Tag Archives: Gerard Longo UMC Academy

Take ‘The Leap’

January marks five years since I took the leap from my last corporate job.

“The leap” will teach you everything you need to know about yourself — professionally, as well as personally. It lands you in a high-stakes wilderness that holds up a mirror; one where you see, in full view, that all which you attract is a reflection of how you currently view yourself.

“The leap” requires boldness. The boldness to communicate a truth that only you can see. The boldness to say yes to possibility and accept any associated risk. The boldness to say no to fear — or, for that matter, anything or anyone that pulls you in a direction incongruous with the one you’ve chosen in this season.

(And, if you’re a recovering people pleaser like me, that last part will be the hardest — and the most essential — hurdle to clear.)

You take “the leap” when you know what is inside you. You may have trouble articulating or putting it into practice at first. Regardless, you’re going to have to learn sometime, and so, you’ve chosen now. “The leap” requires you to become the person who can bring your ideal vision to reality. That means understanding who you are right now — strengths and weaknesses alike. That means changing what needs to change — even if it’s uncomfortable for you or others.

Many will admire you. Others will lament the change, and a few of those may lurk in the shallows like crabs, waiting for an opportunity to pull you back into their bucket. This is where understanding your values is especially important.

Will you cave to the pressure and conform?

Will you revert back to your previous state?

Or, will you stand up for the version of you that so craved change, that they inspired this leap in the first place?

In the end, it’s not about being admired. It’s not about impressing anyone, and you certainly don’t need to worry about proving anything. You took this leap to become who you are called to be.

That person is good. That person is worthy. That person is loved right now. That person has gifts and wisdom to share through the lens of a unique life.

Your reward for sharing, should you keep going, is the opportunity to live so authentically that your impact — your ability to leave this world better than you found it — cannot be denied.

You know what’s inside of you — the ability to create a life so memorable that it serves as a blueprint to others trying to get in touch with what’s inside of them.

You have a purpose to serve. You have a voice — and many people have kept theirs muted, for fear of judgment or being ostracized.

You have a vision. Don’t let the noise distract you. Lock in, let ’em talk, and stay on the path.

Appreciate the love, as it is a beautiful reflection of the love you have to give. Always look to reciprocate kindness, support, and care.

Take any opportunity you can to make somebody’s day. Discover how your purpose can help someone else walk in theirs.

Don’t ever stop working on your vision — or yourself.

You’re a leader in the way you dig in and do the work. You’re not afraid of making a mess — because sometimes, it’s the first step toward finally clearing the clutter.

Messes are problems that force us to find solutions. They teach us how to show up better and with more direct intention. They show us which actions and relationships to repeat, as well as which to avoid. They teach us the right way, by inviting us to detour through the wrong.


Personally, I’m glad I’ve made it this far past “the leap.” I wasn’t always sure I would. I’ve let fear pull me from purpose on occasion, and in especially lean times, I almost retreated entirely, in favor of good ol’ corporate sTaBiLiTy. 

And, just when I thought I was done, I couldn’t rip myself away from this mission: to give a platform to those daring enough to create. Those still standing — no matter what has happened.

Same as it’s been since 2013, and as it will be in 2025, 2026, and beyond.

What change will you create next?

Take the leap.

Everything You Need to Know About Tonight’s UMC Events in Nashville

October and the home stretch of 2025 are set to begin with a bang tonight, right here in Nashville.

We’ll be back at Helping Our Music Evolve (615 Main St., Suite G1, Nashville) this evening for a double dose of fun with the UnderDogs, beginning at 6 p.m. with a live taping of our Have You Met…? interview series. Join host Jazzy the Uncontrolled Goddess as she welcomes outstanding UnderDogs and special guests to share about their projects, processes, and the ways life informs the creative journey. Tonight’s lineup includes:

  • Hip hop artist, producer, and 1/2 of Da’ Healerz Foundation Mecca
  • DJ, sound engineer, producer, and songwriter Agie Gee
  • Revolutionary hip hop artist and industry educator T.R.A.N.E. Spitta

Speaking of industry education, you’ll want to stick around after Have You Met…? concludes, as we offer a special, FREE presentation of our Building Your Authentic Artist Brand workshop. This workshop — as experienced at SXSW 2025, and soon to be experienced at Confluence Carolinas and NOLA MusiCon later this month — guides musicians (and other creatives) through the steps of developing a purpose-driven, values-based creative ecosystem. Building Your Authentic Artist Brand is designed to help artists identify the unique “why” behind their work; learn best practices for attracting their true audience across three key segments (fans, collaborators, and business partners); and build a sustainable, profitable creative business on their own terms.

Want the inside track on all of these opportunities and more? Consider checking out the buttons below!

