In this clip from our February 27 episode, Nicholas Loise of Sales Performance Team emphasizes the importance of leaning into your uniqueness as you build a community around your business platform.
Opening theme: REVEL 9 – All I’ve Become
The Quinn Spinn
Spotify
Apple Podcasts
Instagram
By: Sacha Walton, Business Strategist, CEO of SWI Management Group.
In today’s ever-evolving music industry, artists need to be savvy marketers in addition to their creative talents. To help artists better understand how to promote themselves, I have put together a comprehensive guide on how to develop a marketing plan. In this blog post, we’ll cover how artists can leverage a marketing plan to reach more listeners and build their brand.
Read more
If you’re an independent artist, chances are you’re always on the hunt for ways to get your upcoming shows and new releases in front of the right audience — at a price point that makes sense.
Underground Music Collective’s audience is the right audience! We cater to music lovers, industry tastemakers and, of course, your fellow artists around the world.
With that, we’re proud to introduce our new Artist-Friendly Promo Packs!
Learn more
As we progress through 2022, we find ourselves smack in the middle in an exciting, dynamic, and ever-evolving creative landscape. After years of traditional music industry dominance, power is now moving back into the hands of the individual creator, with new tools constantly emerging to help musicians (and artists of all disciplines) get the most out of their careers, on their terms.
However, as the famed philosopher Ben Parker once said, “With great power, comes great responsibility.” To get the most out of the modern digital landscape, not only does it behoove us to use these tools – we must be willing to understand them in the first place. Then (and only then) will we get the most out of these tools, and find ourselves in prime position to locate bigger and better opportunities.
Imagine this scenario: You’ve spent time creating a thoughtful, engaging, and perhaps even humorous social media post about a new release. You have a graphic at the ready, and you’re ready for your fans to check out the new single, EP, or full-length that you’ve spent months perfecting.
You hit “Publish,” all while failing to realize…
You didn’t actually include a way for them to hear the tunes!
Read more
I’m going to put my branding hat on for a moment and ask for a show of hands…
Read more
In Nashville? Want a chance to meet us at our new HOME? Here it comes!
Photo credit: VRBO
Today, we’re excited to announce that we’ve found a HOME base for our content operations in Nashville.
We’re at the beginning of another fresh, new year, bubbling like champagne with possibilities for success and happiness.
But… enough of the cliche stuff. It’s time to get to work! For musicians and creatives, we must work every day to bring ourselves one step closer to the lives we envision.
With that, we’ve compiled a list of steps that anyone can take to raise the bar in 2019, and to ensure that more eyes and ears engage with their content than ever before. Let’s go!
Social media is the least expensive and most accessible way for independent artists to get their message out to the masses. However, different platforms are right for different artists. In addition, it’s hard to be everywhere at once, so consistently utilizing a select few platforms for your marketing efforts is a smart move.