Tag Archives: Gerard Longo UMC

Leaders Go First.

Leaders go first.

In any sense, leadership begins with an example. The best leaders are those who are willing to make the first effort. They’re often the first to arrive, and the last to leave. When they communicate expectations, they are willing and able to follow up with a demonstration. True leaders will never ask someone to do something they wouldn’t. Leaders understand the operation and can step in whenever needed… but they know when and what to delegate, and empower those around them to seize opportunities.

True leaders are not threatened by your growth. Instead, they encourage it, because they know that the success of any community rests on their ability to develop prominent, capable, impactful leaders.

Leaders don’t gatekeep; they open doors to new possibilities.

Leaders don’t dictate; they communicate.

Leaders don’t micromanage; they guide.

Leaders listen and encourage healthy discussion, and remain calm and measured when delivering feedback. Leaders hold others *and* themselves accountable to the same standards. In times of conflict, leaders work toward solutions that make all involved parties better.

Leaders build and participate in a community in order to understand its needs, and to determine how they are best equipped to serve those needs. Leaders are not interested in power, but in doing their part as tone-setters to produce impact at the collective and individual levels. To accomplish this, leaders must have good judgment as to when and how to get involved – and sometimes, that means stepping back from the spotlight to let others shine. Leaders don’t need credit for your accomplishments. Seeing you achieve is credit enough, as it signals your emergence from the stable, nurturing environment they have helped produce.

Leadership is not a trait or a title bestowed upon us from somebody else. It’s an intrinsic understanding of the challenges facing our communities, and our ability to produce solutions.

Regardless of title, experience level, or one’s station in life, there is a leader inside each of us.

We find that leader by first getting in touch with our own values, utilizing our experiences and the perspectives gained to inform our idea of a better world. We adopt the consistent actions that align with those values, and make it our mission to address anything standing in the way. From there, our vision takes shape. What does that better world look like? Sound like? Feel like? What impact is brought about by the change we create, and who benefits?

How is that impact bigger than any one individual’s success?

Once we’ve answered that question, it becomes much easier to attract and build alongside our fellow builders. We offer each other support, accountability, and guidance. We approach each other with humility and respect for the unique perspectives, traits, and abilities that each individual possesses. All the while, each individual’s sword is sharpened by the growing sense of community. As we continue leading ourselves to do our part, the example we set inspires those around us to develop the leader within.

Leaders produce more leaders, and leaders grow together.

P.S.: We’re growing our own international community of leaders – artists and creatives alike – as we re-define the music industry. If this piece resonated with you, consider becoming an UnderDog!

Want to Improve the Music Industry? Start Listening to the Artists

We exist in a music industry that seeks to convince artists and consumers alike that efficiency and optimization matter more than truth; that creating as a means to an end is more important than the sanctity of the creative process itself.

For years, the industry-prescribed blueprint for artist success has been as follows: Chase trends. Go viral. Write and record the music that we know will sell, regardless of what *you* want to pursue creatively. Oh, and get those social and streaming numbers up. Otherwise, we won’t take you seriously, and we won’t even have a productive conversation with you in the first place.

Oh, and that’s not even getting into all of this AI stuff. Personally, I’m not against AI as a companion tool to enhance your business processes. For example, if you need something to help optimize your email marketing process, so you can get back to what you’re *actually* here to create – and you can’t afford to hire a human – it’s reasonable to delegate that work to your hypervirtual assistant. In that case, you’ll free up time to focus on your piece of this – the creation itself.

However, this notion that AI could somehow *replace* the artist – that, for the sake of optimization, it can and should be used to generate music, images, video, and tell the stories that human artists have been telling for centuries – is a slap to the collective face of creators everywhere. The art that inspires us (and whose data exists within these servers to be replicated, not duplicated, and certainly never improved upon) was created from genuine human experiences by living creative beings. Each song, image, novel, or film tells the story of the individual moment and its own unique conditions – events that can only truly be experienced alongside other living things, and the world in which we live.

But, I digress…

The over-optimization of the creative process – where the focus is not on connection, but consumption – is at odds with the innovative spirit of the independent artist. Straighten up, fly right, and do what we say… or we’ll just find the next person who will, and you’ll be left fighting Spotify for fractions of a cent with all of your other aUtHeNtIc, oRiGiNaL indie buddies.

Feels hopeless, doesn’t it? Especially when you consider that those who put this structure in place are also the ones who hold the cards…

…under this model of the industry.

We need an alternative.

The industry is in dire need of people with fresh ideas. The artists have them. They’re the ones who have observed from the bottom of the totem pole for as long as there has been a music industry. They’re crafty, resourceful, and they know what it takes to persevere and keep going. They’ve also seen everything that’s wrong with this version of the music industry, and therefore, have the best perspective on how to make it better.

Artists understand business. They understand that, to build your passion into a career, it takes more than just talent, good looks, or a viral moment. It takes waking up every morning – sometimes after a long night – and putting in consistent effort over years. Decades, even. It takes balancing the creative process with other jobs, school, business responsibilities, relationships, family obligations, and their own checkbooks. It means a lot of trial and error; each time they get something wrong, big or small, they must learn to trust themselves all over again, and strive to get it just a little more right the next time.

