptop, and an idea in my childhood bedroom, one August night in 2013.

Through it all, there has been faith. I’ve always held the belief that, if I just stay on the road a little bit longer, I’ll graduate from the “bingo halls” and “high school gyms” of my chosen industry, and have the opportunity to build this platform into one that transforms the music industry and the creative ecosystem at-large. That faith has been rewarded so many times along this journey — especially over the past couple of years — as our platform has been blessed with incredible opportunities in media and at conferences, festivals, notable venues, and more.

We’ve already made it to the big leagues. Figuratively speaking, we’ve been on Raw, Smackdown, and plenty of Pay Per Views — but this is the biggest one yet.

This is WrestleMania as I know it.

The lights are on. My music is playing. All that’s left is to walk down that 800-mile ramp to Austin, get in the ring, and create moments that live on, long after the bell rings.

Road to SXSW: Find the Beauty

As we head into February — and realize that once the calendar turns, SXSW is officially next month — I’m reflecting on January with appreciation.

This month, I had the opportunity to present and get feedback on the workshop that I’ll be bringing to Austin this March. In addition, our first-ever BRANDCAMP from UMC Academy kicked into full gear. The opportunity to work one-on-one with brilliant, driven creatives from coast to coast is a privilege. I’ve written about that inspiration recently.

As I continue to serve in this capacity, I realize that I’m doing what I was always meant to do. I’m using my experiences and perspectives to create — and the things I’m creating are helping people uncover ideas, organize their thoughts, and create from a place that is truly, authentically them.

Moreover, the journey is all of us turn the challenges we’ve faced navigating this industry and life itself into opportunities. There is great power in our stories, and this type of work helps us to dig deeper and unleash that power — even (and especially) when it’s uncomfortable.

I say this is what I’m meant to do, because for the longest time, I believed that my story didn’t matter. I grew up in rural New Jersey in the 90s and early 2000s, where boys sharing their feelings was frowned upon. Get too emotional — or even too expressive — and people were going to look at you funny, at best. “Toughen up,” “be a man,” and similar phrases were a regular part of the vernacular. As I got into later adolescence and adulthood, I stopped sharing much about myself at all.

There was a lot left unexpressed and, as I detail in the book (out Feb. 25), it led me to a point where I gradually became desperate for an outlet. Then, one August night in 2013, I found one — and I’ve never looked back. (If you want to know the details behind that anecdote, I have a pre-order link for you.)

In the process, I’ve slowly become more comfortable opening up. As I’ve gotten further into this journey, I’ve allowed myself to share what I’ve experienced, with the hope that it can provide someone with the boost of courage needed to step into theirs.

Have I met resistance? Absolutely. Relatives and peanut gallery members alike have, at times, accused me of being “too open.” I’ve been told that I wouldn’t be taken seriously as an entrepreneur if I shared the challenges (and how they illuminate the successes). I’ve spoken on the grit and adversity that meets us along this path — no, it isn’t all sunshine and rainbows! — and have been told that I sound like I’ve been “kicked.”

(Even as I type this, a small part of my brain wonders if there’s anyone out there who’s tired of hearing me talk. I’m sure they’re out there. If any of you are reading this, I love you anyway. 😉 )

The difference between now and my younger days? I haven’t let this criticism turn me back from sharing my truth and uncovering how I got there — warts and all. In fact, surviving every one of these instances has taught me to lean in and embrace the criticism. It’s a compass that points me toward a Truer North, every time.

So many of us let fear hold us back from who we truly are. Fears of judgment, rejection, and even success — based on prior traumas, or external narratives that we’ve internalized — stand in the way of so many people who are capable of doing incredible things.

By its nature, modern society places so much importance on these external judgments — which often come from people grappling with and projecting their own insecurities.

Those judgments don’t actually matter. Those people, in their current state, aren’t for you.

What matters is living this life and sharing all of its parts through everything you choose to create, so that the people who derive hope and connection from stories like yours have a chance to ignite their own personal Renaissance.

I consider this realization to be one of the greatest gifts I’ve ever received. It’s an even greater gift to have a platform like SXSW to share it with other creatives from around the world, and to help them find and ignite the flame of purpose that flickers within.

This is my life’s work. I’m the kid who, for so long, was told his story didn’t matter so many times that he became afraid to share it. Now, I realize the blessing it is to not only have the ability to share it, but use it to help others find and communicate the beauty in theirs.

Lean into that beauty. That messy, imperfect, real, unfiltered beauty.

People are counting on you, beginning with yourself.