Category Archives: New in 2023

LISTEN: Foundation Mecca Pours the ‘HENNY’ for Us

One thing we know about Foundation Mecca is that he’s always down to push the creative envelope, having shown his versatility across a bevy of new releases over the past year — whether solo, with friends, or alongside his group, Heru Heru.

The saga continues on his latest single, “HENNY,” available everywhere just in time for summer!

Hear the Single

Mission, Vision, and Values: Which Should You Define First?

In our UMC Coaching program, we help creatives identify the mark they want to leave in the world. To do that, you have to be moving in a direction that is true to you.

So, which of these three should you define first: your mission, your vision, or your values?

Help our founder become Mr. Health and Fitness 2023⁠
Learn more about UMC Coaching⁠

#GetSpunn

Wednesday Wisdom: 9 Ways To Create An Effective Marketing Plan For Music Artists

Sacha Walton - SWI Management Group

By: Sacha Walton, Business Strategist, CEO of SWI Management Group.

In today’s ever-evolving music industry, artists need to be savvy marketers in addition to their creative talents. To help artists better understand how to promote themselves, I have put together a comprehensive guide on how to develop a marketing plan. In this blog post, we’ll cover how artists can leverage a marketing plan to reach more listeners and build their brand.

Read more

UMC20: It’s a Wild One! (May 9, 2023)

This week’s UMC20 playlist will take you through some unexpected turns!

The genres are plentiful. You want hip hop and R&B? There’s a big block of it, right at the beginning. Want experimental electronica? We got you, fam. Want hard rock and metalcore? You’ll find it within these 20 tracks!

Oh, and because we missed last week — sorry, we were busy launching an agency — we included not one, but two episodes of The Quinn Spinn as bonus tracks at the end!

Listen to UMC20

Escape Reality with Fiona Maura’s New Single, ‘Lavender’

Studies show that Monday is the day of the week when the most people want to escape reality.

OK, so those “studies” are really just observations of folks complaining about having to go back to work on social media. At any rate — and no matter what you’re trying to escape from — Nashville-based artist Fiona Maura has a cosmic new pop single for you!

Hear ‘Lavender’

Building a Creative Ecosystem and Sharing our Stories (Paradox Jukebox Mashup)

This special presentation from The Quinn Spinn features the interviewer becoming the interviewed.

Our friend Caitie Thompson of Paradox Jukebox hosted a Quick Hits episode to chat about The Quinn Spinn’s 10th year, Underground Music Collective’s new creative agency, and the true-to-life stories that inform our creative journeys.

Check out The Creative Agency @ UMC: The Creative Agency @ UMC | Underground Music Collective

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Op-ed: Is AI a Threat to Artists?

Jeannie Jones is an award-winning journalist, media personality, actress, producer, director and brand architect. Jeannie’s Los Angeles-based multimedia firm, Ready Set Impact, specializes in music, film, and radio production; publishing; social media marketing, branding, and casting.

This month, Jeannie offers insight into the integration of artificial intelligence (AI) in the music industry — and the potential implications for creators.

Read more

Introducing The Creative Agency @ UMC

Today, we begin to expand the Underground Music Collective team.

We are proud to introduce The Creative Agency @ UMC, featuring our team of UMC Verified Creators. These talented creative professionals are skilled across several disciplines – including photography, videography, web design, graphic design, social media, copywriting, artist coaching, and music education.

Learn More

From Surviving Cancer to Mr. Health & Fitness?

From Surviving Cancer to Mr. Health and Fitness

It’s time to get personal on this week’s Quinn Spinn Solo Mission.

Our founder recently came across the opportunity to win a feature from Muscle & Fitness Magazine as part of the 2023 Mr. Health and Fitness competition.

That’s a long way from being 16 and diagnosed with a very malignant tumor, unsure if life would ever be the same again.

Gerard shares the story of what led to this point, and what this opportunity — at this point in time — could mean for UMC.

Vote here starting May 1 at 12 p.m. CT.

#GetSpunn
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