You want dedication? You want commitment? You want someone who has meticulously developed a versatile skillset? Someone who is going to keep working, and who will keep getting back up every time they’re knocked down? Look to your local independent artist. A savvy one is the best business partner you could ever have.

Oh… and did I mention that they’re the reason we even *have* an industry in the first place? There is no art without artists. And there certainly wouldn’t be any AI slop without them, either.

The artists deserve seats at the table, and we all need to hear what they have to say.

As we head into 2026, Underground Music Collective pledges to provide a forum for these artists. Through our multimedia content, live experiences, expanding suite of Artistpreneur services, and travels to music industry events across multiple continents, we will elevate our creative community to have their music and their voices heard around the musical world.

Here in Nashville, 2026 also provides an opportunity to enhance our ability to serve the local community with our own dedicated physical creation spaces. Updates on that project are expected soon.

Thank you for making 2025, without question, our Best Year Ever. We’ve loved every minute.

If you loved that, though? Wait until you see what’s to come.

We’re All Building from Zero

The following is an excerpt from the opening chapter of my book, 60+ Lessons from the Creative Journey: A Handy Guide for the Budding Entrepreneur (available Feb. 25). Pre-order it now on Amazon!

Every world-changing, life-altering, needle-moving endeavor started with nothing more than an idea. 

Everybody who has ever “made it” was somebody, before they ever became a household name. Jeff Bezos famously founded Amazon in his Bellevue, Washington garage in 1994. The company – which started as an online bookstore – is now home to more than 1.5 million employees, sells just about everything under the sun, and has been referred to by PBS as “one of the most influential economic and cultural forces in the world.”

Before she was Lady Gaga, Stefani Germanotta was an NYU student, songwriter, and producer who made her name by sending her songs to major labels. She was signed to Def Jam in September 2006, but was dropped by the end of the year. Less than two years later – and no doubt due to her own persistence and artistic ingenuity – she became one of the biggest pop stars in the world. She has continued to re-invent herself to remain a force in entertainment ever since.

Less famously, the guy writing this book is only doing so because of a series of realizations throughout the summer of 2013. I was on the everyday grind in corporate America, commuting multiple times per week from rural New Jersey – yes, it exists! – to New York City. I had just stopped playing football, my first love, in the year prior to focus on more “adult” things. I was in a long-term, serious relationship with somebody far more risk-averse than I. Add it all together, and it was time to straighten up and fly right.

Life was fine enough. However, I had begun to wonder if that was all there is. Would life ever truly be interesting again, or had I already peaked at 26?

Insidious at first, that existential unrest hit flush in late June of that year. While on a cross-country road trip, I suffered several panic attacks.

At first, I didn’t realize why – and if you’ve ever had a panic attack, you know that the confusion surrounding it makes the whole thing worse. The more you think about it, the more severe it gets.

“What’s wrong with me? Why can’t I just enjoy this? Am I dying? I might be dying, in this rental car in the middle of Louisiana!”

In hindsight, I’ve come to realize that the time spent driving from New Jersey, down to New Orleans, across to San Diego, and back again had finally afforded me time to be with my thoughts. Between commuting to New York during the week, and the Philly area where my girlfriend lived on the weekends, I hadn’t had such a luxury in a long while. My life had become a series of going to the next place, for the next thing, for somebody else. On paper, I was crushing it more than I had ever crushed it before. However, my footrace with the Joneses had left me moving without a sense of identity or purpose.

Now, I was faced with the opportunity to organize my thoughts, ideas, and everything else I had been suppressing for the sake of being “normal.” I was overwhelmed and unprepared; I had absolutely no idea where to begin…

What Makes NashLive! Different?

Our RESCHEDULED NashLive! experience takes place this Friday, April 26 at Helping Our Music Evolve in Nashville. Featuring the talents of Alexis Donn, The Healers (Lord Goldie and Foundation Mecca), and ARREIS, NashLive! presents an opportunity for emerging artists to present their big-stage experience in an intimate setting — and capture the magic for more opportunities down the road.

In this clip from our NashLive! roundtable episode, the lineup discusses what sets this opportunity apart from others in Nashville — and what the opportunity to differentiate themselves means for their careers.

Get tickets here!

Visuals courtesy of Nash City Media.

Opening theme: REVEL 9 – All I’ve Become

The Quinn Spinn
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From Surviving Cancer to Mr. Health & Fitness?

From Surviving Cancer to Mr. Health and Fitness

It’s time to get personal on this week’s Quinn Spinn Solo Mission.

Our founder recently came across the opportunity to win a feature from Muscle & Fitness Magazine as part of the 2023 Mr. Health and Fitness competition.

That’s a long way from being 16 and diagnosed with a very malignant tumor, unsure if life would ever be the same again.

Gerard shares the story of what led to this point, and what this opportunity — at this point in time — could mean for UMC.

Vote here starting May 1 at 12 p.m. CT.

#GetSpunn

Working Toward Your Vision (Quinn Spinn Solo Mission)

When we embark on the creative journey, we often underestimate the level of work that goes into turning our passions into a career.

Here are a few examples of what that looks like, learned over the course of the past decade.

Learn more about UMC Coaching.

#GetSpunn