Category Archives: UMC Academy

NASHVILLE: RSVP for Our ’60+ Lessons’ Launch Party & Free Branding Workshop

Before you can get to where you want to go, you must answer a very important questionโ€ฆ

WHY?

What drives you to create? How will connecting to the world through music enrich your life, and the lives of those around you?

Itโ€™s a deep question, and we want to help you uncover the answer. Thatโ€™s why weโ€™re hosting ourย Building Your Authentic Artist Brandย workshop onย Thursday, February 27 from 5-8:30 p.m.ย atย Helping Our Music Evolve (615 Main St., Suite G1, Nashville).

In this FREE interactive workshop, weโ€™ll walk through the steps of developing your authentic artist brand. Weโ€™ll uncover what connects you to your audience, and how to build a community that will attract media, performance, and partnership opportunities.

The workshop portion of the evening runs from 6-8 p.m. Before (and after), join us for an exclusive book release party in celebration ofย 60+ Lessons from the Creative Journey: A Handy Guide for the Budding Entrepreneurย — the debut release from UMC Founder/CEO Gerard Longo.

Space is limited!ย Come gain insight featured by reputable music industry conferences across North America, includingย SXSW,ย NOLA MusiCon, and more!

NOW AVAILABLE: ’60+ Lessons’ Paperback Pre-order

Want a copy of my forthcoming book — 60+ Lessons from the Creative Journey: A Handy Guide for the Budding Entrepreneur — that you can hold and cherish forever?

You’re in luck!

Through our distribution partners at IngramSpark, you can now pre-order a paperback copy of 60+ Lessons! Be one of the first to own my debut book in its physical form, when you head over here and reserve yours today!

I’ve learned countless lessons during my decade-plus creative journey. Some were common sense, “live-and-learn” type experiences, while others came as a direct result of thinking I had a good idea… and falling flat on my face.

One night, I opened a blank document, and I began to compile a list of the most important ones, based on the experiences that forged me into a better creative professional. Before I knew it, I had few dozen… and I added about a dozen more, for good measure!

Theseย 60+ Lessons from the Creative Journeyย come loaded with anecdotes — whether painful, inspiring, and/or hilarious — from 11+ years building a multimedia and educational platform for independent musicians. The lessons contained within are independent of industry; they apply to anybody with the courage to step out and “build the thing” —ย no matter what your “thing” is!

Our next BRANDCAMP Begins March 24!

We’re having such a great time during our first BRANDCAMP from UMC Academy, that we’ve already decided to run it back for another round!

Our six-week program is helping creatives like you from coast-to-coast develop clear brand visions, complete with actionable goals, one-on-one mentorship, and a community of driven artistpreneurs.

What BRANDCAMPers receive:

  • Ourย Values-Mission-Vision (VMV) Workshop, designed to help you develop your authentic brand vision.
  • Weekly 1-on-1 mentor sessions, aimed toward sparking fresh ideas and defining your goals.
  • Weekly Connection Callsย with your fellow UMC Academy BRANDCAMPers.
  • FREE lifetime access to theย UMC UnderDogs community.
  • Early โ€œinside trackโ€ accessย to new UMC feature/performance opportunities.
  • Aย FREEย signed copy ofย 60+ Lessons from the Creative Journeyย (out Feb. 25).

Enrollment is open now, and flexible payment options are available!

Road to SXSW: Find the Beauty

As we head into February — and realize that once the calendar turns, SXSW is officially next month — I’m reflecting on January with appreciation.

This month, I had the opportunity to present and get feedback on the workshop that I’ll be bringing to Austin this March. In addition, our first-ever BRANDCAMP from UMC Academy kicked into full gear. The opportunity to work one-on-one with brilliant, driven creatives from coast to coast is a privilege. I’ve written about that inspiration recently.

As I continue to serve in this capacity, I realize that I’m doing what I was always meant to do. I’m using my experiences and perspectives to create — and the things I’m creating are helping people uncover ideas, organize their thoughts, and create from a place that is truly, authentically them.

