Tag Archives: indie

REVIEW: Sam Plourd’s ‘Evergreen’ a Testament to Lasting Friendship

The best friendships are the ones that stand up against the test of time, and that can withstand any distance.

That’s the type of friendship Sam Plourd has with her friend, Marissa, and it is the topic of her latest single, “Evergreen,” released on July 10.

The bouncy indie pop tune was years in the making. The initial demo was recorded with a training keyboard from Plourd’s childhood, with vocals recorded on a Yeti microphone. From there, the Nashville-based songwriter took the project into the studio, where the idea was brought new life — while maintaining its youthful spirit, of course.

“We started with grand piano and programmed in some drums to get a groove going. Then my producer wrote a bass line to ground everything,” Plourd recalls. “The bell-like tones heard throughout the song are actually from a Melissa and Doug learn-to-play piano that my producer had lying around his house. Not only did it capture the youthful and quirky energy of the song, it also felt very full circle for me, since the demo used a keyboard meant for children as well. To tie it all together, we added in the Rhodes and tons of funky percussion to lift the choruses and give them some flair. The vocal layering was very much inspired by Jacklen Ro, specifically their song titled “Self Control.” All of their songs have a very specific and interesting vocal timbre that comes from the layering, harmony, and panning.”

She continues, “There are seven total vocal tracks: a tripled main vocal, a doubled high harmony, and a doubled low harmony. We panned the harmonies hard left and right and kept the main right up the middle to get the desired surrounding vocal effect.”

The masterfully crafted “Evergreen” is the second single from Plourd’s forthcoming album, Butterfly Kisses (out Sept. 4). We have one more single to look forward to before the full-length project makes its way into the world.

For now, let’s appreciate this celebration of everlasting friendship.

“We had the type of instant connection that is both rare and beautiful, and I am so lucky to have experienced it. To me, evergreen means forever. The resilience of an evergreen tree and its ability to keep its foliage throughout every season is representative of the type of relationship that can never falter,” Plourd said. “Through every season of life, through every hardship, through every celebrated moment, Marissa is there. I wrote this song after she moved to New York for college and I was still stuck in our boring hometown. Although there was distance between us, I knew that nothing could ever get in the way of the connection we had. Five years later, and that’s still true.”

On ‘Butterfly Effect,’ Noelle McFarland Longs to be the Life of the Party

Have you ever been in the presence of somebody who is so good with people, that it leaves you feeling a bit envious?

Noelle McFarland explores this phenomenon on “Butterfly Effect,” the country-tinged folk-pop banger released back in May. The rollicking tune positions our protagonist as a fly on the wall, observing a girl who so seamlessly stands out as the life of the party.

“The girl described in these lyrics is excellent with people; she knows how to read a room and bring life to it, a skill that seems to come naturally to he,” McFarland notes. “As the narrator, I sing about her with a mix of jealousy, curiosity, and almost romance at times. This is intentional and meant to hint at some underlying projection. Perhaps human connection can feel unnatural to us all sometimes, but we all long for it just the same.”

“Butterfly Effect” was written by McFarland on guitar and co-produced with Aidan Rex, who teamed with McFarland to create a lush soundscape that is ready for festival season!

“We had a great time playing around with instruments to really fill up the track and give it a big atmospheric sound,” McFarland said. “There’s a combination of live drums and digital percussion. Most of the synths and pads you hear we created ourselves. We also used some layered vocal tags as their own sample/instrument, which is one of my favorite ways to use my vocal degree!”

The release was accompanied by a surprise B-side, “Father’s Daughter, Mother’s Son.” The dreamy, introspective ballad is the perfect companion to “Butterfly Effect” as it compounds on the theme of projection — in this case, with regard to the ways old relationship habits pass through generations.

“It’s about the way we try to evolve from the generations before us in relationships and parenthood, oftentimes overcorrecting and learning brand new lessons in the process,” McFarland said. “To me, it’s an extension of “Butterfly Effect,” highlighting the shadow work and self-reflection that follows.”

There you go: two songs, where you were only expecting one. What a treat!

7 of Our Favorite Artist Discoveries from Folk Alliance 2026

Last week, the UnderDogs had the pleasure of returning to New Orleans, where we attended Folk Alliance International for the first time. The four-day conference and festival brings 3,000 of the genre’s leading artists and industry professionals together from around the world for networking, panels, workshops and, of course, showcases.

