Tag Archives: branding resources for artists

PR for Indie Artists: An UnderDog Exclusive

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How do you build credibility without burning bridges? How can your creative brand become more visible to the right audience?

Our friends at Brandinc PR — the Austin, TX-based firm that helped put us on the map a few years back — have come to us with the answers to those questions and more, as you navigate the world of public relations and brand awareness.

They’ve made their webinar, PR for Indie Artists: How to Build Visibility Without Burning Bridges, available to our UnderDogs members for a DEEP discount. When you become an UnderDog, you will have access to this 1-hour strategy session hosted by Brandi Sims for just $147 when you use the code UMCPR at checkout — a $200 discount from its standard price of $347.

This is just one of the ways we (and our partners) are helping the UnderDogs navigate the ever-changing creative landscape.

JOIN US TODAY

NASHVILLE: ‘Building Your Authentic Artist Brand’ Returns October 1!

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We’re gearing up for an action-packed October, with events happening all over the Southeastern U.S. — including our debut at Confluence Carolinas, and an exciting, expanded collaboration with NOLA MusiCon.

(More details on NOLA are coming soon, we promise — and they’ll definitely be worth the wait!)

Of course, it all starts from a solid foundation at home. That’s why we’re kicking off the month by bringing our popular Building Your Authentic Artist Brand workshop back to Nashville!

Join us at Helping Our Music Evolve (615 Main St., Suite G1, Nashville) on Wednesday, October 1 from 7-9 p.m. This interactive workshop — as experienced during SXSW 2025 — guides musicians (and other creatives) through the steps of developing a purpose-driven, values-based creative ecosystem. Building Your Authentic Artist Brand is designed to help artists identify the unique “why” behind their work; learn best practices for attracting their true audience across three key segments (fans, collaborators, and business partners); and build a sustainable, profitable creative business on their own terms.

Building Your Authentic Artist Brand is free to attend, and it’s all part of the work we do to educate and connect artistpreneurs through the UMC Academy. You can learn more about what we offer here!