Tag Archives: Greater Lehigh Valley Music Association

GLVMA’s Third Annual Arts on the Move Set for Nov. 12.

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We enjoyed our Musikfest rendezvous with the Greater Lehigh Valley Music Association so much, we’ve decided it’s time for another round!

Lehigh Valley Underground is proud to sponsor the Third Annual Arts on the Move, taking place on Saturday, November 12 at Touchstone Theater, 321 E. 4th St. in Bethlehem.

Arts on the Move is a fundraiser for the GLVMA, with all proceeds funding the organization’s scholarships, to be awarded at the 18th Annual Lehigh Valley Music Awards on March 5, 2017. The evening will feature live music from local performers Triple G, Project 32, Jordyn Kenzie, and Erin Kelly. In addition, Arts on the Move will host an auction of unique instruments donated by local musicians and styled by local visual artists.

Tickets are $15 and can be found on the GLVMA’s Eventbrite page. For updates and more information, visit Arts on the Move on Facebook, and check back with Lehigh Valley Underground and DustinSchoof.com in the weeks leading up to the event.

August 2016: The Best Month Ever?

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Well… that was quite a month!

It started with the story of how we wound up here in the first place. Then, we announced a Mega Powerful partnership with our pal Dustin Schoof. That was reason to party, so we followed it up with a ten-day celebration of the grandest musical tradition in our Valley. We covered artists from our region and beyond, and even had the chance to get in on the action, thanks to a special assist from our friends at the Greater Lehigh Valley Music Association and ArtsQuest.

The fun didn’t stop there. We hung out at an open jam featuring former Dream Theater drummer Mike Portnoy and a couple of the best and brightest young bands in our region. We enjoyed a diversified #SuperSaturday around our Valley that included a studio performance, a grand opening, and a night of hardcore. We reviewed albums, featured some great pieces from contributors, and had a wonderful time doing it all.

What did all of that mean for us? It meant shattering every meaningful record – Every. Single. Record. – when it comes to LVU’s site traffic. Here are a few of the milestones we reached this August.

  • Surpassed 50,000 all-time page views
  • Surpassed 10,000 all-time unique visitors
  • Surpassed 12,500 page views in a single month (previous record – 9,199)
  • Surpassed 2,300 unique visitors in a single month (previous record – 1,747)

The moral of the story is that Lehigh Valley Underground grew up this month, from a fledgling local music blog to a force to be reckoned with. Our platform has improved greatly over the past month, which bodes well for the many talented artists and music people on our local scene.

There’s no sense in stopping now. Tonight, we cap our amazing month at the Great Allentown Fair, supporting just a few of our favorite local artists as they compete to win WZZO’s 28th Annual Backyard Bands Competition.

So, that was August — a milestone month for LVU in every way. After all of that, only one question comes to mind…

How will we #GoUnderground to make September even better?

Recapping the Lehigh Valley Music Awards Rock Showcase

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To me, Sunday’s incredible Lehigh Valley Music Awards Rock Showcase at Musikfest’s Plaza Tropical reinforced a few things that I already knew:

  • Rock is alive and well in the Lehigh Valley.
  • Our area has a wealth of local talent.
  • The Greater Lehigh Valley Music Association is a pretty cool organization to work with.
  • Musikfest might be the best thing on the planet.

Personally, it was a blast to be on-hand for four great, local bands like Another Day Dawns, Doubting Thoma$, The Cherrybombs, and Social Call. All four bands rocked so hard and put on such a great show that, in all honestly, it’s hard to say which one was my favorite. It was an excellent night of rock across the board.

I also have to thank the GLVMA and, of course, ArtsQuest for the opportunity to introduce each of the bands and represent Lehigh Valley Underground at the event. It was an honor and a privilege to be a part of Musikfest in this way, and I look forward to working with both organizations again in the not-too-distant future.

Of course, since I was there all night, I couldn’t help but to bring my camera and get some photos. So, you get some bonus shots of the action!

Another Day Dawns

Doubting Thoma$

The Cherrybombs

Social Call

PHOTOS: The Lehigh Valley Music Awards Rock Showcase, Sponsored by Lehigh Valley Underground

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Last night, Musikfest was rocked by four local bands as part of the Lehigh Valley Music Awards Rock Showcase, sponsored by Lehigh Valley Underground.

Local rockers Another Day Dawns, Doubting Thoma$, The Cherrybombs, and Social Call packed Musikfest’s Plaza Tropical tent with friends and fans all night long. The evening featured a mix of originals and covers, and was hosted onstage by LVU Founder Gerard Longo.

Here are some photos — more are coming with a full recap a bit later. Enjoy!

The Quinn Spinn: Musikfest 2016 Preview Edition

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Musikfest starts this weekend, and we’re popping in on our summer break to preview the action! Joining us is Ricardo Flores, President of the Greater Lehigh Valley Music Association, who talks to us about the organization’s mission, values, and the Lehigh Valley Music Awards Rock Showcase, sponsored by Lehigh Valley Underground, happening Sunday, Aug. 7 from 8-11 p.m. at Musikfest’s Plaza Tropical stage.

Plus, we play music from artists who you’ll hear at the festival!

Track listing:
The Groove Merchants – John the Savage
Alex Radus – We Can’t Play Like Django
This Way to the Egress – Earworm
Doubting Thoma$ – Slate Clean
Voirvoir – I Wanna
Scott Marshall – Hope on the Cross

LVU Announces Partnership with the Greater Lehigh Valley Music Association

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Today, Lehigh Valley Underground is thrilled to announce an official partnership with the Greater Lehigh Valley Music Association (GLVMA).

The GLVMA is a non-profit 501(c)3 arts organization which, according to its official Facebook page, “believes that artistic expression and the creative process are positive and desirable contributions to our diverse culture.” The organization is responsible for many local programs and initiatives, including the annual Lehigh Valley Music Awards, as well as a scholarship program for young students in the arts.

“The Greater Lehigh Valley Music Association and its volunteers continue to work for the betterment of the entire music community in eastern Pennsylvania,” said Gerard Longo, Founder and Editor-in-Chief of Lehigh Valley Underground. “This mission is similar to that of Lehigh Valley Underground, and I am ecstatic that our organizations will work together to create more opportunities for all local artists.”

The first instance of this will be at the Lehigh Valley Music Awards Rock Showcase, occurring at Musikfest’s Plaza Tropical stage on Sunday, August 7 from 8-11 p.m. Lehigh Valley Underground is an official media sponsor of the event, which will showcase bands including Social Call, The Cherrybombs, Doubting Thoma$, and Another Day Dawns.

Lehigh Valley Underground also plans to participate as a media sponsor in the GLVMA’s Third Annual Arts on the Move event, taking place at South Bethlehem’s Touchstone Theatre on Saturday, November 12 at 6 p.m. The event will feature local artists including Triple G, Project 3², Jordyn Kenzie, and Erin Kelly, as well as an auction of unique musical instruments to benefit the GLVMA’s scholarship fund.

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