If you’ve never been to Folk Alliance, let us set the scene. After connecting via conference programming during the day, attendees stayed put at the Sheraton in downtown New Orleans to enjoy multiple levels of official showcases curated by the Folk Alliance braintrust. After those wrap up around 10 p.m., the real fun begins!

Registered attendees are then invited to take the elevator up a few levels, where multiple blocks of hotel rooms have been repurposed as performance venues, hosted into the wee hours by a small army of curators from around the world. With so many musicians in one place, we had a lot of ground to cover — and rest assured, there was no shortage of talent walking those halls!

We were so inspired by the week’s many memorable performances that we compiled a short list of some of our favorite acts from this year’s conference. It was tremendously hard to narrow this list down to just seven amazing artists, but we feel this list gives you a good cross-section of what to expect when you join us in Chicago for Folk Alliance International 2027!

Buddy Red

Although he’s based in Atlanta, Buddy Red showed up to Folk Alliance in true New Orleans fashion, serving up a deliciously timeless gumbo seasoned with blues, rock, funk, and more. Buddy’s live performances not only present him as a versatile songwriter, but as a charismatic frontman whose contagious energy and vast technical ability combine for an experience not to be missed.

Jack Barksdale

At just 18 years old, the Fort Worth-based songsmith showcases advanced songwriting ability and a world awareness well beyond his years. Barksdale’s Dylan-esque stage quips are thoughtfully delivered between songs, and his deft technical skill – combined with inventive prog-folk arrangements – give the folk genre an exciting new star to watch.

Jared Deck

We may be headquartered in the home of country music, but Tulsa can stake its claim as the hometown of the most authentically country artist we’ve witnessed in a long time. Deck – an elected official whose job description entails “listening to the people and telling their stories” – provides earnest anecdotes about everyday life. His powerful baritone voice adds color and weight to every story, painting a picture so vivid that you’d swear you were there as it unfolded.

Ashley Virginia

Above all else, folk music is a vehicle best driven by the unfiltered truth, and Ashley Virginia is not afraid to get behind the wheel. Hailing from North Carolina, Ashley’s inventive lyricism lifts the veil to reveal their most personal thoughts and experiences, while their standout artistic flair commands attention in any room. A true performer, Ashley has a knack for audience connection, offering hope through vulnerability, and activism in the face of injustice.

CAOIMHÍN

Hailing from Dublin, Ireland, CAOIMHÍN’s songwriting maintains its roots in Celtic folk tradition, while his arrangements – rich with danceable grooves and otherworldly ambiance – take his music into a unique stratosphere. Futurist themes open up a world of exciting possibilities to the listener, while this innovative songsmith rips up the rulebooks to usher in a rich New Age of Irish music.

Sina Theil

For a moment, let’s keep our focus on emerging acts from Dublin. In 2015, Sina Theil moved to The Fair City to pursue a career as a musician – even if it meant busking on the streets and earning her way to opportunities. Fast forward more than a decade, and Sina’s diligence, talent, and inspiring presence have helped her find incredible success – including 26 #1 songs on the Irish iTunes charts, and the ability to reach audiences an ocean away.

Sean Ardoin

Bringing things back around to Louisiana, this Lake Charles native comes from a multi-generational family legacy in the world of Creole and Zydeco music. His own spin on the region’s musical traditions has birthed a unique genre he calls “Kreole Rock & Soul,” a fun and familiar sound that simultaneously dismantles genre barriers. This dynamic listening experience is turned up another notch during Ardoin’s spirited live performances, where his larger-than-life presence inspires people from all walks of life to get out of their seats. If you want a performer who will give you his all – and sound great doing it – Sean Ardoin is your guy.

UnderDogs Across Borders: Vol. 3

Our next installment of UnderDogs Across Borders: The Concert Series will take place live from Helping Our Music Evolve in Nashville on Tuesday, September 16 from 7-9 p.m.

WATCH OUR JULY CONCERT | WATCH OUR AUGUST CONCERT

Co-hosted by Nicolas Soul (with an assist from the guy writing this post), our next UnderDogs Across Borders concert is perhaps our most genre-diverse offering to date, featuring performances from across the musical spectrum and beyond.

Our September 16 lineup includes:

  • Impactful spoken word artist Jazzy the Uncontrolled Goddess
  • Nashville hip hop legend E.T.
  • Revolutionary hip hop artist T.R.A.N.E. Spitta
  • Dynamic ‘ROCK&B’ artist Tony Carpenter
  • Multi-genre, multi-instrumental wizard Brother Dusty

If you’re in Nashville, join us at H.O.M.E. (615 Main St., Suite G1, Nashville). If you’re not, join us from absolutely anywhere in the world with internet on our YouTube channel. As always, we kindly ask you to make a $10 suggested donation to our UnderDogs Across Borders campaign, which you can do anytime by clicking on this link!