Moreover, the journey is all of us turn the challenges we’ve faced navigating this industry and life itself into opportunities. There is great power in our stories, and this type of work helps us to dig deeper and unleash that power — even (and especially) when it’s uncomfortable.

I say this is what I’m meant to do, because for the longest time, I believed that my story didn’t matter. I grew up in rural New Jersey in the 90s and early 2000s, where boys sharing their feelings was frowned upon. Get too emotional — or even too expressive — and people were going to look at you funny, at best. “Toughen up,” “be a man,” and similar phrases were a regular part of the vernacular. As I got into later adolescence and adulthood, I stopped sharing much about myself at all.

There was a lot left unexpressed and, as I detail in the book (out Feb. 25), it led me to a point where I gradually became desperate for an outlet. Then, one August night in 2013, I found one — and I’ve never looked back. (If you want to know the details behind that anecdote, I have a pre-order link for you.)

In the process, I’ve slowly become more comfortable opening up. As I’ve gotten further into this journey, I’ve allowed myself to share what I’ve experienced, with the hope that it can provide someone with the boost of courage needed to step into theirs.

Have I met resistance? Absolutely. Relatives and peanut gallery members alike have, at times, accused me of being “too open.” I’ve been told that I wouldn’t be taken seriously as an entrepreneur if I shared the challenges (and how they illuminate the successes). I’ve spoken on the grit and adversity that meets us along this path — no, it isn’t all sunshine and rainbows! — and have been told that I sound like I’ve been “kicked.”

(Even as I type this, a small part of my brain wonders if there’s anyone out there who’s tired of hearing me talk. I’m sure they’re out there. If any of you are reading this, I love you anyway. ๐Ÿ˜‰ )

The difference between now and my younger days? I haven’t let this criticism turn me back from sharing my truth and uncovering how I got there — warts and all. In fact, surviving every one of these instances has taught me to lean in and embrace the criticism. It’s a compass that points me toward a Truer North, every time.

So many of us let fear hold us back from who we truly are. Fears of judgment, rejection, and even success — based on prior traumas, or external narratives that we’ve internalized — stand in the way of so many people who are capable of doing incredible things.

By its nature, modern society places so much importance on these external judgments — which often come from people grappling with and projecting their own insecurities.

Those judgments don’t actually matter. Those people, in their current state, aren’t for you.

What matters is living this life and sharing all of its parts through everything you choose to create, so that the people who derive hope and connection from stories like yours have a chance to ignite their own personal Renaissance.

I consider this realization to be one of the greatest gifts I’ve ever received. It’s an even greater gift to have a platform like SXSW to share it with other creatives from around the world, and to help them find and ignite the flame of purpose that flickers within.

This is my life’s work. I’m the kid who, for so long, was told his story didn’t matter so many times that he became afraid to share it. Now, I realize the blessing it is to not only have the ability to share it, but use it to help others find and communicate the beauty in theirs.

Lean into that beauty. That messy, imperfect, real, unfiltered beauty.

People are counting on you, beginning with yourself.

What to Do When Your Passions Change

When a new year starts, many of us often find ourselves reassessing our lives, goals, dreams, and passions, but when we go through this process, we might realize that we are feeling stagnant and that something needs to change.

If youโ€™ve been feeling stuck in a rut lately, and that the same passions that once fulfilled you are no longer serving you, youโ€™re not alone.

Oftentimes, our passions come to be such a big part of our lives that, when we realize that they are no longer serving us, it can feel intimidating — and may leave us questioning who we are.

But hereโ€™s a secret: Weโ€™re allowed to change.

In fact, the only constant in life is change, and if we donโ€™t change, we donโ€™t grow. The world changes. The human species is constantly changing, and we as individuals are always changing throughout our lives. We grow and adapt, we meet new people, we learn new things.

