Category Archives: UnderDogs Across Borders

LINEUP ANNOUNCEMENT: UnderDogs Across Borders Vol. 3 on September 16

As we recently teased on social media, our next installment of UnderDogs Across Borders: The Concert Series will take place live from Helping Our Music Evolve in Nashville on Tuesday, September 16 from 7-9 p.m.

WATCH OUR JULY CONCERT | WATCH OUR AUGUST CONCERT

Co-hosted by Nicolas Soul (with an assist from the guy writing this post), our next UnderDogs Across Borders concert is perhaps our most genre-diverse offering to date, featuring performances from across the musical spectrum and beyond.

Our September 16 lineup includes:

  • Impactful spoken word artist Jazzy the Uncontrolled Goddess
  • Nashville hip hop legend E.T.
  • Revolutionary hip hop artist T.R.A.N.E. Spitta
  • Dynamic ‘ROCK&B’ artist Tony Carpenter
  • Multi-genre, multi-instrumental wizard Brother Dusty

If you’re in Nashville, join us at H.O.M.E. (615 Main St., Suite G1, Nashville). If you’re not, join us from absolutely anywhere in the world with internet on our YouTube channel. As always, we kindly ask you to make a $10 suggested donation to our UnderDogs Across Borders campaign, which you can do anytime by clicking on…

Gussapolooza 2025 Countdown: Visit the UMC Media Booth!

The excitement is building toward this weekend, as we get set to make the trip up to Cookstown, Ontario for our return to Gussapolooza!

Of course, you can tune into our YouTube and Instagram channels for updates throughout the weekend, and you can expect recap galleries to make their way onto The Blog the following week. However, we felt this year was a perfect time to kick things up a notch…

Enter the UMC Media Booth!

We’ll be onsite all weekend, welcoming artists, organizers, vendors, and guests to join us at the UMC Media Booth. There, we’ll have our 12-channel mixer at the ready to record short interviews and acoustic performances our Official Podcast, The Quinn Spinn. Swing by throughout the weekend and schedule a time to chat with us!

In addition, we’ll have information available on UMC and our UnderDogs Across Borders campaign, and a couple of special, this-weekend-only deals on select UMC merch and fall BRANDCAMP enrollment. It’s an opportunity for all those in attendance to tap in with us, as we develop a creator-centric music industry throughout the rest of 2025 and beyond!

Still need your weekend passes for Gussapolooza? Find ’em here!

Everybody Needs Some Guidance!

Wednesday night’s UnderDogs Across Borders benefit concert brought an array of memorable performances to the stage from the start, and all the way to the finish.

Closing out the night? Da’ Healerz, who ended their set by sharing some new music they’ve been working on. “Guidance” — in collaboration with Guidance Whiskey — made its live debut with us on Wednesday night and got the whole room moving, ending UnderDogs Across Borders Vol. 2 with a bang!

Watch it below! And, while you wait for our next UnderDogs Across Borders lineup to drop, remember that you can support a new, creator-driven music industry anytime!

TONIGHT, 7 CT: UnderDogs Across Borders, Vol. 2

TONIGHT! We’re going live from 7-9 p.m. for UnderDogs Across Borders Vol. 2. Tonight, we place a spotlight on pop, hip hop, and R&B artists from within the Underground Music Collective community.

By supporting UnderDogs Across Borders, you are empowering UMC to open the gateway to even greater collaboration. Your support bolsters UMC’s presence at major conferences and festivals in North America and Europe, while helping us build a stronger, more sustainable music industry that is ripe with fresh opportunities for our artists.

The lineup (in order of appearance):
Ryan Christopher
Yonna Jones
Kelsey Muse
SADGURL
Da’ Healerz

How to attend:

  • In person: Helping Our Music Evolve, 615 Main St., Suite G1, Nashville, TN 37206 (Doors 6:30 p.m.)
  • Virtually (from ANYWHERE!): Our YouTube channel (embed below)

How to support:

SAVE THE DATE: UnderDogs Across Borders Vol. 2 Set for August 13

As announced on last night’s edition of Have You Met…?, we’ll be back at Helping Our Music Evolve on Wednesday, August 13 with an all-new lineup for Volume 2 of our UnderDogs Across Borders benefit concert series.