FREE WORKSHOP: Building Your Authentic Artist Brand

We’re gearing up for an action-packed October, with events happening all over the Southeastern U.S. — including our debut at Confluence Carolinas, and an exciting, expanded collaboration with NOLA MusiCon.

Of course, it all starts from a solid foundation at home. That’s why we’re kicking off the month by bringing our popular Building Your Authentic Artist Brand workshop back to Nashville!

Join us at Helping Our Music Evolve (615 Main St., Suite G1, Nashville) on Wednesday, October 1 from 7-9 p.m. This interactive workshop — as experienced during SXSW 2025 — guides musicians (and other creatives) through the steps of developing a purpose-driven, values-based creative ecosystem. Building Your Authentic Artist Brand is designed to help artists identify the unique “why” behind their work; learn best practices for attracting their true audience across three key segments (fans, collaborators, and business partners); and build a sustainable, profitable creative business on their own terms.

Building Your Authentic Artist Brand is free to attend, and it’s all part of the work we do to educate and connect artistpreneurs through the UMC AcademyYou can learn more about what we offer here!

Are We Doomed? Or Have We Yet to Access Our Own Power?

For all of the talk about AI’s industry takeover, and the ways “the algorithm” unfairly stacks the deck against artists, maybe it’s time to ask ourselves a different question…

What if, instead of catering to the algorithm — the latest in a long line of industry gatekeepers outlined in the video I’m about to share below — we focus on the power we have as a community to build authentic relationships with fans, fellow creatives, and our entrepreneurs across industries?

What if, instead of claiming victimhood in an unfair ecosystem (and often, offering no real solution alongside our complaints), we empower ourselves to create a new one?

What if, instead of begging for a seat at “the big table,” we build our own table?

Yes, there are plenty of problems with the ways creatives are regarded and compensated in the business world. That’s because the business world in which we currently reside was not created by us.

When creatives function like entrepreneurs, the power resides in our hands. When we build brands, communities, and new ways of doing business, we find common ground not only with other creatives who have felt our pain, but with consumers who are looking for something that speaks to them more readily than what’s pumped out through “the machine.”

When we treat the tools at our disposal (AI, streaming, social media, etc.) like supplemental tools to create and maintain connections — instead of be-all, end-all solutions that are “supposed to” bring us to virality, fame, and fortune (i.e.; do all the work for us) — we can better manage our expectations, and focus on the real-world actions and relationships that will help us grow our communities and build a more sustainable ecosystem over time.

Instead of relying on the algorithm to make you visible, take it upon yourself to get in front of people. Instead of expecting Spotify and other DSPs to change their tune about royalty payouts and AI-created music, encourage and incentivize your audience to purchase directly from you. Develop ways to make them feel like they’re not just spending money, but investing in a vision for a greater world.

Provide value, and do business while consistently providing that value.

“Business” is not a dirty word. Learning how to do it properly — in a way that provides and increases value for all stakeholders over time — is the key to finally leveling this playing field.

I’ve presented at and attended some of the biggest music conferences in the world throughout 2025, and have had conversations with thought leaders across the creative space. I assure you that, in all corners, we are asking similar questions: how do we give creators the power?

We already have it. It’s time to accept it, wield it responsibly, and remain consistent over time. It’s time to test, measure, adjust, and develop better, creator-centric solutions. I’ll never tell you it’s easy: the creative journey is a long game, and overnight success is fleeting at best, and non-existent in reality.

Would you rather it be easy or impactful?

It’s not about fighting City Hall. It’s about building new cities.

With that, I came across this TED Talk featuring Kickstarter co-founder Yancey Strickler, who offers a solution as to how we can structure our businesses in a creator-friendly manner. It’s already inspiring plenty of ideas for me, and I hope it does the same for you.

Have a great weekend. And, if my rant inspired you to continue this conversation, you know where to find me.

-G

Let’s Take a Trip Back to Austin!

In March, I had the special opportunity to present a workshop — Building Authentic Connections as an Independent Artist — during SXSW in Austin, TX.

A recap is below, and the opportunity to send us *back* to Austin to present an all-new workshop in 2026 is right here!

Video shot by NewLeeMade.

CREATIVES: The Most Important Lesson from 2024

Photo credit: Ronnie Stoeckel

There is always a way forward.

As creatives, we begin our journeys with little more than an idea, and the faith that it can one day become what we envision. We often don’t know how we’re going to get there — or even, where to begin figuring it out. We just feel called to pursue the purpose that has been put in our hearts and minds. Even in times when it doesn’t seem to make much sense, we resolve to push on through.

As we continue pushing, we begin to see that vision take shape. We also start to see challenges inevitably rise to greet us along the way. Some of these challenges were anticipated from the start, but the vast majority — due to our own inexperience at the beginning of the journey — were not. It is in these moments that our faith and vision are tested, and that the comfortability of swimming back to shore — to a 9-to-5, “normalcy,” and the illusion of safety — becomes a tantalizing notion.