So itโ€™s OK if what once brought you joy no longer does because youโ€™re not the same person you were last year or last month. Heck, youโ€™re not even the same person you were yesterday.

If the person you are today wants to change direction and pursue a new passion, go for it! Find the next thing that satisfies your spirit so much that you could just burst.

Here are some of my best tips for making it happen:

1) Give yourself permission to follow a new path.

    Giving yourself permission to try something new can be incredibly difficult. It can even feel scary. And when youโ€™re used to following the rules and doing what you have to doโ€“and what is expected of youโ€“it can be easy to forget that you have a choice.

    Yeah. Thereโ€™s a little something called free will, which means you always have a choice, especially when it comes to your passions and the hobbies you pursue, but when youโ€™re not used to owning thisโ€“that you have a choiceโ€“it makes it that much harder to allow yourself to act on it.

    If youโ€™re a perfectionist, following a new path can provoke a fear of choosing the wrong one. You might get caught in that dreaded black and white thinking and feel like youโ€™re being forced to choose between life and death.

    Just remember that no one can force you to pursue a hobby or passion that no longer serves you. In fact, you have all the freedom in the world to explore new interests. You only have to let yourself do it.

    2) Talk to people.

      Throughout the course of our lives, we cross paths with countless people who affect us in all different ways. Some may hurt us, but others may deeply inspire us, and it is when we meet those people that we might discover new parts of ourselves.

      If youโ€™re feeling a bit lost, and like the passions that have brought you so much joy for so long no longer do, get out there and talk to people. Talk to your friends. Talk to your family. (You might feel like you know everything there is to know about your closest friends and family members, but you probably donโ€™t). Talk to your cashier at the grocery store. Talk to your local librarian. Talk to the barista at Starbucks.

      When you talk to other people, a few things can happen. First, you can start understanding their perspectives and what life looks like through their eyes, which is valuable in itself. But when you talk to people, it also exposes you to new things that you never would have known about otherwise. You can learn about their hobbies and passions and what brings them joy. Your local librarian might be a rock climber or a beekeeper who makes her own honey. Maybe your mom used to write songs when she was young but you never knew that about her, and maybe youโ€™ll realize that same love for music runs through your veins too, but you never gave it room to surface before.

      So talk to people. It might change your life.

      3) Get out of your comfort zone.

        That darn comfort zone. We all know the definition of our own comfort zones and where the boundaries are that keep us feeling safe. And Iโ€™m sure we can pinpoint the times when staying in our comfort zone held us back, as much as it sucks to admit.

        Sometimes, though, we really need to break out of it, as uncomfortable, andโ€“letโ€™s face itโ€“ unnerving, as it might seem. Itโ€™s often how we see the most significant growth in ourselves.

        Exploring past the boundaries of our comfort zone allows us to challenge ourselves, which, although daunting, has so many benefits for our overall happiness. If we never challenged ourselves, we wouldnโ€™t grow and we wouldnโ€™t discover new passions.

        Break free from the chains that are holding you back! You never know whatโ€™s waiting for you on the other side.ย 

        4) Follow that spark.

          While you might be finding that the passion youโ€™ve had for years isnโ€™t doing it for you anymore, you might also know exactly what you want to try next. Maybe just thinking about pursuing that new path is already lighting you up inside.

          You never want to deny yourself of something that has the potential to make your soul smile, and feeling that spark within you? That means youโ€™re excited about it. And thatโ€™s a very good sign.

          So donโ€™t deny that call. Be sure to answer it!

          Life is too short to feel stuck and uninspired. But when we make the choice to take action and pursue new passions that satisfy our spirits, leaving behind those that no longer serve us, we are honoring ourselves, and that is one of the best ways to live.

          Show Up for Yourself Every Day

          Hereโ€™s another excerpt from my forthcoming debut book, โ€˜60+ Lessons from the Creative Journey: A Handy Guide for the Budding Entrepreneurโ€™ (available Feb. 25 on Amazon).ย This comprehensive volume of the journey (so far) covers everything from branding philosophy, to mindset, to the dynamics of our working and personal relationships.