The concert — supporting our UnderDogs Across Borders campaign, designed to open the gateway to even greater collaboration for our community of creatives across genres, disciplines, and geographic boundaries — will once again be hosted on our YouTube channel, with those local to Nashville invited to attend in-person. Hosted by Jazzy the Uncontrolled Goddess, this fantastic evening will welcome a diverse lineup of artists from across our community, including:

You can attend either virtually or in-person for a $10 suggested donation — which you can make anytime by following this link!

Beyond the Music: What’s Happening at Gussapolooza 2025?

Gussapolooza Music and Arts Festival is turning up the volume—and the vibes—for 2025, with even more to experience beyond the stage. Taking place August 22–24, 2025, this year’s festival invites attendees to discover more than music, featuring an expanded Wellness Zone, an even bigger Kids Zone, and unforgettable outdoor camping fun for all ages.

Now in its biggest year yet, Gussapolooza continues to grow as one of Canada’s most exciting emerging festivals, spotlighting indie artists while building a creative, inclusive, and family-friendly environment. In addition to its stacked musical lineup, the 2025 event offers unique attractions for every kind of festivalgoer.

Expanded for 2025: The Wellness Zone

Back by popular demand, the Health & Wellness Zone returns with even more ways to relax, recharge, and reconnect. Guests can enjoy yoga and meditation sessions, breathwork classes, sound baths, healing arts practitioners, and wellness-focused vendors offering services and education in a peaceful outdoor setting.

The Kids Zone Returns—Bigger Than Ever!

Families are welcome at Gussapolooza! The enhanced Kids Zone includes crafts, face painting, music lessons, games, and child-friendly performances, making it easy for parents and little ones to enjoy the festival together.

Camping Adventures + After Dark Fun

Weekend passes include free tent camping, with upgraded RV and power site options available. Campers can enjoy the community vibe with a late-night fire, spontaneous jams, and exclusive after-hours sets on the legendary Rebel Stage—where surprises and secret sets keep the music going long after the main stage wraps.

“Gussapolooza has always been about creativity, discovery, and community,” says Festival Director Valerie Robson. “This year, we’re expanding what a music festival can offer—creating an experience where you can dance, learn, relax, connect, and explore, all in one place.”

Whether you’re a music lover, wellness seeker, parent, or just looking for a weekend escape, Gussapolooza 2025 has something for everyone.

Tickets are on sale now! Early Bird passes sold out quickly, but general admission and camping upgrades are still available at gussapolooza.com.

REPLAY: UnderDogs Across Borders, Vol. 1

TONIGHT! We’re going live from 7-9 p.m. for the first-ever UnderDogs Across Borders benefit concert. Join us as we present a genre-diverse interstate lineup featuring independent artists from within the Underground Music Collective community.

By supporting UnderDogs Across Borders, you are empowering UMC to open the gateway to even greater collaboration. Your support bolsters UMC’s presence at major conferences and festivals in North America and Europe, while helping us build a stronger, more sustainable music industry that is ripe with fresh opportunities for our artists.

The lineup (in order of appearance):
Virtues
Nicolas Soul
Matt Schmoyer of Powder Valley Bang
Southside MAB
Kfhox

How to attend:

  • In person: Helping Our Music Evolve, 615 Main St., Suite G1, Nashville, TN 37206 (Doors 6:30 p.m.)
  • Virtually (from ANYWHERE!): Our YouTube channel (embed below)

How to support:

UnderDogs Across Borders Benefit Concert Series Begins July 9

2025 has been a breakthrough year so far for the entire Underground Music Collective community — and we’re here to make sure the magic lasts all year long (and beyond)!

That’s why we’re launching a new benefit concert series in support of our UnderDogs Across Borders campaign, with the first event — a hybrid in-person and virtual concert emanating from Nashville — taking place Wednesday, July 9 from 7-9 p.m. CT.

We’re taking you on a multi-genre thrill ride featuring four Nashville-based artists — including 2025 NEXT2RISE artist Nicolas Soul, alt-pop songwriter Virtues, R&B/soul singer and rapper Kfhox, and hip hop artist Southside MAB. Joining them on the lineup — all the way from the Lehigh Valley Underground in Pennsylvania — will be rockers Powder Valley Bang (who have been gaining some serious steam up there lately).