TONIGHT, 7 CT: UnderDogs Across Borders, Vol. 2

TONIGHT! We’re going live from 7-9 p.m. for UnderDogs Across Borders Vol. 2. Tonight, we place a spotlight on pop, hip hop, and R&B artists from within the Underground Music Collective community.

By supporting UnderDogs Across Borders, you are empowering UMC to open the gateway to even greater collaboration. Your support bolsters UMC’s presence at major conferences and festivals in North America and Europe, while helping us build a stronger, more sustainable music industry that is ripe with fresh opportunities for our artists.

The lineup (in order of appearance):
Ryan Christopher
Yonna Jones
Kelsey Muse
SADGURL
Da’ Healerz

How to attend:

  • In person: Helping Our Music Evolve, 615 Main St., Suite G1, Nashville, TN 37206 (Doors 6:30 p.m.)
  • Virtually (from ANYWHERE!): Our YouTube channel (embed below)

How to support:

LISTEN: With ‘Two Feet Tall,’ CIAO MALZ Carries the Weight of Unfinished Business

Is there something that you know would make your life better, but for whatever reason, you just can’t bring yourself to pull the trigger and get it done?

If that sounds like a familiar refrain, we have something hazy and wonderful from CIAO MALZ. The Connecticut native — real name Malia DelaCruz — has given us “Two Feet Tall,” an experimental indie rock single about our nagging need to get things done.

“Two Feet Tall is about the feeling of losing an inch every day you put off making that call you really need to make,” DelaCruz said. “It’s the pile of clothes growing bigger and feeling yourself getting smaller. Regardless of the overcompensation, the mountains to hide behind — that unsettling feeling persists. I wanted to evoke the feeling of stagnation while everything else is in motion, so the lead on this track quivers in front of the persistent drums that push the scene along.”

The track’s lo-fi sensibility hangs over a bright, intricately layered soundscape like the weight of half-finished ambitions; the foggy feeling that comes with knowing that better days are ahead — if only we would finally flip the switch.

If you dig this one, we have good news: more music from CIAO MALZ is coming, when she drops her EP, Safe Then Sorry, on December 6.

Safe Then Sorry is a rest stop on the path most traveled. I wrote the bulk of the EP after work, (and) these stories and characters came to me subconsciously and asked to be spoken into existence,” DelaCruz said. “These songs are about the unlikely connections we make, how they’re simultaneously inexplicable and meaningful. I work through these contradictions with unpredictable melodies, explosive choruses, and with the recording process itself. We did everything on the fly to capture as much raw emotion as could fit in the four walls of the basement studio. I wanted the project to feel how it did when I was messing around on GarageBand on my first computer — unrestrained.”

NASHVILLE: June 12 Battle of the Bands Contestants Announced

Last month, you learned that ARREIS is teaming with Chicago-bred festival organizers Local Nation on presenting a Battle of the Bands competition this summer and fall throughout Nashville.

The first event will take place Wednesday, June 12 at The End (2219 Elliston Pl.), and we have your lineup right here…

Judges for the June 12 event include:

Want to perform at a future Battle of the Bands? Applications are still open through May 24. Submit for consideration!

UMC20: The Best of July 2023

July had plenty to offer us. It featured sick beats, slick grooves, and tender moments alike. It gave us moments drenched with soul, and sounds that will remain etched in our minds.

Let’s commemorate this memorable month by offering some of its best and brightest releases!

Hear the Best of July

Community and In-the-Moment Creation with Andre Cataldo of Dear Genre

Andre Cataldo is the creative force behind Dear Genre, a St. Louis-based musical project that blends elements of shoegaze, rock, Americana, and more. Dear Genre just released their new Sounds // Silences EP, which presents “songs that already exist” in a different light. The project was recorded live at the UMKC Conservatory in Kansas City.

Andre walks us through the creative process, tells us about the St. Louis music community, and gives us a preview at what’s to come.

#GetSpunn

UMC20: The Best of January 2023

Last day of the month! Last Tuesday of the month!

Last chance to hit you with the Best of January!

We have a growing multitude of reasons to be excited about 2023 here at UMC. Certainly, the strong musical opening statement provided by you, the independent artists of planet Earth, is among them.

Let’s keep up the good work, y’all! In the meantime, dive into some memorable tracks from throughout the month.

Hear the Best of January
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