          Pre-order the digital version now! (Paperback pre-order coming soon.)

          The greatest antidote to your unfavorable narratives is to provide yourself with consistent evidence to the contrary. That means routinely doing what you say youโ€™re going to do, and it starts with keeping promises to yourself. By keeping promises to yourself, you build trust in the person in the mirror. Greater self-worth and self-respect are byproducts of that.

          If you say youโ€™re going to record an album this year, do it. If you keep telling yourself youโ€™re going to post consistently to social media, youโ€™d better get to work. This practice also applies to your everyday life. If you say youโ€™re going to work out four times a week, show up at least that much. If you have specific dietary improvements in mind, start today. Donโ€™t wait until January 1.

          If you keep telling yourself youโ€™re going to ask that person out, what are you waiting for? Theyโ€™re not going to wait forever.

          How you do one thing is how you do everything. Developing the ability to consistently honor your commitments starts by honoring those you make internally. From there, that ability carries over to your creative platform, your relationships, and every other aspect of your life.

          Indeed, your success begins with you. However, it doesnโ€™t end thereโ€ฆ

          BRANDCAMP Counselor’s Log: Clarity Takes Hold

          Our inaugural class of BRANDCAMPers are fully immersed in the process. Theyโ€™re digging deep within themselves to define their visions in a way that feels purposeful to them. Theyโ€™re taking the many big ideas theyโ€™ve already had inside, putting them into words, and turning those words into action. Theyโ€™re uncovering new ideas from our time together.

          And, truth be told, so am I.

          This weekโ€™s hot button question was, โ€œwhat is something unique that you bring to the table?โ€ Our conscious, creative BRANDCAMPers were all quick to identify the attributes which position them to have a distinct impact on the creative landscape. It was inspiring to see such a profound level of collective self-awareness take shape, and that inspiration gave me the opportunity to go inward.

          Each one of our conversations (individual and group) is an opportunity for me to reflect on my own process in designing this program. Itโ€™s a chance to take a look at the BRANDCAMP questions and prompts, assess the responses I receive, and tweak whatโ€™s necessary to make the experience even more meaningful. The fact that weโ€™re all sharing an open dialogue as this is occurring โ€“ as all of our creative processes are taking more refined shapes โ€“ makes this a valuable shared experience that helps each of us clarify our individual visions, and how they serve the greater good.

          I can feel that clarity taking hold, and a sense of cohesion as we all take in this experience โ€“ individually and together, all at once.

          SAVE THE DATE: Our Next Free Branding Workshop is Feb. 27 in Nashville

          BACK BY POPULAR DEMAND!

          We had such a great time (and received so much great feedback) during this week’s Building Your Authentic Artist Brand workshop that we’re running it back next month!

          This FREE workshop will take placeย Thursday, February 27 from 6-8 p.m.ย at Helping Our Music Evolve (615 Main St., Suite G1, Nashville). Weโ€™ll walk through the steps of developing your authentic artist brand, uncover what connects you to your audience segments, and how to build a community and set goals to attract more meaningful opportunities.ย 

          Space is limited to the first 10 registrants! Come gain insight featured by reputable music industry conferences across North America, including SXSWNOLA MusiCon, and more!

          BRANDCAMP Counselor’s Log: Helping Others Helps Us

          By showing up for ourselves, we are empowered to show up for others.

          When we are empowered to show up for others, we give ourselves more of what we need.

          Our first-ever BRANDCAMP from UMC Academy is officially underway. After just the first couple days, I find myself energized by the coast-to-coast creatives who have committed the next six weeks to leaning into the purpose behind their creative journeys. It’s fulfilling to hear that our brief time together is already sparking answers to deeper questions — including why we create, and how each of our creative pursuits can shape a better world around us.

          One question I’ve posed to each BRANDCAMPer so far: “What about your creative ambitions is bigger than you?”