Need a refresher on UnderDogs Across Borders? Through this capital campaign, we aim to open the gateway to even greater collaboration. Your support bolsters UMC’s presence at major conferences and festivals in North America and Europe, while helping us build a stronger, more sustainable music industry that is ripe with fresh opportunities.

Our groundbreaking first half of 2025 featured major conference appearances, media opportunities, and the official launch of our new UnderDogs virtual community. This has established Underground Music Collective as an international super-connector for independent musicians, creative professionals, and notable brands.

Help us continue to build toward an incredible future where Creators Have the Power. Make your donation and RSVP here, and join us in Nashville or virtually (from anywhere!) on Wednesday, July 9!

Looking for an additional way to support UnderDogs Across Borders? Check out our GoFundMe campaign, or become an UnderDog today!

UnderDogs Across Borders: Shaping a New Music Industry

For too long, the music industry has been overrun by gatekeepers who have limited the reach and influence of independent artists. We’re here to create a new music industry Where Creators Have the Power. Through key local, national, and international partnerships, we connect creators across genres, disciplines, and markets, inspiring fresh collaborations and meaningful opportunities – anywhere music is made!

Since 2013, Underground Music Collective has provided independent artists with the resources they need to build sustainable, values-based careers from their creative pursuits. Our Nashville-based educational and multimedia platform has established a key presence in markets across North America through multimedia content, live music experiences, the UMC Academy artist mentorship program, and the UMC UnderDogs community.

Our efforts have received recognition from industry-leading brands and organizations, including SXSW, iHeartRadio, YouTube, Departure Conference, MusicRow Magazine, and many more. In 2025, this widespread recognition has led to multiple invitations for UMC to affect positive change on a global scale.

What is UnderDogs Across Borders?

With UnderDogs Across Borders, we aim to open the gateway to even greater collaboration. Your support bolsters UMC’s presence at major conferences and festivals in North America and Europe, while helping us build a stronger, more sustainable music industry that is ripe with fresh opportunities.

Our groundbreaking Q1 2025 featured major conference appearances, media opportunities, and the official launch of our new UnderDogs virtual community. This has established Underground Music Collective as an international super-connector for independent musicians, creative professionals, and notable brands.

By supporting UnderDogs Across Borders, you ensure that we accomplish our remaining 2025 goals, including:

  • Increased presence at major industry events in key markets, including Departure Conference & Festival (Toronto, ON), Music Biz 2025 (Atlanta, GA), SXSW London (London, UK), Gussapolooza (Greater Toronto, ON), Confluence (Charlotte, NC), and NOLA MusiCon (New Orleans, LA).
  • Increased visibility in the United States, Canada, and Europe for our robust network of sponsors, community partners, and creative professionals.
  • Increased cross-market collaborations (in-person and virtual) between our NEXT2RISE Artist Ambassadors.
  • 500 new UMC UnderDogs members by Sept. 1, 2025.

Click here now to donate and learn more about the rewards you receive for contributing to our mission.

Curious what some of our UnderDogs have to say about how UMC has helped them? Watch this!

TONIGHT, 6-9 CT: Have You Met…? + Meet-a-Mentor LIVE!

LET’S DO IT LIVE!

If you’re in Nashville, we invite you to join us tonight at Helping Our Music Evolve (615 Main St., Suite G1), for Have You Met…? Live!

Be a part in our live studio audience as we broadcast exclusive interviews with UMC UnderDogs like Terri Lynn, Ender Bowen, and Roz Malone. Hosted by Joe Baze, co-founder of the Ether Community Co-op.

Then, join us from 7-9 p.m. for our first-ever Meet-a-Mentor round robin, where you’ll have the opportunity for one-on-one guidance with experienced music industry professionals including…

  • Aaron Stepp, Ph.D., composer, performer, and music technologist
  • Cidney Grady, artist manager for SymbaSyd
  • Gerard Longo, Founder/CEO of Underground Music Collective
  • Nicolas Soul, performing artist and founder of NuRenaissance Media
  • TRANE Spitta, performing artist and performance royalties expert.

Space is limited, and mentor signups will occur on a first-come, first-served basis. Be sure to arrive early!

Can’t make it in person? No problem — we’re livestreaming the Have You Met…? portion of the evening on YouTube — and we’ll be including a *very* speciall announcement about the exciting future of UMC and our UnderDogs community. Be sure to tune in below!

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