By Jacquelyn Gomez, Sony Music

Music is the universal language that brings us together! Let’s talk about Latin music, which makes everyone want to become a pro on the dance floor! Bachata, reggaeton, salsa, latin pop, corridos are just a few of the most popular latin genres. Bachata and salsa are known to unite professional dancers around the world including the United States, Europe and Latin America.

One of the youngest bachateros in the Latin industry, Super Joell has made contributions to the bachata genre and of course to music and we can see his thoughtful leadership! Not only is he a Latin artist breaking through with his dynamic dance rhythms, but is currently on tour in major cities in the United States and Latin America.

The young Dominican, born in New York, is a singer, rapper and composer. Joell’s songwriting skills, singing skills, acting skills prove to differentiate him from other artists.

Super Joell rose to prominence with the bachata group 24 Horas, where he served as co-lead singer alongside his cousin Mickey Then, who has written for artists like Prince Royce. Their first studio album, Los Inolvidables (via Universal Music Group imprint Machete Music garnered worldwide recognition, including more than 25.3 million views on official YouTube videos, 31.4 million Spotify streams on Spotify, and nominations for several international awards, including Billboards Awards and Lo Nuestro Awards.

Thanks to the success of hits like “Por Favor” and “Aun Me Pertences,” 24 Horas’ rise to prominence has given Joell the opportunity to grow as an artist and learn from many cultures around the world. Most recently, Joell was a special guest at Romeo Santos’ afterparty in Los Angeles and will be touring major Latin festivals in the US.

What does Latin music contribute to the overall industry?

“I’m pretty sure that Latin Music contributes a lot to the overall music industry,” Super Joell said. “As you can see today, we have all these music streaming platforms, including Spotify, Pandora, Apple Music just to name a few, and the impact that Latin Music has is noteworthy.”

He continues: “The Latin music industry, which I am a part of, has a lot of power. Latinos are the ones that listen the most to music, because we like to party and we love to stream music. Not only can you see the big impact we are making with these skyrocketing numbers in Latin music, but we are fundamental in how music has evolved and the importance our artists have made — and continue making — in the industry.”

Super Joell also notes the rise of Latin artists like Bad Bunny, Shakira, and Karol G to the top of the charts.

“All of them are top artists at a worldwide level on all the music platforms,” he said. “We (Latinos) are one of the main consumers of music and we are very important. Latin music is definitely a major leg to the music table. I couldn’t imagine music without Latino music, and you can’t deny the impact Latin music has made in the past decades, including one of the biggest Latin hits of all time, Luis Fonsi and Daddy Yankee’s ‘Despacito.'”

Current projects

In 2018, Super Joell released his first EP in the Urban music category, titled PM. The EP was produced by world famous Dominican producer Juan “Xtassy” Abreu, alongside producers A & X (Danza Kuduro, J Balvin, Carlos Vives, Don Omar, Daddy Yankee). Since then, Super Joell has worked as a composer on songs for various artists, expanding his musical repertoire by working with artists such as CNCO, Cornetto, Shaggy, Dalex, Darkiel, and Maffio.

In 2023, Super Joell is preparing to release his new solo album, Mala Mia. The record will feature his new bachata single, “Todo se Jodio,” produced by Mayinboto. The single has already been included on top playlists in the Latin world, including Reggaeton 2023, Colombia Top 10, Bachata Sensual 2023, Pop Latino 2023, Bachata Sensual, Bachata Revolution, La Bachata Mas Nueva 2023, Venezuela Top 10, Reggaeton 2023 Lo Mas Pegao, and many more.

For updates, please follow Joell on instagram @superjoell!