Category Archives: NOLA MusiCon

Everything You Need to Know About Tonight’s UMC Events in Nashville

October and the home stretch of 2025 are set to begin with a bang tonight, right here in Nashville.

We’ll be back at Helping Our Music Evolve (615 Main St., Suite G1, Nashville) this evening for a double dose of fun with the UnderDogs, beginning at 6 p.m. with a live taping of our Have You Met…? interview series. Join host Jazzy the Uncontrolled Goddess as she welcomes outstanding UnderDogs and special guests to share about their projects, processes, and the ways life informs the creative journey. Tonight’s lineup includes:

  • Hip hop artist, producer, and 1/2 of Da’ Healerz Foundation Mecca
  • DJ, sound engineer, producer, and songwriter Agie Gee
  • Revolutionary hip hop artist and industry educator T.R.A.N.E. Spitta

Speaking of industry education, you’ll want to stick around after Have You Met…? concludes, as we offer a special, FREE presentation of our Building Your Authentic Artist Brand workshop. This workshop — as experienced at SXSW 2025, and soon to be experienced at Confluence Carolinas and NOLA MusiCon later this month — guides musicians (and other creatives) through the steps of developing a purpose-driven, values-based creative ecosystem. Building Your Authentic Artist Brand is designed to help artists identify the unique “why” behind their work; learn best practices for attracting their true audience across three key segments (fans, collaborators, and business partners); and build a sustainable, profitable creative business on their own terms.

Want the inside track on all of these opportunities and more? Consider checking out the buttons below!

NASHVILLE: ‘Building Your Authentic Artist Brand’ Returns October 1!

We’re gearing up for an action-packed October, with events happening all over the Southeastern U.S. — including our debut at Confluence Carolinas, and an exciting, expanded collaboration with NOLA MusiCon.

(More details on NOLA are coming soon, we promise — and they’ll definitely be worth the wait!)

Of course, it all starts from a solid foundation at home. That’s why we’re kicking off the month by bringing our popular Building Your Authentic Artist Brand workshop back to Nashville!

Join us at Helping Our Music Evolve (615 Main St., Suite G1, Nashville) on Wednesday, October 1 from 7-9 p.m. This interactive workshop — as experienced during SXSW 2025 — guides musicians (and other creatives) through the steps of developing a purpose-driven, values-based creative ecosystem. Building Your Authentic Artist Brand is designed to help artists identify the unique “why” behind their work; learn best practices for attracting their true audience across three key segments (fans, collaborators, and business partners); and build a sustainable, profitable creative business on their own terms.

Building Your Authentic Artist Brand is free to attend, and it’s all part of the work we do to educate and connect artistpreneurs through the UMC Academy. You can learn more about what we offer here!

UMC, NOLA MusiCon Partner on 2025 Music Showcases

Our return to the Big Easy this October’s NOLA MusiCon just got a whole lot sweeter!

We’re proud to announce that we are partnering with NOLA MusiCon alongside our friends at DAWn Audio and Tunetrax to present this year’s official showcases. The team is currently putting the finishing touches on two spectacular lineups — one set for Tuesday, October 28 at Cafe Istanbul, and another on Wednesday, October 29 at The Rabbit Hole — which will showcase talent from across the musical spectrum and geographic borders.

We’ll be announcing full lineup and event details shortly. In the meantime, we’re looking for a few good partners to support us in making this year’s NOLA MusiCon one to remember! Your organization can sponsor these incredible showcase events, and we’ve provided a few informational slides below.

For individuals, you can always support our UnderDogs Across Borders campaign — and we’ll be putting every penny raised between now and the conference toward these two extraordinary showcases!

Oh, and one more thing: you can get 25% off your NOLA MusiCon passes by using the code UMC25 at checkout. Register now!

Coming to NOLA MusiCon? Enjoy 25% OFF Courtesy of UMC!

In case you couldn’t tell, we’re already more than a little excited to be back in the Big Easy for this year’s edition of NOLA MusiCon, taking place October 28-30 at the George and Joyce Wein Jazz & Heritage Center in New Orleans, LA.

To celebrate the first round of official speaker announcements — where you just might see a familiar face appear — we’re here to bring you in on the fun at an exclusive rate!

From now through the conference, enjoy 25% off your conference badge when you enter the coupon code UMC25 at checkout. We’re grateful to NOLA MusiCon for offering this special deal to our UnderDogs and all those close to the UMC community, and we look forward to hanging out with you in New Orleans this spooky season!

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