Despite this, I urge you to keep going. It may not feel like the wise thing to do when your resources are running low, new opportunities are in a drought, and life isn’t going quite as planned. However, facing these challenges and innovating around them is the only true path toward growth.

Find new ways to create resources. Yes, that may mean lining up some alternative income sources, while you’re still in the building phase. Create an opportunity which suits you and your lifestyle, and gives you the chance to invest the time, energy, and money into your larger vision. And, if something isn’t yielding the results you desire, be open to change!

Seek — and become the person to attract — new opportunities. Don’t be afraid to ask questions, and do the work to discover the value you can provide to create more meaningful, mutually beneficial collaborations more often. Once you’ve done that, shoot your shot! The more seeds you plant, the more likely you are to reap the harvest. This goes in business, as well as in life.

Hold your frame when life ambushes you. Maybe you’ve incurred an unexpected expense. Maybe you’ve lost a job. Maybe you’ve lost a loved one, or a relationship didn’t work out. No matter what, you remain in control of your responses and the actions you’ll take from here. Take time to heal and process your emotions, while resolving to find ways to transmute your grief into love, and your pain into purpose. Then, pour it back into yourself and all that remains.

When life’s pressure mounts, those who emerge as stronger, wiser, better versions of themselves are the ones who face those challenges head-on. Resistance builds resilience, and these are the times when we must lean into our Values, Mission, and Vision the most. These are the flickering flames which light our darkest hours, and help us uncover the path forward.


If you’re ready to uncover your Values, Mission, and Vision to illuminate your creative journey, we invite you to join us for the first ever BRANDCAMP from UMC Academy. BRANDCAMP begins January 6. Register now by December 30!

AND… if you want 60+ more lessons from the creative journey, pre-order my book now (available Feb. 25 — paperback pre-order coming soon!)

Full Circle Moments on the Creative Journey (ft. Tye Vallone)

The last time Tye Vallone (of The Groove Merchants and T & Emsee) joined The Quinn Spinn, we were based in Bethlehem, PA. Underground Music Collective was still Lehigh Valley Underground. Moravian University — where we recorded in an open classroom — was still Moravian College.

A lot has changed, but we’re coming full circle on Friday, June 21 at SteelStacks in Bethlehem for Sounds of the Underground. So, we decided to chat about it!

This episode of The Quinn Spinn was recorded and produced at Helping Our Music Evolve (H.O.M.E.), Nashville, TN.

Opening theme: REVEL 9 – All I’ve Become

The Groove Merchants: https://groovemerchantsmusic.com

#GetSpunn
Spotify ⁠⁠⁠⁠
Apple Podcasts ⁠⁠⁠⁠
Instagram ⁠⁠

Finding Quality Mentorship & Building a Platform

The one and only Ender Bowen returns to The Quinn Spinn for his third appearance. This time, the musician, author, blogger, podcast host, father, and aspiring compassionist returns as the first graduate of the UMC Academy.

We catch up on Ender’s journey so far, the lessons he’s learned and applied, and his own inclination toward educating fellow creatives on the journey. This is a big episode for anyone interested in personal and professional growth!

This episode of The Quinn Spinn was recorded and produced at Helping Our Music Evolve (H.O.M.E.), Nashville, TN.

Opening theme: REVEL 9 – All I’ve Become

#GetSpunn
Spotify 
Apple Podcasts 
Instagram 

Ender Bowen
Website 
Instagram 
God Jots 

Entitlement in the Music Industry

Do you deserve opportunities, fame, and fortune *just because* you’re creating? What value must you provide, in order for somebody to provide value to you?

This Quinn Spinn Solo Mission uses a real-world example to come in with the hard truth. Today, we examine the intersection of music and business.

This episode of The Quinn Spinn was recorded and produced at Helping Our Music Evolve, Nashville, TN.

Opening theme: REVEL 9 – All I’ve Become

The Quinn Spinn
Spotify⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Apple Podcasts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What’s the Worst That Could Happen? (ft. Ender Bowen)

Ender Bowen overcame a big fear last year, getting onstage and performing under his own project for the first time ever in Nashville. The enriching experience contained plenty of beautiful moments, and they serve as proof that the life you want is on the other side of fear.

This episode of The Quinn Spinn was recorded and produced at Helping Our Music Evolve (H.O.M.E.), Nashville, TN.

Opening theme: REVEL 9 – All I’ve Become

#GetSpunn
Spotify ⁠⁠
Apple Podcasts ⁠⁠
Instagram ⁠⁠

Ender Bowen
Website ⁠⁠
Operation Joy
God Jots

« Older Entries