Last month, I had the honor and privilege of returning to IHeartMedia headquarters in New York City to record a follow-up interview on the Passage to Profit Show. Hosted by Richard and Elizabeth Gearhart of Gearhart Law, the Passage to Profit Show showcases innovative entrepreneurs from a wide variety of industries, and is syndicated on more than 30 radio stations nationwide.

In this episode, I discuss why it’s important for artists to think and function like entrepreneurs, and how the UMC Academy equips them to do so. We also analyze what prominent artists like Taylor Swift and Bon Jovi have done to build their creative ecosystems and withstand changes in popular music trends.

Joining me on this episode are brilliant entrepreneurs, including:

• Geofencing experts Ernesto Cullari and Barbara Wardell from Cullari & Wardell agency. Discover how GPS technology is revolutionizing targeted marketing, allowing businesses to attract the right customers at the right time. Learn the secrets behind geotargeting, from capturing foot traffic to sending personalized ads, and find out how even small businesses can leverage this powerful tool to boost their ROI. If you’re curious about the future of marketing and want to stay ahead of the curve, this episode is a must-listen!
• Remi Leibovic, MCM., the founder of RCL Media LLC, a woman/Latina (Cuban/Argentinian) owned social media agency that specializes in data-driven social media management and content creation for small businesses. Remi bases her outreach on meeting new people and creating problem-solving solutions for today’s businesses via social media and the stories told through visual content creation.