Category Archives: UMC UnderDogs

PR for Indie Artists: An UnderDog Exclusive

How do you build credibility without burning bridges? How can your creative brand become more visible to the right audience?

Our friends at Brandinc PR — the Austin, TX-based firm that helped put us on the map a few years back — have come to us with the answers to those questions and more, as you navigate the world of public relations and brand awareness.

They’ve made their webinar, PR for Indie Artists: How to Build Visibility Without Burning Bridges, available to our UnderDogs members for a DEEP discount. When you become an UnderDog, you will have access to this 1-hour strategy session hosted by Brandi Sims for just $147 when you use the code UMCPR at checkout — a $200 discount from its standard price of $347.

This is just one of the ways we (and our partners) are helping the UnderDogs navigate the ever-changing creative landscape.

Keep Stripping (ft. ARREIS)

Listen up, everyone. The music industry is a mess. The robots are trying to take over. There is snake oil for sale, and some artists have bought in. And yet, there is prevailing hope that this thing is turning back toward community and collaboration, in spite of the best efforts from some of the powers that be.

That’s why your music industry aunt and uncle — weatherers of many-a storm — are here to set the record straight. ARREIS joins The Quinn Spinn once again as our guest on a fiery episode that is sure to help you, independent artists of Earth, navigate this strange wilderness.

This episode of The Quinn Spinn was recorded and produced at The Russell, Nashville, TN.

Opening theme: REVEL 9 – All I’ve Become

Learn more about ARREIS
Learn more about The Quinn Spinn

UnderDogs in Austin, Pt. 2: Sahara Lounge

Our SXSW 2026 adventure continued into the following week, as we had a couple more performances left in us before we got on the road back to Nashville.

This time, we were just up the road from where we left off at Sahara Lounge. There, we were joined once again by the good folks at Rhythm & Soul Radio — curators of yet another a magical experience — and the Rollin’ Souls house band, whose immeasurable talents were the wind beneath our wings, creating a send-off fit for an UnderDog.

It was there that Kelsey Muse brought the “Whispers” all the way to Austin, generating plenty of buzz that is still carrying weeks later.. Joining her on the bill was Jazzy the Uncontrolled Goddess, who graciously stepped into an available slot at the last minute to deliver poetry spoken straight from the soul.

UnderDogs in Austin, Pt. 1: Kenny Dorham’s Backyard

Last month, the UnderDogs took a trip to Austin, TX to take part in this year’s SXSW week festivities. It was a chance to connect with old friends, make new ones, and bring the light of our community to the Texas Capitol.

We also lined up some performances for our artists, in conjunction with our friends at Rhythm & Soul Radio out of New York and featuring the wonderful talents of The Rollin’ Souls house band.

First up was a day at Kenny Dorham’s Backyard, operated by the East Austin Creative Coalition. A beautiful, sunny Saturday lent the perfect energy to this unique, all-outdoor artistic space — the perfect backdrop for UnderDogs like Jazzy the Uncontrolled Goddess, NicĂłlas Soul, and Yonna Jones to showcase their unique abilities and connect with new fans.

Enjoy these shots from this fantastic afternoon, and stay tuned. Part 2 is coming soon…

This March, the Underground Revolution Heads to Austin!

Last year, we made our way to Austin for our first ever trip to SXSW. It was an epic week — one which altered the course of UMC history, and gave rise to the era of the UnderDogs.

Such a life-changing experience was bound to have a sequel, and you had to know that we’d be running it back in the Live Music Capital of the World in 2026!

We’re teaming up with our friends at New York-based Rhythm & Soul Radio — who we met at another one of our favorite conferences, NOLA MusiCon — on two showcase events in Austin during SXSW week. The first one — titled Music, Art, Life — takes place on Saturday, March 14 at Kenny Dorham’s Backyard (1106 E. 11th St.) beginning at 12 p.m. This one features UnderDogs Yonna Jones and Jazzy the Uncontrolled Goddess as part of a full day of music. You can RSVP and find full lineup info here!