          That question has elicited some thoughtful responses. In the end, it seemed that everyone landed along a similar thread: our BRANDCAMPers aspire to create something that will not only elevate their own platforms, but will serve as a catalyst for others to lean into their gifts.

          Individually, we all have our own reasons for creating. The details and nuances vary, but each of us intrinsically knows — sometimes, beneath layers of societal conditioning — that within our gifts lies the power to make a difference for those like us.

          We need community and connection; we need the power to transparently share our perspectives, and find common ground with those traveling a similar road. Regardless of genre, artistic medium, geography, or any other barrier, each of us has something to contribute to the resilient story of the creative class — and ultimately, we are the ones to spark new ideas and conversations that move our world forward.

          That’s just one reason why I admire our first class of BRANDCAMPers. They took a chance on themselves, to gain further perspective on how to deepen their connections to their audience, themselves, and each other. By doing this important work, they’re able to create from an even more enriched place, ultimately making each individual’s journey more satisfying.

          And, speaking as your resident BRANDCAMP Counselor, I can attest to having a similar experience. Seeing the experience our BRANDCAMPers are having — individually and together — gives me great fulfillment and excitement for what comes next.

          Helping others helps us. I look forward to continuing the work.

          CREATIVES: The Most Important Lesson from 2024

          Photo credit: Ronnie Stoeckel

          There is always a way forward.

          As creatives, we begin our journeys with little more than an idea, and the faith that it can one day become what we envision. We often don’t know how we’re going to get there — or even, where to begin figuring it out. We just feel called to pursue the purpose that has been put in our hearts and minds. Even in times when it doesn’t seem to make much sense, we resolve to push on through.

          As we continue pushing, we begin to see that vision take shape. We also start to see challenges inevitably rise to greet us along the way. Some of these challenges were anticipated from the start, but the vast majority โ€” due to our own inexperience at the beginning of the journey โ€” were not. It is in these moments that our faith and vision are tested, and that the comfortability of swimming back to shore — to a 9-to-5, “normalcy,” and the illusion of safety — becomes a tantalizing notion.

          Despite this, I urge you to keep going. It may not feel like the wise thing to do when your resources are running low, new opportunities are in a drought, and life isn’t going quite as planned. However, facing these challenges and innovating around them is the only true path toward growth.

          Find new ways to create resources. Yes, that may mean lining up some alternative income sources, while you’re still in the building phase. Create an opportunity which suits you and your lifestyle, and gives you the chance to invest the time, energy, and money into your larger vision. And, if something isn’t yielding the results you desire, be open to change!

          Seek — and become the person to attract — new opportunities. Don’t be afraid to ask questions, and do the work to discover the value you can provide to create more meaningful, mutually beneficial collaborations more often. Once you’ve done that, shoot your shot! The more seeds you plant, the more likely you are to reap the harvest. This goes in business, as well as in life.

          Hold your frame when life ambushes you. Maybe you’ve incurred an unexpected expense. Maybe you’ve lost a job. Maybe you’ve lost a loved one, or a relationship didn’t work out. No matter what, you remain in control of your responses and the actions you’ll take from here. Take time to heal and process your emotions, while resolving to find ways to transmute your grief into love, and your pain into purpose. Then, pour it back into yourself and all that remains.

          When life’s pressure mounts, those who emerge as stronger, wiser, better versions of themselves are the ones who face those challenges head-on. Resistance builds resilience, and these are the times when we must lean into our Values, Mission, and Vision the most. These are the flickering flames which light our darkest hours, and help us uncover the path forward.


          If you’re ready to uncover your Values, Mission, and Vision to illuminate your creative journey, we invite you to join us for the first ever BRANDCAMP from UMC Academy. BRANDCAMP begins January 6. Register now by December 30!

          AND… if you want 60+ more lessons from the creative journey, pre-order my book now (available Feb. 25 — paperback pre-order coming soon!)

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