Then, join us on Monday, March 16 for The Rendezvous in ATX, taking place at Sahara Lounge (1413 Webberville Rd.) beginning at 5 p.m. That’s where you’ll catch UnderDogs Kelsey Muse and T.R.A.N.E. Spitta in their element as part of another full lineup.

Want to hang with us before the live music kicks off? We’ll also be at The Long Play Lounge (704 W. St. John’s Ave.) on Friday, March 13 between 8-11:30 p.m. for The Array Party. This special evening will feature the opportunity to network with creatives from around the world, while you listen and dance to tunes spanning multiple genres and decades.

Of course, we’ll be in town from March 11 all the way through the 16th, so there will be plenty of opportunities to connect throughout the city of Austin. Follow along here at The Blog, as well as on Instagram and YouTube, for updates before and during the big week!

Going Further Together (ft. Austin Breckenridge)

Austin Breckenridge is the Executive Director of The A&R Foundation, a 501(c)(3) Texas nonprofit entity dedicated to transforming creative passions into sustainable businesses, by providing independent musicians and creative arts businesses with tools, resources, and education on entrepreneurship.

The A&R Foundation offers the Music Business Accelerator cohort, a 12-week program which teaches musicians and creative entrepreneurs the fundamentals of building their businesses. Austin joins us on The Quinn Spinn to discuss the program, which is coming to Nashville for the first time this spring, alongside details on how to apply.

This episode of The Quinn Spinn was recorded at The Russell: https://russellnashville.com

Opening theme: REVEL 9 – All I’ve Become

Join our mailing list or become an UnderDog to apply!

Learn more about the Music Business Accelerator
Learn more about The Quinn Spinn

Da’ Healerz Added to Music to Life’s Juried Artist Roster

The Heal Hop Movement just reached new heights.

Da’ Healerz — fronted by Nashville-based emcees Lord Goldie and Foundation Mecca — have just been accepted into Music to Life‘s Juried Artist program, a nationwide program “dedicated to cultivating and empowering a network of musician change agents.”

A national non-profit founded by 60’s civil rights icon Noel Paul Stookey (Peter, Paul & Mary), Music to Life provides Juried Artists with opportunities to promote their work, train as a change agent through their Musician Changemaker Accelerator program, and engage in their National Changemaker Network of like-minded artists and collaborators.

The news comes on the heels of a successful 2025 for Da’ Healerz — one which saw the duo celebrate the release of their Heal Talk EP by hosting live Heal Talk Experience performance and talkback sessions, launching Da’ Healerz Circle podcast, and performing across the Southeast, with notable stops at the National Museum of African American Music (NMAAM) and NOLA MusiCon.

Learn more about Da’ Healerz — Music to Life’s newest Juried Artist — at musictolife.org.

Leaders Go First.

Leaders go first.

In any sense, leadership begins with an example. The best leaders are those who are willing to make the first effort. They’re often the first to arrive, and the last to leave. When they communicate expectations, they are willing and able to follow up with a demonstration. True leaders will never ask someone to do something they wouldn’t. Leaders understand the operation and can step in whenever needed… but they know when and what to delegate, and empower those around them to seize opportunities.

True leaders are not threatened by your growth. Instead, they encourage it, because they know that the success of any community rests on their ability to develop prominent, capable, impactful leaders.

Leaders don’t gatekeep; they open doors to new possibilities.

Leaders don’t dictate; they communicate.

Leaders don’t micromanage; they guide.

Leaders listen and encourage healthy discussion, and remain calm and measured when delivering feedback. Leaders hold others *and* themselves accountable to the same standards. In times of conflict, leaders work toward solutions that make all involved parties better.

Leaders build and participate in a community in order to understand its needs, and to determine how they are best equipped to serve those needs. Leaders are not interested in power, but in doing their part as tone-setters to produce impact at the collective and individual levels. To accomplish this, leaders must have good judgment as to when and how to get involved – and sometimes, that means stepping back from the spotlight to let others shine. Leaders don’t need credit for your accomplishments. Seeing you achieve is credit enough, as it signals your emergence from the stable, nurturing environment they have helped produce.

Leadership is not a trait or a title bestowed upon us from somebody else. It’s an intrinsic understanding of the challenges facing our communities, and our ability to produce solutions.

Regardless of title, experience level, or one’s station in life, there is a leader inside each of us.

We find that leader by first getting in touch with our own values, utilizing our experiences and the perspectives gained to inform our idea of a better world. We adopt the consistent actions that align with those values, and make it our mission to address anything standing in the way. From there, our vision takes shape. What does that better world look like? Sound like? Feel like? What impact is brought about by the change we create, and who benefits?

How is that impact bigger than any one individual’s success?

Once we’ve answered that question, it becomes much easier to attract and build alongside our fellow builders. We offer each other support, accountability, and guidance. We approach each other with humility and respect for the unique perspectives, traits, and abilities that each individual possesses. All the while, each individual’s sword is sharpened by the growing sense of community. As we continue leading ourselves to do our part, the example we set inspires those around us to develop the leader within.

Leaders produce more leaders, and leaders grow together.

P.S.: We’re growing our own international community of leaders – artists and creatives alike – as we re-define the music industry. If this piece resonated with you, consider becoming an UnderDog!

Trust the Process

With 2026 now in full swing, different levels bring different devils. A new year means new challenges and opportunities, and that means digging in and doing the work as the story unfolds.

There will be highs. There will be lows. There are lessons in both. It’s all a part of the process…

Opening theme: REVEL 9 – All I’ve Become

This episode of The Quinn Spinn was recorded at The Russell Nashville.
Learn more about The Quinn Spinn.

NASHVILLE: FREE Music Business Accelerator Applications Now Open

For independent creatives, producing art is just one piece of the puzzle. To build a fully functioning creative ecosystem — and turn it into a viable career — there comes a time when we must all get down to business.

That means leaning into a world that may be entirely new, and learning a whole bunch of things that you don’t yet know. Once it becomes business, things get serious. The pitfalls in this strange wilderness seem to multiply. The question of “what if I fail?” becomes more prevalent.

Scary, isn’t it?

It doesn’t have to be. In fact, we’re teaming up with The A&R Foundation based out of Austin, TX to make it feel like a breeze. We’re excited to offer their Music Business Accelerator cohort for the first time ever in Nashville — and it’s free to all current UnderDogs members!

Music Business Accelerator is a 12-week program tailored for performing musicians and creative arts businesses within the music ecosystem who are looking to strengthen business acumen and build sustainable, long-term creative ventures.

The program is divided into two core tracks:

  • Entrepreneurial Fundamentals: Covering the foundations of starting, structuring, and operating a creative business.
  • Music Business Essentials: Diving into industry specific topics, real world application, and developing a healthier, more intentional relationship with money.

Throughout the program, you will gain practical tools, frameworks, and guidance you can immediately apply to your careers, whether you are just getting started or looking to level up an existing project.

The Music Business Accelerator is offered for FREE. The only two requirements to apply are that 1) you live in the greater Nashville area (because sessions take place in-person) and 2) you are a current UnderDogs member. You can learn more about how to join here.

Once you become an UnderDog, you can apply to be considered any time between now and Friday, March 6 at 11:59 p.m. CT. Selected applicants will be notified no later than March 11, 2026, and the program is scheduled to begin on April 4, 2026 for orientation and end on June 27, 2026. A tentative graduation celebration is scheduled for July 18, 2026.

About The A&R Foundation
The A&R Foundation is a 501(c)(3) Texas nonprofit entity dedicated to transforming creative passions into sustainable businesses, by providing independent musicians and creative arts businesses with tools, resources, and education on entrepreneurship.

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